{"id":23113,"date":"2026-03-26T13:51:19","date_gmt":"2026-03-26T10:51:19","guid":{"rendered":"https:\/\/www.lexonn.ro\/how-to-choose-promotional-items\/"},"modified":"2026-04-27T13:52:18","modified_gmt":"2026-04-27T10:52:18","slug":"how-to-choose-promotional-items","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/how-to-choose-promotional-items\/","title":{"rendered":"How to choose promotional items"},"content":{"rendered":"<section  class='av_textblock_section av-mo05obr5-9eb1be40c4d080687b0094f25c16e977 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><strong>How to choose promotional items<\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong>depending on objective, budget and audience<\/strong><\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo070okw-5292246fcca9b7075a329a1de7a7ef79\">\n.avia-image-container.av-mo070okw-5292246fcca9b7075a329a1de7a7ef79 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo070okw-5292246fcca9b7075a329a1de7a7ef79 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo070okw-5292246fcca9b7075a329a1de7a7ef79 av-styling- avia-align-center  avia-builder-el-1  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23056 avia-img-lazy-loading-not-23056 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-1030x687.jpg\" alt='' title='mrtiger-dKJEDK3_Tuk-unsplash'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-1030x687.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-300x200.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-768x512.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-1536x1024.jpg 1536w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-1500x1000.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-705x470.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash-999x666.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mrtiger-dKJEDK3_Tuk-unsplash.jpg 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mo0736di-b0b14a628e867d74e93e43a5a96e7aac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Photo by <a href=\"https:\/\/unsplash.com\/@mrtiger?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">\u5149\u672f \u5c71\u5f71<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/brown-gift-bags-with-ribbons-and-flowers-arranged-flowers-dKJEDK3_Tuk?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo0621up-211dd4858f3cee9641e162dc7d13e511\">\n#top .hr.hr-invisible.av-mo0621up-211dd4858f3cee9641e162dc7d13e511{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-mo0621up-211dd4858f3cee9641e162dc7d13e511 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo063q0d-93353d5a73ba2c5792e9f98167cbfc28 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">You have a budget. You have an event. You need promotional items.<\/p>\n<p style=\"text-align: left;\">But the real question arises: how do you choose the right product? Because, in practice, it&#8217;s not a lack of options that is the problem &#8211; it&#8217;s too many options without a clear selection criterion. I&#8217;ve seen the same situation hundreds of times: same budget, same company, completely different results depending on the product chosen.<\/p>\n<p style=\"text-align: left;\">Choosing promotional products doesn&#8217;t start with the product, it starts with the objective.<\/p>\n<p style=\"text-align: left;\">Choosing promotional items means matching the product to the objective, audience, and budget \u2014 not choosing from a catalog.<\/p>\n<p style=\"text-align: left;\">If you haven&#8217;t defined the campaign structure yet, we recommend <a href=\"https:\/\/www.lexonn.ro\/brief-obiecte-promotionale-2-2\/\"><strong>the complete guide on how to send a brief for promotional items<\/strong><\/a>. The choice becomes much simpler after that.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo066y85-46a09d2eb3f484c34180c2bca1b68a78\">\n#top .hr.hr-invisible.av-mo066y85-46a09d2eb3f484c34180c2bca1b68a78{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mo066y85-46a09d2eb3f484c34180c2bca1b68a78 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo067owj-6d7ea469ecc65881bb5a4915e3aa9add '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Why is there no \u201cbest promotional item\u201d?<\/strong><\/h4>\n<p style=\"text-align: left;\">There is no universally good product. There are only products that are right for the objective, the audience and the context.<\/p>\n<p style=\"text-align: left;\">A premium power bank can be the perfect choice in a retention campaign for important clients, but completely inappropriate in a job fair where you are hunting for volume and visibility, as well as wanting to attract as many candidates as possible that match the profile you are looking for.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15zwnd6-60cbe9fa85957044943f4256d587f7ef\">\n#top .hr.hr-invisible.av-15zwnd6-60cbe9fa85957044943f4256d587f7ef{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-15zwnd6-60cbe9fa85957044943f4256d587f7ef hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo0699vf-65327e8302f59e935dc469fcf27c508b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>The objective dictates the choice of promotional products<\/u><\/strong><\/h5>\n<p><strong>Awareness<\/strong>: simple, visible, low-cost products: pens, t-shirts, tote bags.