{"id":22738,"date":"2026-03-10T18:19:16","date_gmt":"2026-03-10T15:19:16","guid":{"rendered":"https:\/\/www.lexonn.ro\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\/"},"modified":"2026-05-15T14:18:11","modified_gmt":"2026-05-15T11:18:11","slug":"7-common-mistakes-in-employer-branding-how-to-fix-them-effectively","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\/","title":{"rendered":"7 common mistakes in Employer Branding &#8211; how to fix them effectively"},"content":{"rendered":"<section  class='av_textblock_section av-mmj3wenb-bbd8f6ecbb8e00257ec39544cf24d8fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">7 common mistakes in internal Employer Branding<\/h2>\n<h2 style=\"text-align: center;\"><strong>&#8211; how do you fix them effectively &#8211;\u00a0<\/strong><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmjcpwnl-dc55af41c938d8ec9e92c99326cd3b9f\">\n.avia-image-container.av-mmjcpwnl-dc55af41c938d8ec9e92c99326cd3b9f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mmjcpwnl-dc55af41c938d8ec9e92c99326cd3b9f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mmjcpwnl-dc55af41c938d8ec9e92c99326cd3b9f av-styling- avia-align-center  avia-builder-el-1  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-22725 avia-img-lazy-loading-not-22725 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-200x300.png\" alt='' title='7'  height=\"300\" width=\"200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-200x300.png 200w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-687x1030.png 687w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-768x1152.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-1000x1500.png 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-470x705.png 470w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2-666x999.png 666w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/7-2.png 1024w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1092n5k-70d56fbea93ab856acd0694f77d1a9f0\">\n#top .hr.hr-invisible.av-1092n5k-70d56fbea93ab856acd0694f77d1a9f0{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-1092n5k-70d56fbea93ab856acd0694f77d1a9f0 hr-invisible  avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-qia1iw-f9d309c6d907a734b99946c4dc974fe1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Employer Branding is on the agenda of almost all companies today, so it is important to <em>identify common mistakes in Employer Branding that can occur<\/em>.<\/p>\n<p>Companies invest in career pages, LinkedIn campaigns, team videos and inspirational messages about organizational culture.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj408yr-852791da0e6bf42467bbfbf26d92139c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>And yet, many organizations continue to face:<\/p>\n<ul>\n<li>high staff turnover<\/li>\n<li>low engagement<\/li>\n<li>lack of belonging<\/li>\n<li>difficulties in attracting the right talent<\/li>\n<\/ul>\n<p>The problem? Employer Branding is treated almost exclusively as an external strategy, not as <strong>a real internal experience<\/strong>.<\/p>\n<blockquote>\n<h4>In many companies, employer branding remains just a message. Well-designed promotional products transform it into real experiences for employees.<\/h4>\n<\/blockquote>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmj40kn9-47147b72c455d9a38282d4cce4fbf1a0\">\n#top .hr.hr-invisible.av-mmj40kn9-47147b72c455d9a38282d4cce4fbf1a0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mmj40kn9-47147b72c455d9a38282d4cce4fbf1a0 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj41q23-5736f37625452f34bebc699215088076 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Here are the most common mistakes in Employer Branding and how they can be corrected:<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fs51tk-d9ce12429e6e6b1c25bec986c0802466\">\n#top .hr.hr-invisible.av-2fs51tk-d9ce12429e6e6b1c25bec986c0802466{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2fs51tk-d9ce12429e6e6b1c25bec986c0802466 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj43bj5-dc12329e119f2ca568f7a323bd469dae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>1. Strong external communication, weak internal experience<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj44s3d-fe7a5a90d2a8b73537aba5baabd9f0d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Companies promise culture, balance, and solid values, but employees don&#8217;t find these things in their daily lives. <strong>Authentic Employer Branding starts from the inside<\/strong> &#8211; every interaction, every process, and every detail matters.<\/p>\n<p>How do you correct:<\/p>\n<ul>\n<li>align external messages with real experience<\/li>\n<li>invest in visible elements that reinforce internal identity (onboarding kits, internal merch, useful personalized products)<\/li>\n<\/ul>\n<p>When the brand is constantly and coherently present in the work environment, the message becomes credible and can increase affiliation scores by 15%, according to Brand Genetics research.