noutati 2025 din industria produselor promotionale
photo credit: PSI

2025: News and trends in the promotional products industry

The new year has started, and we already have some news from the promotional products industry. A trend analysis is also featured in this new blog post.

The dynamic environment in which the entire society (domestic and international) operates directly and strongly influences this industry.

In order to best satisfy the demands of our customers, let’s take a look at the trends in the corporate gift market. The industry fair held recently in Düsseldorf, organized by PSI (Promotional Product Service Institute), also helped us in this analysis.

1. Textiles, the leader of the promotional products industry in 2025

A recent PPAI (Promotional Products Association International) study shows that TEXTILES represent 35% of the global promotional products market. This percentage confirms not only their popularity, but also their ability to remain relevant in an ever-changing marketing landscape.

Here’s why textiles continue to dominate the industry and how they can be used strategically:

A support for storytelling
Textiles are versatile and functional. They allow brands to communicate relevant messages through attractive designs. A personalized t-shirt, hoodie or bag are not just objects. They are an opportunity for a brand to tell its story.

In the context of employer branding, for example, a well-thought-out campaign with premium textiles can make the difference between an employee who happily wears their t-shirt to the office and one who throws it in the back of the closet. The secret lies in choosing quality materials, relevant designs, unique customizations and – of course – sustainability.

Sustainability as the standard, not the exception
Eco-friendly textile products, such as those made from organic cotton or recycled fibers, are increasingly in demand.

Companies that understand the importance of sustainability will not only gain better employee or partner loyalty, but will also strengthen their reputation as responsible brands. In addition, sustainable materials are no longer just a premium option – they are becoming increasingly accessible, an excellent opportunity for companies that want to have a positive impact without exceeding budgets.

Diversification: Beyond T-shirts and hoodies
Even if personalized T-shirts are still at the top of the preferences, continuing the trend from 2024, we will see a significant increase in the popularity of other textile products in 2025.

Blankets, aprons, personalized towels or sports-tech equipment are increasingly appreciated alternatives. They offer clear utility and create an authentic connection between the user and the brand.

Hot & trendy

SHACKET = when the shirt takes the place of a jacket (from shirt + jacket). The material of the shirt is dense enough for it to pass as an extra-layer piece of clothing.
A brand that customizes trendy clothing pieces will definitely be memorable.

2. The Retro Trend in corporate gift demand and production

RETRO is no longer just a nostalgic trend, but a marketing strategy that brings a fresh air to promotional products.

In 2025, this style continues to inspire, offering brands the opportunity to connect emotionally with their audience. Retro evokes the idea of ​​a “time of all possibilities”, a period marked by optimism, freedom and creativity.

Here’s how this trend works so well:

Bic classic

Nostalgia creates strong emotional connections

Products inspired by the 80s or 90s evoke pleasant memories and feelings of comfort, connecting brands with the values ​​of the past.

Retro conveys a sense of freedom and youth

Vintage designs are reminiscent of carefree moments and spontaneous adventures. This feeling of freedom and authenticity is increasingly attractive in the digital age.

Simple but memorable designs

Products with retro fonts, pastel colors or vintage graphics stand out for their simplicity, while remaining attractive and current.

Retro, but with modern functionality

Reinvented retro objects, such as thermoses and cooler bags inspired by the style of the 70s, pens with classic designs or vintage messenger bags combine nostalgic aesthetics with today’s functionality.

3. Athleisure workwear: the mix of comfort, functionality and style in promotional products

 

ATHLEISURE redefines promotional textiles, combining the comfort of sportswear with functionality and casual elegance, ideal for the office.

In 2025, this trend is gaining popularity, responding to the need for versatility of the modern employee, from activewear to leisurewear.

Premium sweatshirts, tailored sports pants and T-shirts made of performance materials are not only comfortable, but also offer functionality through practical designs and breathable materials. By choosing such products, brands communicate innovation and care for their teams.

Hot & trendy

WAIST/BELT/SLING BAG = a bag transferred from the vintage trend, with improved design and functionality.
The perfect gift for urban, festival or travel projects.

4. Lifestyle meets nature: nature connecting brands

 

In 2025, promotional products inspired by nature and sustainable lifestyles will become a bridge between functionality, aesthetics and environmental responsibility. Brands that integrate this concept into their strategy can strengthen their market position and gain customer loyalty. Here are some key directions:

Natural and environmentally friendly materials

Products made of wood, bamboo, cork or organic cotton reflect a commitment to sustainability.

Nature-inspired aesthetics

Earthly colors, natural textures and minimalist designs create products that bring calm and balance to everyday life. You can also integrate the Pantone color of the year 2025 – Mocha Mousse into your corporate gift portfolio.

Multifunctional outdoor products

Backpacks, reusable bottles or picnic mats with a personalized logo are perfect for an active outdoor lifestyle.

Promoting wellness

Kits with natural products, such as soy wax candles, essential oils or yoga items, support a healthy and balanced lifestyle.

Zero waste accessories

Reusable cutlery, stainless steel straws or biodegradable bags emphasize waste reduction.

Sustainable packaging

Products packaged in recycled cardboard or cotton bags draw attention to environmental concern from the very first impression.

5. DARE TO BE DIFFERENT

 

With so many new products and emerging or ongoing trends, it seems more difficult to stand out by promoting your brand with personalized promotional products. Don’t settle for the beaten path, dare to do something different.

LEXONN CONSULTANT’S ADVICE:

Personalize promotional products that create experiences

Incorporate promotional products that come with a brand experience into your marketing strategy. For example, a coffee set that includes a sample of artisanal coffee (or that of the brand, if you’re in the field) and a QR code to an online workshop on how to make the best coffee at home. Or work-from-home kits delivered to the homes of colleagues who haven’t returned to the office.

Products that support local communities

Another niche area would be collaborating with local artisans or small companies to create unique products. An example: a diary with traditional stitched motifs. Also try to combine uniqueness and sustainability (the diary can have recycled leather covers).

Promotional products for social connectivity

You can find (or ask a consultant to help you with this) products that facilitate connections between teams or communities. Combat the isolation specific to the digital age and build interpersonal relationships around your brand. An idea: Gardening Starter Kit – with which you can promote the company’s CSR activities related to tree planting in a certain area.

“Smart merch” – products that talk

Here we recall products with AWARE tracker and QR codes on the label to verify the veracity of the recycled content. Scanning the code contributes to transparency (eliminating greenwashing) and emotional engagement.

IDEAS RECAP:

In 2025, sustainability, creativity and customization are the decisive factors in gaining the attention and loyalty of the public.

Textiles are still a strategic choice for brands. Retro is more than a visual trend, the emotional experience remains relevant and useful. Promotional products that embrace the philosophy of connection with nature are tools through which brands can communicate strong values: their care for the environment and for people.

Contact us and we will choose together the right ways to communicate your brand with the help of promotional products.