Regardless of the size of the company, a budget for promotional items is essential in the marketing strategy, strengthening the presence of the brand and creating a lasting connection with the public.
THE ROLE OF THE BUDGET OF PROMOTIONAL OBJECTS
The budget for promotional items has an important role in strengthening the brand, regardless of the size of the company. This budget can be distributed between the Employer Branding, HR, Marketing or PR departments, depending on the established objectives.
For example, actions for customer loyalty are different from those for internal branding and involve the allocation of resources to the target audience.
SETTING AND ALLOCATING THE BUDGET FOR MAXIMUM EFFICIENCY
Before setting the budget, clearly define the purpose of the promotional campaign. Do you want to attract new customers, improve the image of the brand or retain the loyalty of the current audience? Defining the objectives contributes to the correct setting of the budget in order to allocate resources where it matters the most.
A budget for promotional items should be allocated strategically, depending on the target audience and objectives. For example, targeted marketing actions generate better results than broad distribution.
It is therefore preferable to invest more in quality objects, adapted to the context in which they will be used.
BUDGET FOR PROMOTIONAL OBJECTS: PLANNED VS UNEXPECTED
The budget for promotional items must include both products intended for planned events, as well as a stock of products for unforeseen situations.
The objects in stock offer flexibility in unexpected situations. The specially budgeted ones positively mark the presence of the brand at various marketing events, conferences, sports events, etc.
The budget should also cover both the purchase of the products and their distribution. Whether it is done at events or individually by courier, distribution costs must be included in the strategy for the return on investment.
QUALITY AND SUSTAINABILITY
Choosing between quality and quantity is important: quality products have a positive impact on durability. In addition, the orientation towards sustainable products is increasingly present, although they seem intended for a more generous budget.
However, the prices of eco-friendly products are more and more close to those of products from promotional collections. Sustainability is becoming an affordable option for brands.
The efficient allocation of the budget for promotional products not only optimizes the investment, but also amplifies the impact on the audience.
Our team offers consultancy for well-structured campaigns, adapted to your needs and budget. For a budget strategy for promotional items, customized for maximum results, we are waiting for more details about your brand projects at office@lexonn.ro.
For further support, you can use the details on the Complex Project page to identify all your needs.