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Branded pens

When talking with people from PR or marketing departments about promotional objects, the first product that comes to mind is the branded pen. It’s something natural, as a branded pen meets all the criteria of a traditional promotional product. It’s small, it`s affordable for any budget and it can easily promote your brand in a simple and efficient way.

Studies that have analyzed the promotional products industry have determined that branded pens are one of the most popular choices. Pens take the stage together with notebooks, T-shirts, bags, caps, mugs and of course, anything related to technology.

DO YOU NEED BRANDED PENS FOR YOUR BUSINESS?
ASK FOR A QUOTE AND WE’LL HELP YOU OUT WITH PRICES AND INFORMATION FOR THE MOST SUITABLE SOLUTION.

HOW CAN WE PROMOTE A BRAND USING BRANDED PENS?

The advantage of branded pens is that they can be offered by any company, regardless of their size or industry. Neither the logo design nor its complexity raises any issues.

Personalized pens manufacturers have adapted to the most sophisticated requests for printing. One can find anything from simple plastic or metal pens, customized only on the body, to designs allowing all-round customization.

THE MOST SUITABLE BRANDED PENS FOR YOUR COMPANY

Even if it looks easy, it’s important to choose the right type of pen for your brand. Some criteria that you need to consider are:

WHAT IS YOUR BUDGET?

You can find pens for all budgets: low, medium and premium budgets. The industry of promotional products made its goal of providing high-quality items. A low budget pen can represent your brand successfully without breaking the bank. If you are looking for a premium quality product, there are various models and materials you can choose from.

HOW DO YOU WISH TO PERSONLIZE YOUR PROMOTIONAL PEN?

The complexity of the logo you want to print on the pen will influence the way the pen is customized. You need to consider its size and colors. If you wish to add a message or personalize the entire pen, the suggestions of a consultant will be helpful. Check below the types of customization you can choose from.

TO WHOM YOU CAN GIVE PERSONALIZED PENS TO?

Practically, to everyone. Even in this digital era, writing tools are still of interest and utilized. A pen can be used for taking notes, writing shopping lists or at school.

We can find pen users in all socio-demographic categories. You may determine what are your clients’ profiles and what are the defining features of the promoted brand. It will be easier to chose from a large number of models of branded pens on the market.

WHAT IS THE BRAND IMAGE YOU WANT TO COMMUNICATE?

This can be the first selection criteria to consider because this will reflect on your company, even it seems negligible. If your brand is promoting sustainability, you may want to choose pens made out of recycled materials or biodegradable.

If you want want to create a strong bond between your company and your clients, you can decide on multisensory marketing elements, by integrating 3D designs. You can offer a 100% custom pen, in order to confer uniqueness to your relationship with the employers or customers.

No matter what you choose, make sure that it fully represents your brand. On our blog, you can read more about traditional promotional objects and multisensory marketing.

BRANDED PENS – CUSTOMIZATION TYPES

The type of customization needs to be choosed based on the pen’s material, it’s design and the available budget. Here is a list of the most used customization types:

Pad printing: printing a logo with paint. It can be used on most models no matter the material, wider used on plastic pens rather than on metal ones. It can be used with one or more colors, even for a small quantity of pens.

Serigraphy: a method used to print logos with multiple colors, in high quantity series. Imprinting is done using a serigraphy sieve. All-round serigraphy is an option to print Pantone colors on the entire surface of the pen, creating an outstanding design.

Digital printing and UV Digital Printing: a modern method of printing which use computer software and dries naturally or faster under UV lights. It’s a really useful method when printing logos with many colors, gradients or large areas.

Laser engraving: Used for branding metal pens. It’s a method that will portray every detail of a logo by cutting out a thin layer out of the surface of the pen. The engraving space can be filled in with a color, or it can keep its metallic aspect.

DO YOU NEED BRANDED PENS FOR YOUR BUSINESS?
ASK FOR A QUOTE AND WE’LL HELP YOU OUT WITH PRICES AND INFORMATION FOR THE MOST SUITABLE SOLUTION.