{"id":19252,"date":"2024-10-25T18:31:43","date_gmt":"2024-10-25T15:31:43","guid":{"rendered":"https:\/\/www.lexonn.ro\/budget-for-promotional-items-how-to-spend-it\/"},"modified":"2024-10-28T18:32:38","modified_gmt":"2024-10-28T15:32:38","slug":"budget-for-promotional-items-how-to-spend-it","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/budget-for-promotional-items-how-to-spend-it\/","title":{"rendered":"Budget for promotional items: how to spend it"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2oifcgu-88b15c33b393b5dff6a0d0ae92638156\">\n.avia-image-container.av-m2oifcgu-88b15c33b393b5dff6a0d0ae92638156 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2oifcgu-88b15c33b393b5dff6a0d0ae92638156 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2oifcgu-88b15c33b393b5dff6a0d0ae92638156 av-styling- avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19101 avia-img-lazy-loading-not-19101 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-1030x506.png\" alt='' title='3'  height=\"506\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-1030x506.png 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-300x147.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-768x377.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-705x346.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11-999x490.png 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/3-11.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ogc93f-fd948f4f91ff9bbe6fae79f317187f56\">\n#top .hr.hr-invisible.av-m2ogc93f-fd948f4f91ff9bbe6fae79f317187f56{\nheight:75px;\n}\n<\/style>\n<div  class='hr av-m2ogc93f-fd948f4f91ff9bbe6fae79f317187f56 hr-invisible  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-wcbig0-757a0e7f0d69f9e7cc9edf64d86de8c5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Regardless of the size of the company, a budget for promotional items is essential in the marketing strategy, strengthening the presence of the brand and creating a lasting connection with the public.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3alrj4-ad30d1aa1fdec9ce970b84c678e0d46b\">\n#top .hr.hr-invisible.av-3alrj4-ad30d1aa1fdec9ce970b84c678e0d46b{\nheight:75px;\n}\n<\/style>\n<div  class='hr av-3alrj4-ad30d1aa1fdec9ce970b84c678e0d46b hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m2oiswpz-40cd907b4cf2c6803e061ab8719fd181 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>THE ROLE OF THE BUDGET OF PROMOTIONAL OBJECTS <\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-m2oiyig6-d37cfca74db897b65fdfb8f4e8b03137 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The budget for promotional items has an important role in <strong>strengthening the brand<\/strong>, regardless of the size of the company. This budget can be distributed between the Employer Branding, HR, Marketing or PR departments, depending on the established objectives.<\/p>\n<p>For example, actions for customer loyalty are different from those for internal branding and involve<strong> the allocation of resources to the target audience<\/strong>.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2omj7fh-56bdbd085fddf6d85a7c22a2ca2c7bb6\">\n.avia-image-container.av-m2omj7fh-56bdbd085fddf6d85a7c22a2ca2c7bb6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2omj7fh-56bdbd085fddf6d85a7c22a2ca2c7bb6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2omj7fh-56bdbd085fddf6d85a7c22a2ca2c7bb6 av-styling- avia-align-center  avia-builder-el-6  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19110 avia-img-lazy-loading-not-19110 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-1030x634.jpg\" alt='' title='HowdyL7'  height=\"634\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-1030x634.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-300x185.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-768x473.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-705x434.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7-999x615.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/HowdyL7.jpg 1300w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2on0kbn-97e442a04dc5477077293a0ba65f979a\">\n#top .hr.hr-invisible.av-m2on0kbn-97e442a04dc5477077293a0ba65f979a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m2on0kbn-97e442a04dc5477077293a0ba65f979a hr-invisible  avia-builder-el-7  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m2omva74-a297477b89f7f673f61f72857cce8bc7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SETTING AND ALLOCATING THE BUDGET FOR MAXIMUM EFFICIENCY <\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-m2omug54-6f53660ff0bbd8c1cafe1bea85c12107 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Before setting the budget, clearly define the purpose of the promotional campaign. Do you want to attract new customers, improve the image of the brand or retain the loyalty of the current audience? <strong>Defining the objectives <\/strong>contributes to the <strong>correct setting of the budget<\/strong> in order to allocate resources where it matters the most.<\/p>\n<p>A budget for promotional items should be <strong>allocated strategically,<\/strong> depending on the <strong>target audience<\/strong> and <strong>objectives<\/strong>. For example, <strong>targeted marketing actions<\/strong> generate better results than broad distribution.<\/p>\n<p>It is therefore preferable to invest more in <strong>quality<\/strong> objects, <strong>adapted<\/strong> to the context in which they will be used.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2omzbrt-faa0f12b96754618652c3dc8301db25c\">\n.avia-image-container.av-m2omzbrt-faa0f12b96754618652c3dc8301db25c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2omzbrt-faa0f12b96754618652c3dc8301db25c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2omzbrt-faa0f12b96754618652c3dc8301db25c av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19116 avia-img-lazy-loading-not-19116 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-300x260.png\" alt='repartizare buget pentru produse promotionale' title='2'  height=\"260\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-300x260.