One of the easiest ways to advertise a brand through promotional products is custom USB sticks with your company’s logo. In this modern era, almost anyone uses a device in combination with a USB stick. The information transfer from one device to another has simplified with this product.
You can raise your brand’s awareness for your clients and everyone around them by offering them custom USB sticks with your logo.
A USB stick (or a flash drive USB) is a portable data unit with a specific memory capacity for storing information. It is widely used, replacing the CDs.
The first USB stick was sold in 2000 by a company in Singapore. During that same year, IBM also started selling the product in the United States of America. The first USB sticks had a memory of 8 Mb, similar to a large today file.
There are multiple occasions for using a USB stick as giveaway. They are part of the giveaways category, mostly those with a smaller memory (with more competitive prices), so they can be offered to anyone:
The most significant feature of a USB stick is its memory. This specifies the size of data storage. Today, USB flash drives can usually store from 2GB of memory to 128GB. The data storage can have capacities from 2GB to 4GB, 8 GB and so on, up to 128 GB.
Another attribute is data transfer speeds. The two main types are USB 2.0 and USB 3.0. USB 2.0 has a transfer speed up to 480 Mb/sec and 3.0 has a transfer speed up to 4.8 Gb/ sec (10 times faster). Yet, we should keep in mind that the transfer speed also depends on the quality of the cables (if used) and the device the USB is plugged in.
Multifunctionality – a really important aspect of USB sticks that will be customized with your brand’s logo. A multifunctional product is one that answers multiple needs.
In the case of a USB stick, we can choose from:
The material from which a USB flash drive is created is important for the visual impact and for choosing the proper customization methods. Usually, they are created from ABS or metal, yet, in the last few years, the market has provided USB sticks made of unusual materials: cork, wood, concrete. A USB stick will work in the same way, no matter it’s outer material.
Another important feature is the design. When you need to choose between multiple USB sticks with the same memory, an important decision maker is the design of the product. The trend now is to create USB sticks with an ergonomic design, aesthetically pleasing and even with an artistic view.
The custom objects is a special category: USB sticks created in custom made shapes and with unusual materials. These objects help companies that look for a particular marketing campaign, showing the care and interest they have for their clients through their products.
Choosing the best type of products is usually based on the type of the marketing campaign, the end users and the available budget.
Depending on the impact you are looking for and the budget, the market has plenty of USB flash drives models that can be customized for any brand or industry.
USB stick customization is done keeping in mind the case’s materials and the complexity of the logo. Take a look at the most used flash drive personalization methods:
Tampography (pad printing): is a printing method in 1 or 2 colors suitable for USB sticks made out of ABS, metal, silicone or wood.
Laser engraving: the most used method to personalize flash drives made out of metal or silicone, with a 3D effect.
Doming: printed sticker covered with resin for a magnifying effect
Digital printing: useful on card USB flash drives; a suitable method for stickers as well.
Pre-uploaded data: a USB stick can be offered with pre-uploaded data, usually the company’s presentation.
ou can rely on our company’s consultants in choosing the best type of USB stick for your marketing campaign. Contact us and we’ll help you with the most suitable proposals for your project.
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