{"id":7469,"date":"2016-03-28T15:55:11","date_gmt":"2016-03-28T12:55:11","guid":{"rendered":"https:\/\/www.lexonn.ro\/go-green-with-promotional-products-2\/"},"modified":"2024-11-08T10:40:18","modified_gmt":"2024-11-08T07:40:18","slug":"go-green-with-promotional-products-2","status":"publish","type":"post","link":"https:\/\/www.lexonn.ro\/en\/go-green-with-promotional-products-2\/","title":{"rendered":"Go green with promotional products [2]"},"content":{"rendered":"<p><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7469 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/eco-pencil-case\/'><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"165\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/eco-pencil-case-250x250.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-7476\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7476'>\n\t\t\t\tEco pencil case &#8211; bamboo, paper, wood\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/cube-eco-pen-holder-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"165\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/eco-pen-1.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-7478\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/eco-pen-1.jpg 395w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/eco-pen-1-300x125.jpg 300w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7478'>\n\t\t\t\tCube eco pen holder &#8211; cardboard, recycled PET stickers\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/cube-eco-pen-holder\/'><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"165\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/ecopen-2.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-7480\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7480'>\n\t\t\t\tCube eco pen holder &#8211; cardboard, recycled PET stickers\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_end\">\ufeff<\/span><\/p>\n<p>Sustainability means more than being \u201cenvironmentally friendly\u201d. Beyond recycling, being sustainable implies a full-aspects approach and <em><a href=\"http:\/\/www.thetimes.co.uk\/tto\/public\/greengrowth\/article3227202.ece\">a long-term strategy<\/a><\/em>. Richard Branson [Virgin.com], a powerful business and life influence, <a href=\"https:\/\/www.virgin.com\/richard-branson\/creating-sustainable-business\"><em>knows what it means to develop a sustainable business.<\/em><\/a><\/p>\n<div id=\"attachment_7470\" style=\"width: 458px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7470\" class=\" wp-image-1771\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle.jpg\" alt=\"Richard Branson - sursa foto: virgin.com\" width=\"448\" height=\"286\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle.jpg 1333w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-300x192.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-768x491.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-1030x658.jpg 1030w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-705x451.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-999x639.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/richard_branson_virgin_pure_water_bottle-450x288.jpg 450w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><p id=\"caption-attachment-7470\" class=\"wp-caption-text\">Richard Branson &#8211; photo: virgin.com<\/p><\/div>\n<p>In our <em><a href=\"https:\/\/www.lexonn.ro\/go-green-cu-produse-promotionale\/\">previous article<\/a><\/em>, we emphasised the economic and social benefits that companies can gain when business strategies and politics are built around sustainability. First, we have benefits within the company:<\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"\">Reduced<\/span> <span class=\"\">energy and <\/span><span class=\"\">logistics<\/span> costs<\/span><\/li>\n<li>The innovational dynamics by leveraging the employees creativity potential<\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"\">Pleasant working environment<\/span>, <span class=\"\">reduced stress<\/span>, increased <span class=\"\">employees satisfaction,<\/span> therefore, their productivity<\/span><\/li>\n<\/ul>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-7469 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/vegetal-pen-2-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"300\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/vegetal-1-211x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-7482\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/vegetal-1-211x300.jpg 211w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/vegetal-1.jpg 300w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-7482'>\n\t\t\t\tVegetal Pen &#8211; biodegradable organic polymer\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/bamboo-umbrella\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-7484\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-300x300.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-120x120.jpg 120w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-450x450.jpg 450w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L-80x80.jpg 80w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/bamboo-regular-umbrella-\u00d6kobrella-beige-3299_art_46_detail_860_L.jpg 513w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-7484'>\n\t\t\t\tUmbrella bamboo \/ Umbrella made of bamboo from sustainable forestry\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-7469 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/solar-recycler-toy-cds\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-7486\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-120x120.jpg 120w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-2-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-7486'>\n\t\t\t\tSolar Recycler Toy &#8211; solar energy and 100% recyclable plastic\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/solar-recycler-toy-pet\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-7488\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-120x120.jpg 120w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-450x450.jpg 450w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-1-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-7488'>\n\t\t\t\tSolar Recycler Toy &#8211; solar energy and 100% recyclable plastic\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.lexonn.ro\/en\/solar-recycler-toy-beer-cans\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-3-7490\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-150x150.jpg 150w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-36x36.jpg 36w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-180x180.jpg 180w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-120x120.jpg 120w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-450x450.jpg 450w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/toy-recycl-3-80x80.jpg 80w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-7490'>\n\t\t\t\tSolar Recycler Toy &#8211; solar energy and 100% recyclable plastic\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Second, it`s about the way the company and its brands are perceived externally:<\/p>\n<ul>\n<li>Positive image &#8211; fairness and concern about environmental and social issues<\/li>\n<li>Statement of principle &#8211; the company`s environmental footprint<\/li>\n<li>New market segments, new categories of customers<\/li>\n<li>Highly competitive against companies with similar products \/ services<\/li>\n<li>Partnerships with suppliers &#8211; sustaining local businesses<\/li>\n<li>Close relationship with customers, gaining their trust<\/li>\n<li>Attractiveness to potential investors<\/li>\n<\/ul>\n<div id=\"attachment_9504\" style=\"width: 649px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9504\" class=\"size-full wp-image-9503\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/utensilo-1.jpg\" alt=\"UTENSILO Gardening Set\" width=\"639\" height=\"152\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/utensilo-1.jpg 639w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/utensilo-1-300x71.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/utensilo-1-450x107.jpg 450w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><p id=\"caption-attachment-9504\" class=\"wp-caption-text\">UTENSILO Gardening Set<\/p><\/div>\n<p>Naturally, promotional products encapsulate the companies ideas, principles, ways of doing business. They represent us in front of our employees, business partners and clients.<\/p>\n<p>The sustainable promotional products are a bold statement of the brand`s strategy and an encouragement from your company to change the attitude towards the environment, from a personal to a business level.<\/p>\n<div id=\"attachment_9506\" style=\"width: 1009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9506\" class=\"size-full wp-image-9505\" src=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1.jpg\" alt=\"Recycled PET umbrella\" width=\"999\" height=\"569\" srcset=\"https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1.jpg 999w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1-300x171.jpg 300w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1-768x437.jpg 768w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1-705x402.jpg 705w, https:\/\/www.lexonn.ro\/wp-content\/uploads\/umbrelaplasticreciclat-999x569-1-450x256.jpg 450w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><p id=\"caption-attachment-9506\" class=\"wp-caption-text\">Recycled PET umbrella<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff\ufeff Sustainability means more than being \u201cenvironmentally friendly\u201d. Beyond recycling, being sustainable implies a full-aspects approach and a long-term strategy. Richard Branson [Virgin.com], a powerful business and life influence, knows what it means to develop a sustainable business. In our previous article, we emphasised the economic and social benefits that companies can gain when business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[214,248,249,250,251,220,182,183,252],"class_list":["post-7469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-brand-en","tag-csr-en","tag-eco-en","tag-go-green-en","tag-mediu-en","tag-promotional-fun","tag-promotional-objects","tag-strategy","tag-sustainability-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go green with promotional products [2] | Lexonn<\/title>\n<meta name=\"description\" content=\"Sustainability means more than &quot;being friendly with the environment&quot;. 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