Branded backpack

Let’s do a memory exercise: what logo did you last see on a customized backpack? And here we are not referring to a backpack and handbag manufacturer, but to a company logo on a backpack.

You will most likely find that the logo belongs to an IT company. And that’s because the laptop backpack has already become a trademark of IT, hasn’t it?

A customized backpack does not fall into the category of giveaways, exceeding the budget of this category. However, being an object highly appreciated by those who receive it, it has become increasingly popular as a promotional product regardless of industry.

Typically, companies offer customized backpacks to their employees, either included in a welcome kit for the newest team members or as gifts on specific occasions. And a company’s clients and partners can receive a customized backpack as an appreciation for their business relationship.

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SOME OF THE OPPORTUNITIES FOR SUCH A GIFT ARE:

  • the company’s anniversary
  • end-of-year gifts
  • launching a new product/service
  • taking part in a team building event
  • increase loyalty of high-level business customers
  • attending conferences/congresses
  • sponsoring an event in the company’s field of activity or at the sports event

WHAT IS A PERSONALIZED BACKPACK?

The etymology of the backpack comes from the German word ” rucksack ” – a bag with straps that is carried on the back, especially by the tourists. The backpack design has progressed a lot from the large, heavy models suitable for transporting things in expeditions. Today we keep the same name for lightweight, ergonomic designs with attractive design and urban style.

A customized backpack is a backpack with a printed company logo, with the help of a personalized technique determined by its design and material.

Offering a customized backpack is an efficient way to increase the attachment of employees and customers to the brand.

HOW TO CHOOSE A BRANDED BACKPACK – SELECTION CRITERIA

Choosing a customized backpack is determined by some functional and aesthetic features. The selection will be made after setting the budget, the type of marketing campaign, and the recipients of customized backpacks.

Functional features

BACKPACK TYPE

Apparently, the choice seems simple: a backpack is just a backpack. You will see, however, that there are various models, distinguished by their purpose:

  • business backpack
  • custom laptop tray
  • for hiking – small and medium model – trekking, hiking
  • for cyclists
  • duffle bag type – with or without waterproof material
  • drawstring – lightweight, with strings instead of straps
  • for walk – a lightweight model
  • urban type
  • for children
  • multifunctional backpack

Number of compartments

Depending on the destination, a customized backpack can have from one up to three or even four large compartments. They can be closed with separate zippers or just delimited inside a larger compartment.

Number of pockets

To better meet modern requirements, present-day backpacks have multiple pockets both inside and outside. We can notice closed pockets with zippers or Velcro, open mesh pockets for bottles, closed or open pockets for small items, documents, writing instruments or telephone.

They are usually positioned inside of the backpack or on its exterior sides, but can also be found on the back side or even on the shoulder straps.

FABRICS

High-strength materials are mainly utilized for backpacks. Polyester or nylon 400D / 600D / 900D and above this value are among the most used.

What does D mean?

D (Denier) = the mass in grams of a 9000-meter long yarn. The higher the value, the more the fabric created from those threads is sturdier and heavier.

Other materials used: tarpaulin (waterproof material – polyurethane coated canvas or polyester), nylon ripstop (reinforced nylon for enhanced tear resistance).

Significant for certain types of promotional backpacks is the padded reinforced material from the back section. The ergonomic look is as important as the aesthetic. The backpack must ensure comfort, besides the safety of the transport of objects.

Functionality

A multifunctional backpack will always be a successful promotional item, highlighting the special attention given to customers and employees by the brand offering it.

Multifunctionality consists of the possibility of using that backpack and shoulder bag, such as a shopping bag or travel bag, with the help of dual straps or long belts.

Another aspect of multifunctionality involves incorporating useful accessories in the backpack: solar charger (solar panels), USB connection, anti-theft design and materials.

SIZE

A relevant aspect especially when talking about business or laptop backpacks. Here it matters whether in a backpack it will fit, without forcing the zipper, a 17″ laptop or just a 15″ laptop. This feature is always specified in the description of these types of backpacks.

For all other types, the classic length, height and width in cm format or volume in liters are satisfactory.

AESTHETIC FEATURES OF A BACKPACK

Choosing a promotional backpack to customize it with the brand’s logo implies looking for aesthetic appearance, the desired impact on the recipient. Modern design is the most requested, but retro-looking models with advanced functionalities have successfully penetrated the market.

You also need to keep in mind the appropriate color combinations for the chosen type of backpack, and especially for the logo personalization. A business backpack in glowing colors is unlikely to have the expected effect on its user.

Customized backpack branding

Here are the most common ways to personalize some promotional backpacks:

Direct Serigraphy and Screen Printing Transfer: Printing methods for multicolored logos in large series of items, depending on the backpack material. Most used method.

Embroidered labels (patches): Embroidered labels are pieces of embroidered material with a logo or text written and then sewn on the customization area.

Doming: printed label covered with a resin film, with a magnifying glass effect

Embroidery: powerful and elegant customization, yet, rarely used because the customization areas are hard to reach. Possible for custom models where customization is done before assembling the parts.

Digital printing: performant on materials such as waterproof material

Engraved metal emblems

Rubber moldings

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