<\/p>\n<p><strong>Lead generation<\/strong>: useful products &#8211; diaries, accessories, gadgets.<\/p>\n<p><strong>Retention<\/strong>: premium products, gift sets, experience.<\/p>\n<p><strong>Employees<\/strong>: daily useful products, kits, textiles.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo078fp3-f0881c49a734e1cde7b17c13af3f54b0\">\n#top .avia-gallery.av-mo078fp3-f0881c49a734e1cde7b17c13af3f54b0 .avia-gallery-thumb a{\nwidth:16.6667%;\n}\n<\/style>\n<div  class='avia-gallery av-mo078fp3-f0881c49a734e1cde7b17c13af3f54b0 avia_animate_when_visible  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.lexonn.ro\/en\/how-to-choose-promotional-items\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6.jpg\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6.jpg 700w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6-180x180.jpg 180w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/mo2565-04-picture6-495x400.jpg' class='first_thumb lightbox ' data-onclick='1' 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https:\/\/www.lexonn.ro\/wp-content\/uploads\/p439.14__p439.1433__1021-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets.png\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets.png 573w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets-246x300.png 246w\" data-sizes=\"(max-width: 573px) 100vw, 573px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets-495x400.png' class='lightbox ' data-onclick='5' title='Screenshot 2026-04-08 at 16-34-05 MO2314-06 - Smart bottles &amp; sets'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23073 avia-img-lazy-loading-not-23073\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets-495x400.png\" width=\"495\" height=\"400\"  title='Screenshot 2026-04-08 at 16-34-05 MO2314-06 - Smart bottles &amp; sets' alt='' \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-23073 avia-img-lazy-loading-23073\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-34-05-MO2314-06-Smart-bottles-sets-495x400.png\" title='Screenshot 2026-04-08 at 16-34-05 MO2314-06 - Smart bottles &amp; sets' alt='' \/><\/div><\/a><a href=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets.png\" data-srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets.png 608w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets-261x300.png 261w\" data-sizes=\"(max-width: 608px) 100vw, 608px\" data-rel='gallery-1' data-prev-img='https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets-495x400.png' class='lightbox ' data-onclick='6' title='Screenshot 2026-04-08 at 16-35-39 MO2634-03 - Gift writing sets'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-23076 avia-img-lazy-loading-not-23076\"   src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets-495x400.png\" width=\"495\" height=\"400\"  title='Screenshot 2026-04-08 at 16-35-39 MO2634-03 - Gift writing sets' alt='' \/><div class='big-prev-fake'><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-23076 avia-img-lazy-loading-23076\"  width=\"495\" height=\"400\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/Screenshot-2026-04-08-at-16-35-39-MO2634-03-Gift-writing-sets-495x400.png\" title='Screenshot 2026-04-08 at 16-35-39 MO2634-03 - Gift writing sets' alt='' \/><\/div><\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wvfsx6-a9bd17cc3c744b289b0c24dcab857042\">\n#top .hr.hr-invisible.av-wvfsx6-a9bd17cc3c744b289b0c24dcab857042{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wvfsx6-a9bd17cc3c744b289b0c24dcab857042 hr-invisible  avia-builder-el-10  el_after_av_gallery  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06bcz4-b04805b92873ae4c593400668af0e90b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>The target audience changes everything<\/u><\/strong><\/h5>\n<p>A product must be chosen according to:<\/p>\n<p>&#8211; B2B vs B2C<\/p>\n<p>&#8211; industry<\/p>\n<p>&#8211; relationship with the brand<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2digea2-2c3185fc563918c818e876db5512c4ed\">\n#top .hr.hr-invisible.av-2digea2-2c3185fc563918c818e876db5512c4ed{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2digea2-2c3185fc563918c818e876db5512c4ed hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06chgq-7c2ff3676c89c7f47fadde3b9aa30378 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>Budget: How to Think Correctly?<\/u><\/strong><\/h5>\n<p>You don&#8217;t choose the product and then see the budget.<\/p>\n<p>You define the budget and choose the right product, making sure you have the highest ROI possible.