{"id":23109,"date":"2026-04-15T12:01:06","date_gmt":"2026-04-15T09:01:06","guid":{"rendered":"https:\/\/www.lexonn.ro\/brief-for-promotional-items-2026-updated-guide-template\/"},"modified":"2026-04-27T13:53:53","modified_gmt":"2026-04-27T10:53:53","slug":"brief-for-promotional-items-2026-updated-guide-template","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/brief-for-promotional-items-2026-updated-guide-template\/","title":{"rendered":"Brief for promotional items 2026: updated guide + template"},"content":{"rendered":"<section  class='av_textblock_section av-mnomuwnk-0ff2c5c55d81654ee53470fe43e74c91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>BRIEF FOR PROMOTIONAL ITEMS: UPDATED GUIDE 2026<\/strong><\/h2>\n<\/div><\/section>\n<section  class='av_textblock_section av-mnomrmbg-837d9d35011d4ddf4d58335b464ca02e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Article updated in 2026. The original version was published in May 2014.<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo00kffe-c71db85c54b01085d2b5a0dd019256bc\">\n#top .hr.hr-invisible.av-mo00kffe-c71db85c54b01085d2b5a0dd019256bc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mo00kffe-c71db85c54b01085d2b5a0dd019256bc hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo00jjn3-488f54985dc2eeaaeb17362b42e05fa8\">\n.avia-image-container.av-mo00jjn3-488f54985dc2eeaaeb17362b42e05fa8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo00jjn3-488f54985dc2eeaaeb17362b42e05fa8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo00jjn3-488f54985dc2eeaaeb17362b42e05fa8 av-styling- avia-align-center  avia-builder-el-3  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23011 avia-img-lazy-loading-not-23011 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2925-66-side-700x430.jpg\" alt='' title='mo2925-66-side'  height=\"430\" width=\"700\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mnomv8qv-02695ac0dbf6ad368fa4da497b950457\">\n#top .hr.hr-invisible.av-mnomv8qv-02695ac0dbf6ad368fa4da497b950457{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-mnomv8qv-02695ac0dbf6ad368fa4da497b950457 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnomz4oh-96907333d338b901a079d56fcf94eee6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We wrote the first version of this article in May 2014. It was a simple guide, based on the EPPA (European Promotional Products Association) structure, intended to help clients understand what a promotional item brief is and why it matters.<\/p>\n<p>It&#8217;s been 12 years. The industry has changed, clients have changed, and &#8211; more importantly &#8211; we have changed. We&#8217;ve worked with hundreds of clients, seen great briefs and briefs that unnecessarily delayed the process, and learned exactly where a promotional project most often gets stuck. After thousands of products delivered and hundreds of successfully completed projects, we can help you build your future promotional campaigns as easily as possible.<\/p>\n<p>The original framework remains valid. What we&#8217;ve added now is the experience in the field and the concrete way we work at Lexonn &#8211; because a brief guide only makes sense if you also know what happens after you send it.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-mnzyltru-c72349f4f5eb8b7e05044c63cc68374a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"margin: 0cm -43.7pt 0cm 0cm;\">Why the brief matters more than the chosen product<\/h3>\n<\/div><\/section>\n<section  class='av_textblock_section av-mnzyk9v9-0af6a08f775807047f4e55192030dbaf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Any successful promotional item campaign starts with a well-crafted brief. Not because suppliers ask for it, but because without it, no one can offer you something truly suitable for your brand, budget, and goals.<\/p>\n<p>A complete brief reduces back-and-forth questions, shortens the production cycle by 3-5 days, and eliminates surprises upon delivery. From our experience over the past 12 years, 85% of bidding and production errors start in one place: an incomplete or missing brief.<\/p>\n<p>A good brief doesn&#8217;t have to be long. It has to be clear and cover the 9 points below. <strong>How do you order promotional items?<\/strong> Check the steps below and contact us.