Pantone Institute surprise us again with its choice for a pastel colour to be the Pantone Colour of the Year: Peach Fuzz 13-2023.
The colour`s name tells us a lot about what to expect, but here is the motivation behind this choice and the explanation coming directly from Laurie Pressman, Vice President, Pantone Color Institute™:
The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone. It needed to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy.
An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, calm…. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing.
The ideal is the integration with your own brand colors. You can select objects in this shade or in similar shades to convey the message of empathy, recalibration, andcalm. Use the power of colour contrast by personalizing objects with your company logo.
You can also use the Pantone Institute’s suggestions for incorporating this shade. The idea of sustainability is supported by pastel or natural shades.
Use the warm, almost tactile message, created by the new Pantone Colour of the Year to incorporate your own online and offline content.
We have suggestions for this year’s marketing plans, ready to be coordinated with your brand. Contact us soon and we will create memorable moments together!
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For inspiration, you will receive the catalog Changing the way we give – Collection 2024 – sustainable gift ideas for the year 2024.
