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Corporate gifts

Corporate gifts are an excellent way to show your clients and collaborators, carefully and authentically, the appreciation for your business relationship. The term corporate gifts have entered into our marketing and sales vocabulary. This kind of gifts is represented by objects offered to fewer recipients, usually selected for the value they represent in the company’s business.

The value of these objects may be higher. They may or may not be personalized with the brand logo that offers them.

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CORPORATE GIFTS – MARKETING INSTRUMENT

We have to look at corporate gifts as an essential component in the marketing mix. This kind of gift can stretch over an extensive set of products, from a desk set to a holiday to an exotic destination.

However, unlike giveaways, which are low-cost items in large numbers and are mainly intended for brand promotion, corporate gifts are of medium value to luxury, they are offered in small quantities and are meant to show the appreciation of the brand to existing clients and collaborators.

Differentiating the corporate gifts of giveaways is not just the perceived value and quantity. When we offer corporate gifts, the way of presentation and the added notoriety of linking to famous brands are just as important.

Possible intentions for offering corporate gifts:

  • reminding a brand after sale
  • express appreciation to collaborators
  • promoting a new product/service
  • increasing customer loyalty to the brand

TO REMEMBER WHEN OFFERING CORPORATE GIFTS

Usually, those who are the beneficiaries of this kind of gift are the customers and collaborators of the brands. The evident intention is to create a state of well-being without obligations, but with the prospect of a sincere and mutually beneficial relationship.

Do we or do we not offer corporate gifts? When?

It is essential to know what your clients and collaborators desire and need, as much as possible. Gifts will not be able to replace a high-level customer service and low-quality goods and services. It is up to the brand to know its customers very well and to choose the best time for gifts.

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Corporate gifts personalized or not?

Any gift-related marketing action aims to keep the brand name/logo in the mind of the person who receives the gift. However, opinions of those working in the marketing and communication departments are divided about personalization of corporate gifts. It is frequently used to accompany gifts by a compliment card, especially those of great value and made by brands renowned for a particular product type.

CORPORATE GIFTS EXAMPLES

  • office sets ( notebook + pen / pen + USB / powerbank)
  • brand pens
  • floral arrangements
  • objects and accessories created by luxury brands: scarves, ties, wallets,
  • watches, travel kits
  • high-end clothing
  • travel bags, trolleys – possibly manufactured by well-known brands
  • various kitchen appliances of higher value
  • various tools made by famous brands
  • objects related to technology – usually high value
  • large and extra large capacity batteries
  • various objects containing special materials: leather, Swarovski crystals,
  • gold / silver / platinum coating
  • vouchers for shopping in stores of famous brands
  • certain foods and beverages in the luxury category: sweets, drinks, etc

WHAT CORPORATE GIFTS WE DO NOT RECOMMEND

By definition, corporate gifts are gifts that do not involve a personal relationship between the one who offers and the one who receive. That’s why a tacitly accepted rule says perfumes, lingerie or jewelry cannot be on the list of such gifts.

But we can create a relationship between brand and customers through small, surprising elements:

  • a thank you card, maybe handwritten
  • personalizing the gift with the name or monogram of the person about to receive it
  • choosing a gift of particular significance for a certain category of clients
  • a stylish, modern, special packaging

The list of corporate gifts is open. It is important to choose the most appropriate option depending on the moment, the recipients and, of course, the available budget.

To be able to decide on the proper products for your corporate gift campaign, take advantage of Lexonn’s free advice to all customers who use our services.

DO YOU NEED CORPORATE GIFTS FOR YOUR BUSINESS?
ASK FOR A QUOTE AND WE’LL HELP YOU OUT WITH PRICES AND INFORMATION FOR THE MOST SUITABLE SOLUTION.