{"id":21534,"date":"2025-06-20T13:48:19","date_gmt":"2025-06-20T10:48:19","guid":{"rendered":"https:\/\/www.lexonn.ro\/objects-that-speak-promotional-products-in-b2b-communication\/"},"modified":"2025-06-23T13:50:28","modified_gmt":"2025-06-23T10:50:28","slug":"objects-that-speak-promotional-products-in-b2b-communication","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/objects-that-speak-promotional-products-in-b2b-communication\/","title":{"rendered":"Objects that speak: promotional products in B2B communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2st5ag-5aad1ec5443f7f808947987daaca8c9e\">\n.avia-image-container.av-2st5ag-5aad1ec5443f7f808947987daaca8c9e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2st5ag-5aad1ec5443f7f808947987daaca8c9e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2st5ag-5aad1ec5443f7f808947987daaca8c9e av-styling- avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-21517 avia-img-lazy-loading-not-21517 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257320761-800x430.png\" alt='produsele promotionale in comunicarea B2B' title='1750257320761'  height=\"430\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc8wz8zf-d8cb9699ac7a1c227f1fab0c3e6b0a4a\">\n#top .hr.hr-invisible.av-mc8wz8zf-d8cb9699ac7a1c227f1fab0c3e6b0a4a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mc8wz8zf-d8cb9699ac7a1c227f1fab0c3e6b0a4a hr-invisible  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc8wsbfk-520a537bfffa47aab4760d4d14d7b5be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">objects that speak: how we use promotional products in B2B communication<\/span><\/span><\/span><\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc8wzi8c-14e5e065d2cfe08566efedb6c0822660\">\n#top .hr.hr-invisible.av-mc8wzi8c-14e5e065d2cfe08566efedb6c0822660{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mc8wzi8c-14e5e065d2cfe08566efedb6c0822660 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc8x1mn7-e21e4eebef7135aff5787972fe30b9bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"373\" data-end=\"696\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz\"><span class=\"ryNqvb\">In a world where everything seems to happen on the screen, physical gestures are becoming increasingly valuable.<\/span><\/span> <span class=\"jCAhz\"><span class=\"ryNqvb\">Our brains more easily retain what we feel \u2013 with our hands, with our skin, with the weight of an object.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">This makes promotional products more than just a marketing \u201cbonus\u201d: they are <strong>multisensory experiences that leave a mark<\/strong>.<\/span><\/span><\/span><\/p>\n<p data-start=\"698\" data-end=\"969\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz\"><span class=\"ryNqvb\">Objects have presence.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Unlike an email that disappears from your inbox or a presentation that ends with a click, an object remains.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">It remains on a partner&#8217;s desk, in a client&#8217;s bag, or in a familiar corner of the house.<\/span><\/span><\/span><\/p>\n<p data-start=\"698\" data-end=\"969\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And, along with it, your brand also becomes present.<\/span><\/span><\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc8x3ozn-64d5510c94f93821bac918aec1159c68\">\n#top .avia-gallery.av-mc8x3ozn-64d5510c94f93821bac918aec1159c68 .avia-gallery-thumb a{\nwidth:33.3333%;\n}\n<\/style>\n<div  class='avia-gallery av-mc8x3ozn-64d5510c94f93821bac918aec1159c68 avia_animate_when_visible  avia-builder-el-5  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/objects-that-speak-promotional-products-in-b2b-communication\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-678x1030.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-678x1030.jpg 678w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-198x300.jpg 198w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-768x1166.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-1011x1536.jpg 1011w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-988x1500.jpg 988w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-464x705.jpg 464w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-658x999.jpg 658w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000.jpg 1280w\" data-sizes=\"(max-width: 678px) 100vw, 678px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='1750257324000'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21502 avia-img-lazy-loading-not-21502\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000.jpg\" width=\"1280\" height=\"1944\"  title='1750257324000' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000.jpg 1280w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-198x300.jpg 198w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-678x1030.jpg 678w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-768x1166.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-1011x1536.jpg 1011w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-988x1500.jpg 988w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-464x705.jpg 464w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-658x999.jpg 658w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21502 avia-img-lazy-loading-21502\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-495x400.jpg\" title='1750257324000' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257324000-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-687x1030.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-687x1030.jpg 687w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-200x300.jpg 200w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-768x1152.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-1024x1536.jpg 1024w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-1000x1500.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-470x705.jpg 470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-666x999.jpg 666w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240.jpg 1280w\" data-sizes=\"(max-width: 687px) 100vw, 687px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-495x400.jpg' class='lightbox ' data-onclick='2' title='1750257322240'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21487 avia-img-lazy-loading-not-21487\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240.jpg\" width=\"1280\" height=\"1920\"  title='1750257322240' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240.jpg 1280w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-200x300.jpg 200w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-687x1030.jpg 687w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-768x1152.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-1024x1536.jpg 1024w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-1000x1500.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-470x705.jpg 470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-666x999.jpg 666w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21487 avia-img-lazy-loading-21487\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-495x400.jpg\" title='1750257322240' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257322240-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-687x1030.