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25gg4uw-162e9c1d6582b3ac9712f126d6bebc1e\">\n#top .hr.hr-invisible.av-25gg4uw-162e9c1d6582b3ac9712f126d6bebc1e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-25gg4uw-162e9c1d6582b3ac9712f126d6bebc1e hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj4kufm-dd786a4f3c985f2614eb64554086f8de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>2. Shallow onboarding<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj4m8po-290a37eeccf65e56368b4a9415132238 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The first 30 days have a decisive influence on long-term retention. An onboarding reduced to documents and access passwords conveys a lack of organization and involvement.<\/p>\n<p>How to fix it:<\/p>\n<ul>\n<li>create <strong>a coherent and useful onboarding kit<\/strong> (agenda, thermos, laptop bag, personalized message)<\/li>\n<li>include elements that reflect the company&#8217;s values<\/li>\n<li><strong>turn the first day into an experience<\/strong>, not an administrative checklist.<\/li>\n<\/ul>\n<p>A memorable onboarding increases the sense of belonging in the first week and retention at 90 days by 20-30%, Gallup studies show.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmjby2xd-0c591a8d1135612851b30c89689dcfad\">\n#top .avia-gallery.av-mmjby2xd-0c591a8d1135612851b30c89689dcfad .avia-gallery-thumb a{\nwidth:33.3333%;\n}\n<\/style>\n<div  class='avia-gallery av-mmjby2xd-0c591a8d1135612851b30c89689dcfad avia_animate_when_visible  avia-builder-el-13  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-1030x993.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-1030x993.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-300x289.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-768x740.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-1536x1480.jpg 1536w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-2048x1974.jpg 2048w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-1500x1446.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-705x679.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-999x963.jpg 999w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' title='2024-01-idea-of-the-Month_HR'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-22713 avia-img-lazy-loading-not-22713\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-495x400.jpg\" width=\"495\" height=\"400\"  title='2024-01-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-22713 avia-img-lazy-loading-22713\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-495x400.jpg\" title='2024-01-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2024-01-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-705x705.jpg 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-495x400.jpg' class='lightbox ' data-onclick='2' title='2023-05-idea-of-the-Month_HR'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-22710 avia-img-lazy-loading-not-22710\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-495x400.jpg\" width=\"495\" height=\"400\"  title='2023-05-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-22710 avia-img-lazy-loading-22710\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-495x400.jpg\" title='2023-05-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-05-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR.jpg 1000w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-705x705.jpg 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-495x400.jpg' class='lightbox ' data-onclick='3' title='2023-09-idea-of-the-Month_HR'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-22707 avia-img-lazy-loading-not-22707\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-495x400.jpg\" width=\"495\" height=\"400\"  title='2023-09-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-22707 avia-img-lazy-loading-22707\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-495x400.jpg\" title='2023-09-idea-of-the-Month_HR' alt='' srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-495x400.jpg 495w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2023-09-idea-of-the-Month_HR-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1resos8-15dcddf213a5f23273d4fc44b0fbcaad\">\n#top .hr.hr-invisible.av-1resos8-15dcddf213a5f23273d4fc44b0fbcaad{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1resos8-15dcddf213a5f23273d4fc44b0fbcaad hr-invisible  avia-builder-el-14  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj4n609-1eadd475519e7ce706a44a278b272a58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>3. Lack of real recognition<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj4q0pl-05a5e4a97928ed2aabbb6ca50d96e345 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A simple \u201cthank you\u201d email is not enough to build loyalty.<\/p>\n<blockquote>\n<p><strong>Employees want concrete, tangible recognition.<\/strong><\/p>\n<\/blockquote>\n<p>How to correct:<\/p>\n<ul>\n<li><strong>personalized awards<\/strong> for milestones (1, 5, 10 years)<\/li>\n<li>premium items or extra benefits for performance<\/li>\n<li><strong>dedicated kits<\/strong> for successfully completed projects.