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-1030x894.png 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-768x666.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-705x612.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17-999x867.png 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2-17.png 1125w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-usrrpc-3dbc11287ab5a79197faa458d92f8520\">\n#top .hr.hr-invisible.av-usrrpc-3dbc11287ab5a79197faa458d92f8520{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-usrrpc-3dbc11287ab5a79197faa458d92f8520 hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m2on4ef8-1c1155e43688e4ab9d12fa09c2817b94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BUDGET FOR PROMOTIONAL OBJECTS: PLANNED VS UNEXPECTED <\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-m2onm8nk-19babd63f215d0f752b322d683c61c01 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The budget for promotional items must include both products intended for <strong>planned<\/strong> events, as well as a stock of products for <strong>unforeseen<\/strong> situations.<\/p>\n<p>The objects in stock offer <strong>flexibility<\/strong> in unexpected situations. The specially budgeted ones positively mark the presence of the brand at various marketing events, conferences, sports events, etc.<\/p>\n<p>The budget should also cover both the <strong>purchase<\/strong> of the products and their <strong>distribution<\/strong>. Whether it is done at events or individually by courier, distribution costs must be included in the strategy for the return on investment.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2onxvrj-216615779d9c708dc96ca1df053f4325\">\n#top .avia-gallery.av-m2onxvrj-216615779d9c708dc96ca1df053f4325 .avia-gallery-thumb a{\nwidth:50%;\n}\n<\/style>\n<div  class='avia-gallery av-m2onxvrj-216615779d9c708dc96ca1df053f4325 avia_animate_when_visible  avia-builder-el-14  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/budget-for-promotional-items-how-to-spend-it\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-1030x634.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-1030x634.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-300x185.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-768x473.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-705x434.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-999x615.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0.jpg 1300w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='TE0'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-19125 avia-img-lazy-loading-not-19125\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-495x400.jpg\" width=\"495\" height=\"400\"  title='TE0' alt='buget pentru obiecte promotionale' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19125 avia-img-lazy-loading-19125\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-495x400.jpg\" title='TE0' alt='buget pentru obiecte promotionale' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TE0-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-1030x634.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-1030x634.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-300x185.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-768x473.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-705x434.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-999x615.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0.jpg 1300w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-495x400.jpg' class='lightbox ' data-onclick='2' title='TwisterWood0'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-19128 avia-img-lazy-loading-not-19128\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-495x400.jpg\" width=\"495\" height=\"400\"  title='TwisterWood0' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19128 avia-img-lazy-loading-19128\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-495x400.jpg\" title='TwisterWood0' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/TwisterWood0-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25bz4io-2927ce4631e1c246d9e7a2332c5626c9\">\n#top .hr.hr-invisible.av-25bz4io-2927ce4631e1c246d9e7a2332c5626c9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-25bz4io-2927ce4631e1c246d9e7a2332c5626c9 hr-invisible  avia-builder-el-15  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-1sqljcw-79bb6f8132819f81e67d8f897b0dfd54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>QUALITY AND SUSTAINABILITY <\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-194jl28-1b873828524e468d79dde466ac2acef0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Choosing between quality and quantity is important: <strong>quality products have a positive impact on durability<\/strong>. In addition, the orientation towards sustainable products is increasingly present, although they seem intended for a more generous budget.<\/p>\n<p>However, the prices of eco-friendly products are more and more close to those of products from promotional collections. <strong>Sustainability<\/strong> is becoming an <strong>affordable option<\/strong> for brands.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2oodtwm-c469de428c90a08d25de85c8f2005cf8\">\n#top .avia-gallery.av-m2oodtwm-c469de428c90a08d25de85c8f2005cf8 .avia-gallery-thumb a{\nwidth:33.3333%;\n}\n<\/style>\n<div  class='avia-gallery av-m2oodtwm-c469de428c90a08d25de85c8f2005cf8 avia_animate_when_visible  avia-builder-el-18  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-2'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/budget-for-promotional-items-how-to-spend-it\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new.png\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new.png 1004w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-300x247.