cresterea vanzarilor

Sales growth and personalized promotional products

In a constantly changing business world, increasing sales is a constant concern for companies. With increasing competition, the right approach can make the difference between profit and loss. An effective sales growth strategy must be adaptable, customer-oriented and based on solid data.

Personalized promotional products are an effective tool that you can use to promote your business and attract new customers.


Personalized promotional products and sales growth

Check the guide below for integrating personalized promotional products into the sales growth strategy:


1. Understand the needs and preferences of your clients

Through market research and data analysis, you will be able to identify the most valuable clients for your business, who can appreciate your gifts the most.


2. Personalization: Choose promotional products that can be customized with your logo and message. You may keep a classical promotional range of t-shirts, mugs, pens, and notebooks, or you may choose other objects related to your business industry. Tech gifts (powerbanks, flash drives, speakers, connectors) and multifunctional products are much appreciated.



Branding and campaigns


3. Create effective promotion campaigns, designed around personalized products. Make sure that the message of your brand is clear and attractive, and the campaign is also promoted on the relevant platforms for the target audiences.


4. Consistent branding: Check that the company’s message and logo are in agreement on all promotional products and marketing channels. This will strengthen brand recognition. Display the same brand image regardless of whether it’s giveaways or corporate gifts of greater value.


5. Quality matters: Do not compromise on quality when choosing promotional products. Quality products offer a positive image of the business and will be appreciated more by customers. Although often presented as the cheaper version of many retail products, the promotional products industry has long offered superior quality items, made especially for personalization.


6. Investigate the opportunity of a client loyalty and rewards program. You might offer personalized promotional products inside a loyalty program. This will increase their loyalty and they will continue the collaboration.

Don`t oversight rewarding employees as part of the employer branding strategy. The employees will feel appreciated and will consistently contribute both to the increase in sales and to your promotion as a brand.



7. Results measurement, feedback, and data analysis: use accurate and coherent tools to measure the impact of the promotional products into the sales growth. Request feedback from your clients and analyze the data to evaluate the promotion campaigns effectiveness. You will be able to make ongoing adjustments and focus on the strategies which works better.


Go to a trusted supplier


If you don`t have one already, it is time to develop a trustful relationship with a supplier who can recommend you quality promotional products with adequate customization options. Your brand needs to be represented by quality products with superior customization, to have a great impact on their recipients.

Personalized promotional products can represent a strategic element in sales growth and strengthen the brand relation to the customers. With a well-designed strategy and a customer-oriented approach, you can achieve significant, quantifiable results for your company.

You may contact us anytime, here on website or on our social media channels, we have ideas, advice, and proposals for your projects. Lexonn consultants are well prepared to help you in your efforts to increase sales.