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo00p3fr-f391ce761b9a48a1e3bdc6d32bf78a48\">\n.avia-image-container.av-mo00p3fr-f391ce761b9a48a1e3bdc6d32bf78a48 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo00p3fr-f391ce761b9a48a1e3bdc6d32bf78a48 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo00p3fr-f391ce761b9a48a1e3bdc6d32bf78a48 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23016 avia-img-lazy-loading-not-23016 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/nordwood-themes-q8U1YgBaRQk-unsplash-1500x430.jpg\" alt='' title='nordwood-themes-q8U1YgBaRQk-unsplash'  height=\"430\" width=\"1500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mnzz4ly2-87654a796a23c5455bc47462b33717bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #000000;\"><em><a style=\"color: #000000;\" href=\"https:\/\/unsplash.com\/@nordwood\">photo Unsplash<\/a><\/em><\/span><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23g41g-9a05e0ffef956967ddb4b7db6fc909db\">\n#top .hr.hr-invisible.av-23g41g-9a05e0ffef956967ddb4b7db6fc909db{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-23g41g-9a05e0ffef956967ddb4b7db6fc909db hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzyuikh-90d0c1f6595db4bf697911d9756fae8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><strong>The 9 points of a professional brief.<\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong>What should a brief for promotional items contain?<\/strong><\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-56diudw-274b044a773d887fae7a6eb4b2ca7bf9\">\n#top .hr.hr-invisible.av-56diudw-274b044a773d887fae7a6eb4b2ca7bf9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-56diudw-274b044a773d887fae7a6eb4b2ca7bf9 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-2mqk1g-4d45e85a2aa320dcb7bc3d6ca1f2d9da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>1. Introduction \u2014 the context behind the order<\/strong><\/h4>\n<p>Why are you starting this project now? What triggered the need for promotional items &#8211; an event, a campaign, a season, a strategic decision?<\/p>\n<p>Have similar campaigns been run before? What worked, what didn\u2019t? Has the competition done anything similar recently?<\/p>\n<p>These questions seem optional, but they aren\u2019t. Context radically changes the proposals we make. We know how to be more useful when we understand where the project is coming from, not just where it\u2019s going.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51uosfo-b765eafddb4f9204554d19d6743ec9cd\">\n#top .hr.hr-invisible.av-51uosfo-b765eafddb4f9204554d19d6743ec9cd{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-51uosfo-b765eafddb4f9204554d19d6743ec9cd hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzz5wgr-a19df8531b7950f5ec89b13e586bc80d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>2. The objective &#8211; what do you want to achieve?<\/strong><\/h4>\n<p>What is the specific objective of the campaign? Brand awareness, lead generation, customer retention, employee motivation, product launch?<\/p>\n<p>The objective dictates the product! An object distributed at a public fair aims for maximum visibility at a low cost per piece. For example, an onboarding kit for new employees aims for quality, durability and emotion, and a gift for premium customers aims for something completely different.<\/p>\n<p>When we know the objective, we don&#8217;t guess the product, we recommend it.<\/p>\n<p><strong><a href=\"https:\/\/www.lexonn.ro\/en\/how-to-choose-promotional-items\/\">Read here the details<\/a><\/strong> on how to choose promotional items for a campaign or event.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4922z2s-f9fce92cbe7d93e594e1e88dc7fef571\">\n#top .hr.hr-invisible.av-4922z2s-f9fce92cbe7d93e594e1e88dc7fef571{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4922z2s-f9fce92cbe7d93e594e1e88dc7fef571 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzz6sgt-1af7a71d99fe9f302844ae7f29a55c23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>3. Purpose &#8211; the role of the product in your campaign<\/strong><\/h4>\n<p>A promotional item can play very different roles: it can be the only element of the campaign or it can support a broader marketing action. It can be distributed simultaneously or it can open a sales conversation.<\/p>\n<p>The more clearly you understand the role that the product plays in your campaign, the more precise and effective our proposals will be for you.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44icrpw-05e142b695946dd877b164d539f76ce2\">\n#top .hr.hr-invisible.av-44icrpw-05e142b695946dd877b164d539f76ce2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-44icrpw-05e142b695946dd877b164d539f76ce2 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1tf4vck-e3cfabd55a963197012387d1426bcded av_one_half  avia-builder-el-19  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-mnzz85ae-4e60e366816d635b3b4ed40c1ced5a51 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>4. Your target &#8211; who receives the products?<\/strong><\/h4>\n<p><strong>This is one of the most underrated points in a brief.<\/strong><\/p>\n<p>Your audience profile changes everything: age, industry, context (B2B or B2C), and especially their relationship with your brand &#8211; customer, employee, prospect or partner.