Giveaways
Low budget promotional products
The term of giveaways has entered the marketing and sales terminology only recently. It defines those customized promotional products of low financial value. This term was maintained easily by its users because of the success in drawing attention to new clients.
In the USA ’70s, big companies realised the importance and benefits of giving small customized products in their marketing campaigns. The promotional products market expanded, turning out to be a very efficient way for promotion for any company’s industry and brand.