<\/li>\n<\/ul>\n<p><strong>Tangible recognition has a greater emotional impact than abstract communication<\/strong>, reporting +25% engagement in internal surveys (e.g. Microsoft Workplace Analytics).<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19gzswo-8cb385566e1320b92ef7b2da491468b6\">\n#top .hr.hr-invisible.av-19gzswo-8cb385566e1320b92ef7b2da491468b6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19gzswo-8cb385566e1320b92ef7b2da491468b6 hr-invisible  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj4qwy3-2d0d9ed19a5c5424f845c1ecfd3cdf2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>4. Organizational culture without symbols<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj4rbt1-6992cfa6c6d8bda92bc12615b457839b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Culture doesn&#8217;t just live in values \u200b\u200bwritten on the wall, it needs symbols and objects that make it visible. Internal hoodies, reusable bottles, personalized tech accessories or products created exclusively for employees contribute to:<\/p>\n<ul>\n<li>cohesion;<\/li>\n<li>team identity;<\/li>\n<li>pride of belonging.<\/li>\n<\/ul>\n<p>When employees choose to wear company merch outside the office, Employer Branding becomes organic.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vx0xi0-516c4991868d37ca1c0874e8dfd77ef3\">\n#top .hr.hr-invisible.av-vx0xi0-516c4991868d37ca1c0874e8dfd77ef3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vx0xi0-516c4991868d37ca1c0874e8dfd77ef3 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj4vben-a185c962e46e0cd75b32d61df1232392 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>5. Ignoring sustainability<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj51nc2-b9dc08701ff52debd8bfbe6e3dd7ff65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>New generations of employees pay attention to the real values \u200b\u200bof the company. If the organization talks about responsibility, but uses cheap and polluting products, the message becomes contradictory.<\/p>\n<p>How do you correct:<\/p>\n<ul>\n<li>choose <strong>reusable products<\/strong> instead of disposable items<\/li>\n<li>opt for <strong>textiles made from recycled or organic materials<\/strong><\/li>\n<li>use <strong>sustainable personalization methods<\/strong> (engraving, embroidery, UV-resistant printing).<\/li>\n<\/ul>\n<p><strong>Sustainability integrated into the internal culture strengthens brand credibility and decreases staff turnover by 10-18% among Generation Z\/Millennials<\/strong> (Deloitte surveys).<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rtdt3s-413919a6144c8b94805734e05b9ad22b\">\n#top .hr.hr-invisible.av-1rtdt3s-413919a6144c8b94805734e05b9ad22b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1rtdt3s-413919a6144c8b94805734e05b9ad22b hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj52fve-fb93d02af6ee6cdd80b889f2c52c4897 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>6. Lack of a coherent strategy<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj53ycp-727807b8d3757d8d4f93cc6454ba9ef1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Promotional products are often ordered on a one-off basis, without a clear logic: for an event, for a teambuilding, for an isolated moment.<\/p>\n<p>How do you correct:<\/p>\n<ul>\n<li>define <strong>clear objectives<\/strong> (retention, engagement, culture, onboarding)<\/li>\n<li><strong>align products with visual identity<\/strong><\/li>\n<li>build an annual <strong>calendar<\/strong> of internal initiatives<\/li>\n<\/ul>\n<p><strong>Effective Employer Branding is planned<\/strong>, not improvised.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnavs-cc244be51ab3e7d28f1bcd6d3cfb5a13\">\n#top .hr.hr-invisible.av-dnavs-cc244be51ab3e7d28f1bcd6d3cfb5a13{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-dnavs-cc244be51ab3e7d28f1bcd6d3cfb5a13 hr-invisible  avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mmj55rl1-e83495b3b22c2260c1c49538d4ffb54d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>7. Ignoring impact measurement<\/h4>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj58uuq-7c7aa7778685a67653dc7794385f0c30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Without metrics, Employer Branding becomes a vague concept. HR and Marketing departments can track:<\/p>\n<ul>\n<li>internal <strong>engagement<\/strong> scores<\/li>\n<li><strong>retention<\/strong> rate<\/li>\n<li>participation in internal events<\/li>\n<li>number of <strong>internal recommendations<\/strong> (employee referrals)<\/li>\n<li>qualitative feedback about organizational culture<\/li>\n<\/ul>\n<p>Promotional products thus become part of <strong>a measurable strategy<\/strong>, not just an operational cost, with an ROI of $4-6 per $1 invested, through retention vs. recruitment (SHRM data).<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zhmk60-dc3e0a92c6ea127bb6856eba7f20b2b2\">\n#top .hr.hr-invisible.av-zhmk60-dc3e0a92c6ea127bb6856eba7f20b2b2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-zhmk60-dc3e0a92c6ea127bb6856eba7f20b2b2 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-smudx4-256d318a0af771b063725b516d4e2ce9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>How can promotional products correct these mistakes?