Companies incorporate more and more often personalized promotional products in their marketing campaigns. This is due to the necessity to generate and develop a brand attachment. Personalization of objects, whether they are promotional items, or that they are famous brands products, is accomplished using customization techniques specific to component materials.
Promotional items are – by definition – personalized products with a logo or a brand message. This means using a specific customization technique to print a logo on the chosen item.
The purpose of personalizing the offered promotional items is to generate a positive emotion and to associate the brand with pleasant moments and special events.
The personalization of the products is an essential stage in the development of a project completed with our company. After selecting the products, we provide a digital simulation of the product along with the desired customization layout. Once the final design is approved, the products are ready to be customized with the logo or the desired brand message for the campaign.
You will choose the most appropriate customization techniques depending on the materials and components of the selected promotional products. We must also keep in mind the concordance between the type of the selected personalization and the campaign, the recipient of the objects and the message sent.
Embroidery is an embossed stitch made on a piece of fabric in various designs. In terms of textiles, embroidery is an elegant way of personalizing, with embroidery machines programmed to replicate the desired pattern. The advantages of choosing embroidery are the durability and unique visual effect of the transposed model.
Customizable products: textiles (bags, caps, clothing, backpacks)
Doming is a customization method consisting of printing a sticker using screen printing or digital printing and covering it with a lens-shaped resin coating. It is a particular technique, generally applicable on smaller and well-defined surfaces (round or square) with an interesting magnifying effect.
Embossing and debossing are the two most common printing techniques used to customize notebook and notebook covers. The method consists of embossing a logo or text. By embossing, the entire cover is pressed, less the logo, the logo remaining elevated (3D). An example of embossing is on credit cards. When debossing, the logo is the pressed one.
Laser engraving is a popular customization technique of engraving a logo, image or text with a laser beam. The nature of the material gives the result. Either the engraving will be identical to the rest of the object, with only a 3D effect, or the exterior layer will be removed, revealing the inner material with a 3D effect in the color of the said material.
Customizable materials: metal, lacquered/painted metal, leather, wood, glass.
Digital printing is a modern method of printing a digital image transposed on almost any type of surface. Unlike other customization techniques, the paint does not penetrate the material, only forms a thin layer on its surface. The coating is then dried by heating (digital printing) or under the action of UV lamps (digital print UV – extremely fast).
It’s a customization method that does not use the Pantone color code, just the CMYK code. The quality is excellent, almost photographic, mainly because of the high-performance equipment.
Customizable products: textiles, plastic, wood, paper, faux leather.
Serigraphy is one of the most commonly used methods for customizing textiles. The silk screening is done on a flat textile surface, regardless of its color, without seams or protuberances, applying special paints using the molds (so-called screen printing sieves) and fixing these paints. To each color of the pattern to be printed, corresponds a separate sieve.
Customizable materials: textiles, ABS, plastic, metal, glass.
Sublimation is the personalization method by which you can print the desired design with the help of a special sublimation paper. The paper touches the surface of the object and, following the action of a high-pressure press, the design is printed. Printing is done by passing the color pigment on the sublimation sheet onto the custom object. It is a method that guarantees high print longevity.
It is used only for synthetic textile or mixed composition and for other plastic products or white ceramics. Different types of white materials can be printed, provided they have been pre-treated for sublimation.
This method is one of the most used customization techniques, allowing the printing of a wide variety of materials. The method consists in transferring paint/ink from a silicon pad to an object using a specific machine. In this process, we use a mold that contains the transposable image. The silicon pad takes the ink from the mold and presses it onto the object.
Customizable products: almost any object made of plastic, glass, metal, porcelain, with flat surfaces or curves and unusual shapes.
Thermal transfer is the process of application of transfer films on the textile surface using thermal presses. It is a beneficial method for complex, colorful and highly detailed models. The transfer sheet (or transfer paper) is a special paper that can also have some specific features: softness, volume (3D), sparkles.
Customizable products: textiles, leather, plastic
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