The logo or the message printed on the polo shirt:
The first use of a custom polo shirt is to brand it with a company’s logo. Besides the logo, the shirt can also be customized using a message about the event or campaign.
You’ll be choosing the best way to brand a polo shirt by analyzing the fabric. Some of the most used personalization methods are the following:
Embroidery is a customization technique that is elegant, durable and resistant to intense wear and washing. It can be utilized especially on cotton fabrics (100% cotton or mixed with polyester) with a high density, therefore with a low risk of wrinkling around the logo or the embroidered message.
Highly efficient financially when used for a high number of products.
Textile serigraphy is a lower price customization method compared to embroidery, yet, only financially efficient when used for quantities over 50 products. The printing is done using a sieve, one for each color.
The paint can vary; we can use standard pigments, reflective ones, thick paint (3D) and many other types. For brands that have a graphics guideline in their brand book, one can use – with a higher cost – textile serigraphy with the Pantone colors of the brand.
If your logo has many colors, we do recommend the use of the next customization method.
DIGITAL PRINTING AND UV DIGITAL PRINTING
For a quantity of 50 or fewer products, you can customize polo shirt using digital print. This method is also suitable for logos or images with a high number of colors.
Printing is done using a digital print; the ink will merge with the fabric and dry through evaporation (for digital printing) or instantaneously through UV light (for UV digital printing)
Digital print – also named polychromy printing – has another advantage: it can reveal high-quality images in CMYK.
You can learn more about the UV digital printing technique in our blog article. We discuss in detail this modern printing method, suitable not only for fabrics but for any other promotional product.
Sublimation is a printing technique used for transferring images printed through polychromy on a textile fabric, applying pressure and high temperatures. It’s a method that gives strength to the material and print, yet, is only used for polo shirts that have a percentage of at least 80% polyester.