<\/p>\n<p>A product that is right for an IT employee is completely different from one that is right for an FMCG trade show attendee.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-1a6jbbo-0f5699cb6cedec7d7d0b2b4c1fc9e9eb av_one_half  avia-builder-el-21  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-2tgvems-d7b3677f45d6b26449b8164caca159f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>5. Quantity and delivery time<\/strong><\/h4>\n<p>How many products do you need and by when? Not the date you want production to start, but the date you need the products at their destination, ready to be distributed.<\/p>\n<p>As a practical guide: <span style=\"text-decoration: underline;\"><em>UV pens are produced in a minimum of 3-4 working days<\/em><\/span> from approval of the personalization sample. <em><span style=\"text-decoration: underline;\">Embroidery requires a minimum of 4-5 days<\/span><\/em> (depending on the required print run and complexity).<\/p>\n<p>If delivery is done in installments, mention that as well &#8211; stock and production planning is done differently.<\/p>\n<p>If the deadline is tight, tell us from the beginning. We find solutions, but we need to know in advance, not two days before the event.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mmtbxw-a938dacabf7c28a4966da76041ccfd1c\">\n#top .hr.hr-invisible.av-3mmtbxw-a938dacabf7c28a4966da76041ccfd1c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3mmtbxw-a938dacabf7c28a4966da76041ccfd1c hr-invisible  avia-builder-el-23  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzc06y-b51dbd06bb0f7bd71b83e52d026b0b97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>6. The message &#8211; what are you transmitting through the object?<\/strong><\/h4>\n<p>What do you want to communicate to your audience through these objects? A short message on the product (maximum 5-7 words), a campaign slogan, or maybe just the logo \u2014 each option has its own logic.<\/p>\n<p>If you don&#8217;t have a defined message yet, it&#8217;s not a problem. We propose new options based on the objective and audience profile. But the more we know about what you want to convey, the closer the personalization simulation will be to what you need.<\/p>\n<p><a href=\"https:\/\/www.lexonn.ro\/en\/modern-personalization-methods-environmental-impact\/\"><strong>Here you can learn more<\/strong><\/a> about the methods of personalizing promotional objects and how to align them with the values \u200b\u200band objectives of your project.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x6zzlg-9cd7e7ae730214f174794139b6396e6f\">\n#top .hr.hr-invisible.av-1x6zzlg-9cd7e7ae730214f174794139b6396e6f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1x6zzlg-9cd7e7ae730214f174794139b6396e6f hr-invisible  avia-builder-el-25  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzhox6-cdf7dbce51525bdf123de9994fa0b0e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>7. Budget &#8211; the element that most people avoid<\/strong><\/h4>\n<p><strong>This is by far the most common missing element in a brief.<\/strong><\/p>\n<p>Many clients avoid giving a figure, either because they don\u2019t have an approved budget or because they\u2019re afraid that a specific number will limit their options.<\/p>\n<p>The reality is exactly the opposite: without a budget, any offer is a guessing game. With a budget, we can propose the best possible product in that range \u2014 not the cheapest and not the most expensive, but the most suitable.<\/p>\n<p>It doesn\u2019t have to be an exact number. <em>\u201cTotal budget 5,000 lei for 500 pieces\u201d<\/em> is enough to receive a relevant offer within 24 hours.<\/p>\n<p>We encourage <strong>quality<\/strong> over quantity. Many times, 300 premium products do more for your brand than 1,000 mediocre products. But this conversation only begins after we know what budget we\u2019re working with.<\/p>\n<p><strong><a href=\"https:\/\/www.lexonn.ro\/en\/budget-for-promotional-items-how-to-spend-it\/\">You can read more here about how to organize your budget<\/a>.<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lsb6ic-876bfa61c9c9b930e8dc75ea924e4ba6\">\n#top .hr.hr-invisible.av-1lsb6ic-876bfa61c9c9b930e8dc75ea924e4ba6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1lsb6ic-876bfa61c9c9b930e8dc75ea924e4ba6 hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzm2e1-d2bec4e13610c96208ee1fbe147f826f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>8. Planning &#8211; distribution and logistics<\/strong><\/h4>\n<p>How do the products reach the recipients? Distributed directly at the event, delivered by courier to each employee, available at the reception, handed over to a team of promoters?