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-768x633.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-705x581.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-999x823.png 999w\" data-sizes=\"(max-width: 1004px) 100vw, 1004px\" data-rel='gallery-2' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-495x400.png' class='first_thumb lightbox ' data-onclick='1' title='home office box_new'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-19145 avia-img-lazy-loading-not-19145\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-495x400.png\" width=\"495\" height=\"400\"  title='home office box_new' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19145 avia-img-lazy-loading-19145\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-495x400.png\" title='home office box_new' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/home-office-box_new-845x684.png 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1.png\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1.png 1004w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-300x247.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-768x633.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-705x581.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-999x824.png 999w\" data-sizes=\"(max-width: 1004px) 100vw, 1004px\" data-rel='gallery-2' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-495x400.png' class='lightbox ' data-onclick='2' title='winter warmth box_new1'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-19148 avia-img-lazy-loading-not-19148\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-495x400.png\" width=\"495\" height=\"400\"  title='winter warmth box_new1' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19148 avia-img-lazy-loading-19148\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-495x400.png\" title='winter warmth box_new1' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/winter-warmth-box_new1-845x684.png 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new.png\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new.png 1004w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-300x247.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-768x633.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-705x581.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-999x823.png 999w\" data-sizes=\"(max-width: 1004px) 100vw, 1004px\" data-rel='gallery-2' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-495x400.png' class='lightbox ' data-onclick='3' title='travel ready box_new'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-19151 avia-img-lazy-loading-not-19151\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-495x400.png\" width=\"495\" height=\"400\"  title='travel ready box_new' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19151 avia-img-lazy-loading-19151\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-495x400.png\" title='travel ready box_new' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-495x400.png 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/travel-ready-box_new-845x684.png 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0mmm8-c99784721a4cbc0d085fb1e132ea760d\">\n#top .hr.hr-invisible.av-p0mmm8-c99784721a4cbc0d085fb1e132ea760d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-p0mmm8-c99784721a4cbc0d085fb1e132ea760d hr-invisible  avia-builder-el-19  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m2oor52s-db0a6912e3fbed418651edf471eb20d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The <strong>efficient allocation<\/strong> of the budget for promotional products not only <strong>optimizes the investment<\/strong>, but also <strong>amplifies the impact<\/strong> on the audience.<\/p>\n<p>Our team offers consultancy for well-structured campaigns, adapted to your needs and budget. For a budget strategy for promotional items, customized for maximum results, we are waiting for more details about your brand projects at <a href=\"mailto:office@lexonn.ro\">office@lexonn.ro<\/a>.<\/p>\n<p>For further support, you can use the details on the <a href=\"https:\/\/www.lexonn.ro\/en\/complex-project\/\">Complex Project<\/a> page to identify all your needs.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2oowmq6-7b0a43a3133d2bb2005c8cceac5650fb\">\n.avia-image-container.av-m2oowmq6-7b0a43a3133d2bb2005c8cceac5650fb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m2oowmq6-7b0a43a3133d2bb2005c8cceac5650fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2oowmq6-7b0a43a3133d2bb2005c8cceac5650fb av-styling- avia-align-center  avia-builder-el-21  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19138 avia-img-lazy-loading-not-19138 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-1030x634.jpg\" alt='' title='Meeting2'  height=\"634\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-1030x634.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-300x185.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-768x473.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-705x434.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2-999x615.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Meeting2.jpg 1300w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[353,181,205,182,185],"class_list":["post-19252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-buget-en","tag-promotional-choice","tag-promotional-materials","tag-promotional-objects","tag-promotional-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Budget for promotional items: how to spend it | Lexonn<\/title>\n<meta name=\"description\" content=\"Regardless of the size of the company, a budget for promotional items is essential in the marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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