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set produse promotionale marketing BTL

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Brief for promotional items 2026: updated guide + template

15 April 2026

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/p439.14__p439.1433__1021-495x400.jpg" class="wp-image-23070 avia-img-lazy-loading-not-23070 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/p439.14__p439.1433__1021-495x400.jpg 495w, https://www.lexonn.ro/wp-content/uploads/p439.14__p439.1433__1021-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" />

How to choose promotional items

26 March 2026

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/empl-br-495x400.png" class="wp-image-22717 avia-img-lazy-loading-not-22717 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/empl-br-495x400.png 495w, https://www.lexonn.ro/wp-content/uploads/empl-br-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" />

7 common mistakes in Employer Branding – how to fix them effectively

10 March 2026

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/Screenshot-2026-03-04-at-15-34-48-Decoration-Laser-Engraving-XD-Connects-495x400.png" class="wp-image-22683 avia-img-lazy-loading-not-22683 attachment-portfolio size-portfolio wp-post-image" alt="" />

Modern personalization methods – environmental impact

20 February 2026

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/2202_Cloud_Pens-1-495x400.jpg" class="wp-image-22629 avia-img-lazy-loading-not-22629 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/2202_Cloud_Pens-1-495x400.jpg 495w, https://www.lexonn.ro/wp-content/uploads/2202_Cloud_Pens-1-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" />

Dictionary: Phygital – offline experiences continued online

5 February 2026

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Light and durable: the new Prodir MS8 metal pen

26 January 2026

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/p309.08__p309.0800__1013-495x400.jpg" class="wp-image-22451 avia-img-lazy-loading-not-22451 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/p309.08__p309.0800__1013-495x400.jpg 495w, https://www.lexonn.ro/wp-content/uploads/p309.08__p309.0800__1013-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" />

Visual branding on promotional items: what you need to know

16 January 2026

Pantone Color of the Year 2026 Cloud Dancer

<img decoding="async" fetchpriority="high" width="495" height="395" src="https://www.lexonn.ro/wp-content/uploads/PTN_COY26_SecondaryImage_Leap_820x360-495x395.jpg" class="wp-image-22260 avia-img-lazy-loading-not-22260 attachment-portfolio size-portfolio wp-post-image" alt="Pantone Color of the Year 2026 Cloud Dancer" />

Pantone Color of the Year 2026: Cloud Dancer

19 December 2025

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5 effective loyalty strategies with promotional products

25 November 2025

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/cx1557-05-print-495x400.jpg" class="wp-image-22116 avia-img-lazy-loading-not-22116 attachment-portfolio size-portfolio wp-post-image" alt="" />

Promotional products for the cold season: how to choose useful and memorable gifts

23 October 2025

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/523172m-495x400.png" class="wp-image-21965 avia-img-lazy-loading-not-21965 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/523172m-495x400.png 495w, https://www.lexonn.ro/wp-content/uploads/523172m-845x684.png 845w" sizes="(max-width: 495px) 100vw, 495px" />

Sustainable marketing guide with ESG promotional products

12 September 2025

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/p301.34__p301.341__1010-495x400.jpg" class="wp-image-21840 avia-img-lazy-loading-not-21840 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/p301.34__p301.341__1010-495x400.jpg 495w, https://www.lexonn.ro/wp-content/uploads/p301.34__p301.341__1010-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" />

Waterproof promotional items – real protection or not?

14 August 2025

ambalaje sustenabile Avira

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/Screenshot-2025-11-21-at-13-04-56-Brands-Avira-XD-Connects-495x400.png" class="wp-image-22160 avia-img-lazy-loading-not-22160 attachment-portfolio size-portfolio wp-post-image" alt="ambalaje sustenabile Avira" />

Sustainable packaging in the promotional products industry: why it matters as much as the product

7 August 2025

cadouri personalizate pentru campanii de vara

<img decoding="async" fetchpriority="high" width="495" height="300" src="https://www.lexonn.ro/wp-content/uploads/unnamed-4-495x300.jpg" class="wp-image-21655 avia-img-lazy-loading-not-21655 attachment-portfolio size-portfolio wp-post-image" alt="cadouri personalizate pentru campanii de vara" />

10 personalized gift ideas for summer campaigns

20 July 2025

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Practical and perfect for summer: personalized beach towel

10 July 2025

<img decoding="async" fetchpriority="high" width="495" height="400" src="https://www.lexonn.ro/wp-content/uploads/1750257329914-495x400.jpg" class="wp-image-21505 avia-img-lazy-loading-not-21505 attachment-portfolio size-portfolio wp-post-image" alt="" srcset="https://www.lexonn.ro/wp-content/uploads/1750257329914-495x400.jpg 495w, https://www.lexonn.ro/wp-content/uploads/1750257329914-845x684.jpg 845w" sizes="(max-width: 495px) 100vw, 495px" />

Objects that speak: promotional products in B2B communication

20 June 2025