<\/p>\n<p>If you need delivery in installments, promoters or training of the sales team \u2014 as happens in B2B or FMCG campaigns \u2014 the earlier we know, the better we can plan.<\/p>\n<p>At Lexonn, deadlines are respected. When something unexpected arises in production or logistics, we don&#8217;t wait for you to ask, we find the solution and come up with options.<\/p>\n<p><strong>Delivery is our responsibility, not yours.<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cofro4-8ee379ef6c84ae5de830484cc1ca8600\">\n#top .hr.hr-invisible.av-1cofro4-8ee379ef6c84ae5de830484cc1ca8600{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1cofro4-8ee379ef6c84ae5de830484cc1ca8600 hr-invisible  avia-builder-el-29  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzpbof-0fc22b0cf8d00c70229abbc87dfc7223 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>9. Procedure and additional details<\/strong><\/h4>\n<p>What do you expect from your supplier? When do you need a quote? How do you want to receive proposals &#8211; email, presentation, meeting?<\/p>\n<p>Do you want to see <strong>samples<\/strong> before ordering? We always recommend checking samples or visuals before placing orders.<\/p>\n<p>Do you want <strong>simulations<\/strong> with your customization to approve the BT? This is how we work with each client &#8211; we do not send an order into production without you having visually approved how the object with your brand looks on it.<\/p>\n<p>If you have additions or think we need to know certain <strong>things specific to your project<\/strong>: a previous bad experience with another supplier, a key customer who receives a separate kit, a brand restriction, tell us from the beginning.<\/p>\n<p>These details are often decisive and save precious time in the middle of the project.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvy9ro-f5fefd03ba0cf7aa599bfce287f10700\">\n#top .hr.hr-invisible.av-mvy9ro-f5fefd03ba0cf7aa599bfce287f10700{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mvy9ro-f5fefd03ba0cf7aa599bfce287f10700 hr-invisible  avia-builder-el-31  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzv0p3-bde82cdf5ff0fba6bdccd63b0dacea50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How we at Lexonn work with your brief<\/h2>\n<p>Our process starts from a simple principle: we don\u2019t wait for the perfect brief. We build it together with you.<\/p>\n<p>If your brief is incomplete (and it often happens, especially with the budget and vector logo) we contact you directly. We don\u2019t send an automated questionnaire with 20 questions. We identify what\u2019s missing, we propose the variants, and we continue the process.<\/p>\n<p>The offer you receive within 24 hours is not a price list. It\u2019s a complete document: detailed description of each proposed product, stock updated in real time, recommended customization technique with all available color variants, and where it makes sense, a visual simulation with your brand included directly in the offer.<\/p>\n<p>You know exactly what you\u2019re ordering before you approve anything. No surprises upon delivery.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-112b1is-b200d9cd11b4fefa24d6ea618c2d1a46\">\n#top .hr.hr-invisible.av-112b1is-b200d9cd11b4fefa24d6ea618c2d1a46{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-112b1is-b200d9cd11b4fefa24d6ea618c2d1a46 hr-invisible  avia-builder-el-33  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mnzzxpqu-d0ec0ab940a5d68736e2323f26d906ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #8726d1;\"><strong>Brief template<\/strong><\/span><\/h2>\n<h5 style=\"text-align: center;\">copy and send at office@lexonn.ro<\/h5>\n<p style=\"text-align: center;\"><em>Fill in what you can, leave blank what you don&#8217;t know. We&#8217;ll take care of the rest.<\/em><\/p>\n<p><strong>1. Project context<\/strong><\/p>\n<p>Why are you starting this campaign? Have there been similar campaigns before? What worked \/ what didn&#8217;t?<\/p>\n<p><strong>2. Objective<\/strong><\/p>\n<p>What results do you want to achieve? (awareness, lead generation, retention, internal event, employee motivation, others)<\/p>\n<p><strong>3. The role of the product in the campaign<\/strong><\/p>\n<p>Is it the only element of the campaign or does it support a broader action?<\/p>\n<p><strong>4. Target audience<\/strong><\/p>\n<p>Profile: age, industry, B2B \/ B2C, relationship with the brand (customer \/ employee \/ prospect)<\/p>\n<p>Quantity required:<\/p>\n<p><strong>5. Delivery time<\/strong><\/p>\n<p>Final delivery date (not production start date):<\/p>\n<p>Delivery in installments? Yes \/ No<\/p>\n<p><strong>6. Message on the object<\/strong><\/p>\n<p>Slogan, tagline or short message (max 5-7 words) \u2013 optional.