<\/p>\n<p>You can read more about how to organize your promotional items budget here: [link]<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27l2n2i-ab1bac53b023732a71698fa044fcd90b\">\n#top .hr.hr-invisible.av-27l2n2i-ab1bac53b023732a71698fa044fcd90b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-27l2n2i-ab1bac53b023732a71698fa044fcd90b hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06da83-3e62087d967bc9ce47da8813a18736b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>Distribution context<\/u><\/strong><\/h5>\n<p>Where the products arrive:<\/p>\n<p>&#8211; fair<\/p>\n<p>&#8211; courier<\/p>\n<p>&#8211; kit<\/p>\n<p>Even a trivial delivery influences the proposals. If you have to send to multiple locations, it is certainly not efficient to go for a bulky or heavy, fragile product. We think it through and give you the best solutions.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q2ovre-4cc8a1546c4e38946163f8140cf2059c\">\n#top .hr.hr-invisible.av-1q2ovre-4cc8a1546c4e38946163f8140cf2059c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1q2ovre-4cc8a1546c4e38946163f8140cf2059c hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06e7tb-f11fb554805bdc6a825174cb9beb3648 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>Personalization<\/u><\/strong><\/h5>\n<p style=\"text-align: left;\">UV print, engraving, embroidery &#8211; the choice depends on the product, the brand manual, the budget and the required durability.<\/p>\n<p style=\"text-align: left;\">See here <strong><a href=\"https:\/\/www.lexonn.ro\/metode-moderne-de-personalizare-impactul-asupra-mediului\/\">personalization methods<\/a> <\/strong> and how they influence the choice of product.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mo07a25m-00ad3e98c5bfe1691f5c566d2d3627b0\">\n.avia-image-container.av-mo07a25m-00ad3e98c5bfe1691f5c566d2d3627b0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mo07a25m-00ad3e98c5bfe1691f5c566d2d3627b0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mo07a25m-00ad3e98c5bfe1691f5c566d2d3627b0 av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23080 avia-img-lazy-loading-not-23080 avia_image ' src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-300x200.jpg\" alt='' title='alimentos-fotogenicos-p12Jh8rotSw-unsplash'  height=\"200\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-300x200.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-1030x687.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-768x512.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-1536x1024.jpg 1536w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-1500x1000.jpg 1500w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-705x470.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash-999x666.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/alimentos-fotogenicos-p12Jh8rotSw-unsplash.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17r964q-48e5fd1cf0db00a4b70e06afa095e06c\">\n#top .hr.hr-invisible.av-17r964q-48e5fd1cf0db00a4b70e06afa095e06c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-17r964q-48e5fd1cf0db00a4b70e06afa095e06c hr-invisible  avia-builder-el-19  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06eue5-617ed2d7545162a842b507564e8dc3c1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><strong><u>Most common mistakes<\/u><\/strong><\/h5>\n<p>&#8211; choosing by price<\/p>\n<p>&#8211; ignoring the audience<\/p>\n<p>&#8211; copying the competition<\/p>\n<p>&#8211; choosing useless or extremely poor quality products<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ovxkwa-ca07e08cf6dd320e824b5578a9aa032b\">\n#top .hr.hr-invisible.av-ovxkwa-ca07e08cf6dd320e824b5578a9aa032b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ovxkwa-ca07e08cf6dd320e824b5578a9aa032b hr-invisible  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mo06hbcu-e469c14e71917ea015ce3d0585987ada '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong><u>How do we make the selection?<\/u><\/strong><\/h4>\n<p>We start with the objective.<\/p>\n<p>We filter by budget.<\/p>\n<p style=\"text-align: left;\">We propose 2-3 relevant options. We don&#8217;t send a simple product list, we send details, visuals, deadlines, costs and limitations. We choose whatever brings you maximum value per leu spent, and where it is relevant and we have your data, we also include a personalization visual so that you can choose as informed as possible.<\/p>\n<p><strong>Quick checklist<\/strong><\/p>\n<ol>\n<li>What is the objective?<\/li>\n<li>Who receives the product?<\/li>\n<li>What is the budget?<\/li>\n<li>How is it distributed?<\/li>\n<li>What do you want to convey?<\/li>\n<\/ol>\n<p><strong>Don&#8217;t start with the product. Start with your objective, audience and budget.<\/strong><\/p>\n<p style=\"text-align: left;\">Send us your objective, budget and quantity, and we will propose options within 24 hours.<\/p>\n<p>office@lexonn.ro<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":23070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[],"class_list":["post-23113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose promotional items | Lexonn<\/title>\n<meta name=\"description\" content=\"Learn how to choose the right promotional items based on your objective, budget, and audience. 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