<\/h3>\n<h3><\/h3>\n<\/div><\/section>\n<section  class='av_textblock_section av-mmj5anx7-ba20c1b43a33ee7a883514b690737a62 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>When strategically integrated, personalized products become:<\/p>\n<ul>\n<li>instruments for reinforcing culture<\/li>\n<li>symbols of recognition<\/li>\n<li>elements of internal differentiation<\/li>\n<li>a bridge between external identity and internal reality<\/li>\n<\/ul>\n<p>Quality, utility, and visual coherence are essential. One well-chosen object used daily has a greater impact than ten cheap products forgotten in a drawer and used strictly upon receipt, or perhaps not even then.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmj9olk1-a489bd733d7bf6c33fd270ec0eefdfdb\">\n.avia-image-container.av-mmj9olk1-a489bd733d7bf6c33fd270ec0eefdfdb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mmj9olk1-a489bd733d7bf6c33fd270ec0eefdfdb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mmj9olk1-a489bd733d7bf6c33fd270ec0eefdfdb av-styling- avia-align-center  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-22703 avia-img-lazy-loading-not-22703 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-300x300.jpg\" alt='' title='2021_06_Idea_of_the_Month'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-1030x1030.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-768x768.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-1536x1536.jpg 1536w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-2048x2048.jpg 2048w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-1500x1500.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-705x705.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/2021_06_Idea_of_the_Month-999x999.jpg 999w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mmj5ctt2-ac91b15d6b38fe18c78efe36a95295ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Companies don&#8217;t fail in Employer Branding due to lack of intention, but because they promise a lot and deliver little =&gt; the message doesn&#8217;t match daily reality.<\/p>\n<blockquote>\n<p><strong>When promotional products are smartly chosen, responsibly personalized, and integrated into a clear strategy, they can support retention, engagement, and organizational culture.<\/strong><\/p>\n<\/blockquote>\n<p>At Lexonn, we work with HR and Marketing teams <strong>to transform promotional items into strategic tools<\/strong> &#8211; not just for customers, but also for people inside the company.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knkqjc-8180963e7401cf78ae074f48ac73a8d8\">\n#top .hr.hr-invisible.av-knkqjc-8180963e7401cf78ae074f48ac73a8d8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-knkqjc-8180963e7401cf78ae074f48ac73a8d8 hr-invisible  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l1opko-dbe9c5af1419af6c84d34426de710f8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"622\" data-end=\"795\">Many employer branding initiatives start with good intentions, but fail when they remain just at the message level and do not translate into real experiences for employees.<\/p>\n<p data-start=\"797\" data-end=\"1000\">Often, it&#8217;s the small, concrete actions &#8211; including how you use promotional products &#8211; that can change an initiative that goes unnoticed into one that remains in the team&#8217;s memory.<\/p>\n<h6 data-start=\"1002\" data-end=\"1094\">If you want to turn these ideas into concrete actions, you can start with a simple exercise.<\/h6>\n<p data-start=\"1096\" data-end=\"1317\">Looking for practical ideas for your company&#8217;s employer branding challenges? <a href=\"https:\/\/www.lexonn.ro\/en\/contact\/\"><strong>Tell<\/strong> <strong>us<\/strong> in what <strong>context<\/strong><\/a> you would like to use promotional products, and we will send you some suggestions for kits suitable for that moment.<\/p>\n<p data-start=\"1319\" data-end=\"1367\">We come up with proposals within <strong>1-2 business days<\/strong>.<\/p>\n<\/div><\/section>\n<div  class='hr av-t2bnnc-fb954fd1405f56c58643ff3e743a7e24 hr-default  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mp5dtojz-4bf0ab8b4b625ad9089d9900ea72a5ef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>FREQUENTLY ASKED QUESTIONS ABOUT EMPLOYER BRANDING AND POSSIBLE MISTAKES<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp5dusla-652ea853d3ebadd676b5572b130f391d\">\n#top .togglecontainer.av-mp5dusla-652ea853d3ebadd676b5572b130f391d p.toggler{\nbackground-color:#ffffff;\n}\n#top .togglecontainer.av-mp5dusla-652ea853d3ebadd676b5572b130f391d .toggle_wrap .toggle_content{\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='togglecontainer av-mp5dusla-652ea853d3ebadd676b5572b130f391d  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mp5dui42-21d125d17a8686d29bc0a1a32d4926a7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>1. Why is internal Employer Branding important?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Employer Branding is not just about attracting talent (externally), but especially about retaining it. A solid internal strategy increases the sense of belonging, reduces staff turnover and improves the engagement of current employees.