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-687x1030.jpg 687w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-200x300.jpg 200w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-768x1152.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-1024x1536.jpg 1024w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-1000x1500.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-470x705.jpg 470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-666x999.jpg 666w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914.jpg 1280w\" data-sizes=\"(max-width: 687px) 100vw, 687px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-495x400.jpg' class='lightbox ' data-onclick='3' title='1750257329914'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21505 avia-img-lazy-loading-not-21505\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914.jpg\" width=\"1280\" height=\"1920\"  title='1750257329914' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914.jpg 1280w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-200x300.jpg 200w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-687x1030.jpg 687w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-768x1152.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-1024x1536.jpg 1024w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-1000x1500.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-470x705.jpg 470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-666x999.jpg 666w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21505 avia-img-lazy-loading-21505\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-495x400.jpg\" title='1750257329914' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257329914-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wt46g8-32429b8c4fde3f73e2c4dfcd713224d9\">\n#top .hr.hr-invisible.av-wt46g8-32429b8c4fde3f73e2c4dfcd713224d9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wt46g8-32429b8c4fde3f73e2c4dfcd713224d9 hr-invisible  avia-builder-el-6  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc8xchq8-757e773e970e00d7a38440e3d861bffe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Promotional products in B2B communication<\/span><\/span><\/span><\/h6>\n<\/div><\/section>\n<section  class='av_textblock_section av-mc8xeahs-8d309cc3b535e6f59c351a006e4d9281 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"1023\" data-end=\"1231\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For some, they mean pens with a logo.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For others, umbrellas, thermoses, diaries.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">For us \u2013 and for the brands we work with \u2013 promotional products are a way to communicate, literally, physically.<\/span><\/span><\/span><\/p>\n<p data-start=\"1233\" data-end=\"1272\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">What can these objects actually do?<\/span><\/span><\/span><\/p>\n<ul>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">open conversations <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">create touchpoints in B2B relationships <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">position the brand in a human and memorable context <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">convey intent and attention, not just visual identity<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc8xi0l0-7477b38389cb81c59ff8f00e091345e3\">\n#top .avia-gallery.av-mc8xi0l0-7477b38389cb81c59ff8f00e091345e3 .avia-gallery-thumb a{\nwidth:25%;\n}\n<\/style>\n<div  class='avia-gallery av-mc8xi0l0-7477b38389cb81c59ff8f00e091345e3 avia_animate_when_visible  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-2'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/objects-that-speak-promotional-products-in-b2b-communication\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1009x1030.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1009x1030.jpg 1009w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-294x300.jpg 294w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-768x784.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1470x1500.jpg 1470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-691x705.jpg 691w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-979x999.jpg 979w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021.jpg 1505w\" data-sizes=\"(max-width: 1009px) 100vw, 1009px\" data-rel='gallery-2' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='1750257370021'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21493 avia-img-lazy-loading-not-21493\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1009x1030.jpg\" width=\"1009\" height=\"1030\"  title='1750257370021' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1009x1030.jpg 1009w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-294x300.jpg 294w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-768x784.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-1470x1500.jpg 1470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-691x705.jpg 691w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-979x999.jpg 979w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021.jpg 1505w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21493 avia-img-lazy-loading-21493\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-495x400.jpg\" title='1750257370021' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257370021-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-1030x1030.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-1030x1030.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-705x705.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-999x999.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895.jpg 1080w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-2' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-495x400.jpg' class='lightbox ' data-onclick='2' title='1750257316895'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21496 avia-img-lazy-loading-not-21496\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-1030x1030.jpg\" width=\"1030\" height=\"1030\"  title='1750257316895' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-1030x1030.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-705x705.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-999x999.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21496 avia-img-lazy-loading-21496\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257316895-495x400.jpg\" 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https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-1500x1500.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-705x705.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-999x999.