WHAT IS THE BRAND IMAGE YOU WANT TO COMMUNICATE?
This can be the first selection criteria to consider because this will reflect on your company, even it seems negligible. If your brand is promoting sustainability, you may want to choose pens made out of recycled materials or biodegradable.
If you want want to create a strong bond between your company and your clients, you can decide on multisensory marketing elements, by integrating 3D designs. You can offer a 100% custom pen, in order to confer uniqueness to your relationship with the employers or customers.
No matter what you choose, make sure that it fully represents your brand. On our blog, you can read more about traditional promotional objects and multisensory marketing.