What do you need to know about a cap you plan to personalize:
- The fabric
- The model, style and cut of the cap
- The type of campaign in which you want to use the cap
We’ll begin by talking about the type of marketing campaign in which you can use branded caps.
The most known marketing campaigns that use caps are the ones related to sports. This is useful information even if your company is already trading in the sports industry. From marathons to sports contests and to promoting sports in schools, all these events are an excellent opportunity to give branded caps with your logo.
Team buildings and any other non-business event that your employees are attending represent more opportunities to offer branded caps. There are people that transformed wearing a cap into a trademark, including it into their everyday outfit, same way Mark Zuckerberg’s gray shirt became associated with him.
A cap can also be part of employees workwear in some specific industries. In HORECA, you can find many companies that integrate branded caps in their uniforms.
The same thing applies to shops and supermarkets and any other business where a cap can not only improve the look of a uniform but also helps to promote the brand.
Let’s not forget that caps can also be useful in seasonal campaigns. For example, your company may sponsor an event or a festival with a high number of attendees. You can give caps to the event team or even offer branded caps to the participants.
