Let’s do a memory exercise: what logo did you last see on a customized backpack? And here we are not referring to a backpack and handbag manufacturer, but to a company logo on a backpack.
You will most likely find that the logo belongs to an IT company. And that’s because the laptop backpack has already become a trademark of IT, hasn’t it?
A customized backpack does not fall into the category of giveaways, exceeding the budget of this category. However, being an object highly appreciated by those who receive it, it has become increasingly popular as a promotional product regardless of industry.
Typically, companies offer customized backpacks to their employees, either included in a welcome kit for the newest team members or as gifts on specific occasions. And a company’s clients and partners can receive a customized backpack as an appreciation for their business relationship.