Pantone colors of 2021: Ultimate Gray and Illuminating Yellow
Pantone colors of the year 2021 are PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Grey. This is a combination of a cheerful and bright yellow and an emblematic gray for solid and reliable elements that provide a solid base.
The union of the Gray Ultimate color with a vibrant Illuminating yellow expresses a message of positivity supported by strength. Practical and solid, but at the same time warm and optimistic, this is a combination of colors that gives us resistance and hope. We must feel encouraged and uplifted; this is essential for the human spirit.
– LEATRICE EISEMAN, EXECUTIVE DIRECTOR OF PANTONE COLOR INSTITUTE
The influence of colors in the promotional products industry
Color plays a vital role in marketing. When designing the branding and logo of your company, the choice of colors is an element of major importance.
According to studies called Exciting Red and Competent Blue, purchase intention is greatly affected by colors due to the impact they have on the way a brand is perceived. Therefore, colors influence the way consumers view the “personality” of the company in question. And “personality” plays a central role in the creative development of the brand.
What are Pantone colors?
When people talk about Pantone colors, they usually mean the color specified in the Pantone Color Matching System (PMS).< /p>
If you see PMS 1837, you will instantly recognize the associated brand – Tiffany & Co. This color, known as Tiffany blue, is inspired by the color of a wild bird’s egg.
If your brand has a primary or standard color, such as the red used by Coca- Cola or Microsoft blue, this can be more easily reproduced on a digital press or plastic personalization . Different printing processes will have different effects on color.
The Pantone colors of 2021 can be a challenge when it comes to promotional materials. However, they can be successfully incorporated or combined in your own brand color palette.
Pantone Matching System (PMS)
The Pantone Color Matching System is the standard language for communicating colors of to the designer to the manufacturer to the retailer to the customer. The Pantone system is now widely accepted and relied upon by printers, manufacturers, retailers, artists, designers and others.
This is a standardized patented color system used in many industries, which describes colors by an assigned number (eg “PMS 12”). Invented in the early 1960s, PMS allows designers to match colors regardless of the process used to produce the color. This allows companies to assign a suitable color to their brand.
This system highlights the best representation of color intent in the graphic arts. It consists of thousands of pre-formulated colors to produce specific colors for products and models.
The mission of Lexonn is to offer corporate gifts and promotional products of high quality to each company and, since PMS colors are standardized, we can offer you a quality that meets your expectations.
Make a good impression by choosing promotional products that match your Pantone colors. Give your company a unique advantage by choosing shades that your customers will instantly associate with your business.
Contact a Lexonn consultant for the most suitable objects, on which your Pantone colors from the brand book will look as they should.