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103.jpg 1536w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21484 avia-img-lazy-loading-21484\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-495x400.jpg\" title='1750257317103' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317103-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a 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title='1750257317393'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-21499 avia-img-lazy-loading-not-21499\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-1030x1030.jpg\" width=\"1030\" height=\"1030\"  title='1750257317393' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-1030x1030.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-705x705.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-999x999.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393.jpg 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21499 avia-img-lazy-loading-21499\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-495x400.jpg\" title='1750257317393' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257317393-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c7gvt4-07ed27e3a87e87e2c84d72447f1673b5\">\n#top .hr.hr-invisible.av-1c7gvt4-07ed27e3a87e87e2c84d72447f1673b5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1c7gvt4-07ed27e3a87e87e2c84d72447f1673b5 hr-invisible  avia-builder-el-10  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc8xsa68-1b5a9fefdea5ba31f7db474fad1ada50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h6><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b C1N51c\"><span class=\"ryNqvb\">When does it work best?<\/span><\/span><\/span><\/h6>\n<\/div><\/section>\n<section  class='av_textblock_section av-mc8xukct-f4bd4d5bd9583d061bf8212eb7b81d81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"1501\" data-end=\"1683\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">When they are well chosen and make sense in the context of your company&#8217;s project.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">When they say something about the brand and the relationship you are building.<\/span><\/span><\/span><\/p>\n<p data-start=\"1501\" data-end=\"1683\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">They don&#8217;t have to be expensive or sophisticated.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>They just have to be thoughtful<\/strong>.<\/span><\/span><\/span><\/p>\n<p>It works well for:<\/p>\n<ul>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">business meetings or dinners <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">partner or customer onboarding <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">relaunch or identity change campaigns <\/span><\/span><\/span><\/li>\n<li><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">follow-up in a longer sales process<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15yybl4-c38c870cc033b515fe4d5af16317acd8\">\n#top .hr.av-15yybl4-c38c870cc033b515fe4d5af16317acd8{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-15yybl4-c38c870cc033b515fe4d5af16317acd8 .hr-inner{\nwidth:50px;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-15yybl4-c38c870cc033b515fe4d5af16317acd8 hr-custom  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue886' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mc8xz78r-c59efa9234c0ca956e343fb88a2951b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"1901\" data-end=\"2052\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Promotional products are not &#8220;little things with a logo&#8221;, not even the giveaways.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">These are not filler solutions or a last minute gesture.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And, certainly, they are not all the same.<\/span><\/span><\/span><\/p>\n<p data-start=\"2054\" data-end=\"2309\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In B2B communication, especially when we&#8217;re talking about long-term relationships, physical objects can have surprising power.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">You&#8217;re literally putting your brand in someone&#8217;s hands.<\/span><\/span><\/span><\/p>\n<blockquote>\n<p data-start=\"2054\" data-end=\"2309\"><strong><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">You become present in his workspace, in his daily rhythm.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And that is not easy to forget.<\/span><\/span><\/span><\/strong><\/p>\n<\/blockquote>\n<p data-start=\"2311\" data-end=\"2438\"><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">If you want clear examples from our projects, we also have some case studies &#8211; real, concrete, relevant.<\/span><\/span><\/span> You can find them <strong><a href=\"https:\/\/www.lexonn.ro\/employer-branding-2-studii-de-caz\/\">here<\/a><\/strong>.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mobw3s-1e1b028ad41d9b4d56597d71c3a8f036\">\n.avia-image-container.av-mobw3s-1e1b028ad41d9b4d56597d71c3a8f036 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mobw3s-1e1b028ad41d9b4d56597d71c3a8f036 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mobw3s-1e1b028ad41d9b4d56597d71c3a8f036 av-styling- avia-align-center  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-21490 avia-img-lazy-loading-not-21490 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-1030x682.jpg\" alt='' title='1750257318237'  height=\"682\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-1030x682.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-300x199.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-768x509.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-1536x1017.jpg 1536w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-1500x993.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-705x467.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237-999x661.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/1750257318237.jpg 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mc8y5yfx-3b32c2241f02b2e6f144c06777719317 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><span style=\"color: #000000;\"><em><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">And if you feel it&#8217;s time to make a gesture that matters in your business relationships, let&#8217;s think about it together.<\/span><\/span><\/span><\/em><\/span><\/strong><\/p>\n<div  class='avia-button-wrap av-19amg6g-82dace07a1c52a7f3e67a73f14f071b8-wrap avia-button-center  avia-builder-el-17  avia-builder-el-no-sibling '><a href='https:\/\/www.lexonn.ro\/contact\/' class='avia-button av-19amg6g-82dace07a1c52a7f3e67a73f14f071b8 avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact us now!<\/span><\/a><\/div>\n<\/div><\/section>\n<div  class='hr av-jmwf48-9c59da48fc347442f88f07ce609f2426 hr-default  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":21505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-21534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Objects that speak: promotional products in B2B communication | Lexonn<\/title>\n<meta name=\"description\" content=\"Promotional products in B2B communication can open conversations and strengthen business relationships. 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