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dvq6e-8158a6aa80a8e05d1c2c93afcab529e6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>2. What is the most common mistake in Employer Branding?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>The most common mistake is the discrepancy between external communication and actual internal experience. Many companies promise an ideal organizational culture in job advertisements, but employees do not find those values \u200b\u200bin their daily activities.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dwb3z-269779591c7d8775f3003a00d4e36615'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>3. How can promotional products help strengthen your employer brand?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Customized products (internal merch) transform abstract values \u200b\u200binto tangible experiences. An onboarding kit or performance recognition gift gives the employee a physical symbol of their belonging to the team.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dwsup-07692e74f53bb560c51b7084c9195ed4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-4' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>4. What should a memorable onboarding kit contain?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>An effective kit must be useful and consistent with the brand identity. Examples of recommended items include: a quality agenda, a thermos, a laptop bag and, crucially, a personalized welcome message. A well-designed onboarding can increase employee retention by up to 30%.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dxadx-ff77180196805e2e49d6b940c24f15bd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-5' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>5. Is sustainability important in choosing promotional materials?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Yes, especially for Generation Z and Millennials. Using products made from recycled or organic materials demonstrates that the company&#8217;s social responsibility values \u200b\u200bare real, not just simple marketing messages.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dxt7k-d73e61e1ce5de8243e1a50c842cca92e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-6' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>6. How do you measure the success of an Employer Branding strategy?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>The impact can be tracked through indicators such as:<\/p>\n<p>Decrease in staff turnover.<\/p>\n<p>Increase in the number of internal recommendations (employee referrals).<\/p>\n<p>Higher scores in satisfaction and engagement surveys.<\/p>\n<p>Active participation in internal company events.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mp5dyamz-ae361ea05bb0c4b02a7e2fc5c206f683'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-7' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>7. What does tangible recognition mean to employees?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Beyond a thank you email, employees appreciate concrete gestures. Personalized awards for company anniversaries (milestones) or dedicated kits for the successful completion of a difficult project have a much stronger and lasting emotional impact.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":22717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-22738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 common mistakes in Employer Branding - how to fix them effectively | Lexonn<\/title>\n<meta name=\"description\" content=\"7 common mistakes in Employer Branding and how they can be effectively corrected - ideas to turn into concrete actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lexonn.ro\/en\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 common mistakes in Employer Branding - how to fix them effectively | Lexonn\" \/>\n<meta property=\"og:description\" content=\"7 common mistakes in Employer Branding and how they can be effectively corrected - ideas to turn into concrete actions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lexonn.ro\/en\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Lexonn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LexonnPromotionalLab\/yoast\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T15:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T11:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/empl-br.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mihaela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mihaela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lexonn.ro\\\/en\\\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lexonn.ro\\\/en\\\/7-common-mistakes-in-employer-branding-how-to-fix-them-effectively\\\/\"},\"author\":{\"name\":\"Mihaela\",\"@id\":\"https:\\\/\\\/www.lexonn.ro\\\/en\\\/#\\\/schema\\\/person\\\/fec714731a1f15d0831f4c5fd61e1411\"},\"headline\":\"7 common mistakes in Employer Branding &#8211; 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