<\/p>\n<p><strong><span style=\"color: #000000;\">7. The budget<\/span><\/strong><\/p>\n<p>Total budget for products: (ex: 4,000 lei for 300 pieces)<\/p>\n<p><strong><span style=\"color: #000000;\">8. Distribution and logistics\u00a0<\/span><\/strong><\/p>\n<p>How do you distribute the products? (event, courier, reception, sales team, other)<\/p>\n<p>Delivery address(es) and distribution if you already know it.<\/p>\n<p><strong><span style=\"color: #000000;\">9. Procedure and additional details<\/span><\/strong><\/p>\n<p>When do you need a quote?<\/p>\n<p>Do you want physical samples or customization simulations?<\/p>\n<p>Vector logo attached? (AI \/ EPS \/ PDF)<\/p>\n<p>Pantone codes or brandbook available?<\/p>\n<p>Other details we need to know:<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iu0xec-1c5047938636e38d22cd1a2c2f15270e\">\n#top .hr.hr-invisible.av-iu0xec-1c5047938636e38d22cd1a2c2f15270e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-iu0xec-1c5047938636e38d22cd1a2c2f15270e hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo00dgfi-fdc0aa7c54df9bf4228961d696c4629c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>The main rule remains the same as in 2014<\/h4>\n<p>Be short and to the point. The brief should contain relevant information depending on your objectives and the audience the campaign is aimed at.<\/p>\n<p>You can also mention many preferences during the bidding process &#8211; the important thing is to start, to contact us.<\/p>\n<p>If you don&#8217;t know where to start, write us just three things: <strong>the objective, the budget, and the quantity<\/strong>. We will build the rest together for the perfect order of promotional items.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qmzrec-6d6b369a3332ec358293148049d2c70d\">\n#top .hr.hr-invisible.av-1qmzrec-6d6b369a3332ec358293148049d2c70d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1qmzrec-6d6b369a3332ec358293148049d2c70d hr-invisible  avia-builder-el-37  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo00e3c4-b054369085df1af50c5538194515d9c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>A complete brief is not difficult to build, we start with the base of the concept and build the entire structure together so that we achieve maximum results.<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15xpcc4-5425f46ca69209a07a93a32a6af6de61\">\n#top .hr.hr-invisible.av-15xpcc4-5425f46ca69209a07a93a32a6af6de61{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-15xpcc4-5425f46ca69209a07a93a32a6af6de61 hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo00ewo5-2c7291c2c54da7ed9496a0c7799cb8ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>office@lexonn.ro<\/strong><\/p>\n<p style=\"text-align: center;\">Complete offer + simulations in 24 hours max.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i8w1f8-659f4cf93b48831d7ca77dd74b2c21a8\">\n#top .hr.hr-invisible.av-i8w1f8-659f4cf93b48831d7ca77dd74b2c21a8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-i8w1f8-659f4cf93b48831d7ca77dd74b2c21a8 hr-invisible  avia-builder-el-41  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sd76hg-a2b86ef7b506268ea0d05eb0e803447e\">\n.avia-image-container.av-sd76hg-a2b86ef7b506268ea0d05eb0e803447e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-sd76hg-a2b86ef7b506268ea0d05eb0e803447e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-sd76hg-a2b86ef7b506268ea0d05eb0e803447e av-styling- avia-align-center  avia-builder-el-42  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23027 avia-img-lazy-loading-not-23027 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-1030x687.png\" alt='' title='office fun with branded merch2'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-1030x687.png 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-300x200.png 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-768x512.png 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-1500x1000.png 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-705x470.png 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2-999x666.png 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/office-fun-with-branded-merch2.png 1536w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":23047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[184,182,185],"class_list":["post-23109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-promotional","tag-promotional-objects","tag-promotional-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brief for promotional items 2026: updated guide + template | Lexonn<\/title>\n<meta name=\"description\" content=\"Brief for promotional items, 12 more years of experience and our way of working with each client. 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