CORPORATE GIFTS – MARKETING INSTRUMENT
We have to look at corporate gifts as an essential component in the marketing mix. This kind of gift can stretch over an extensive set of products, from a desk set to a holiday to an exotic destination.
However, unlike giveaways, which are low-cost items in large numbers and are mainly intended for brand promotion, corporate gifts are of medium value to luxury, they are offered in small quantities and are meant to show the appreciation of the brand to existing clients and collaborators.
Differentiating the corporate gifts of giveaways is not just the perceived value and quantity. When we offer corporate gifts, the way of presentation and the added notoriety of linking to famous brands are just as important.
Possible intentions for offering corporate gifts: