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Sales growth and personalized promotional products
In a constantly changing business world, increasing sales is a constant concern for companies. With increasing competition, the right approach can make the difference between profit and loss. An effective sales growth strategy must be adaptable, customer-oriented and based on solid data.
Personalized promotional products are an effective tool that you can use to promote your business and attract new customers.
Personalized promotional products and sales growth
Check the guide below for integrating personalized promotional products into the sales growth strategy:
1. Understand the needs and preferences of your clients
Through market research and data analysis, you will be able to identify the most valuable clients for your business, who can appreciate your gifts the most.
2. Personalization: Choose promotional products that can be customized with your logo and message. You may keep a classical promotional range of t-shirts, mugs, pens, and notebooks, or you may choose other objects related to your business industry. Tech gifts (powerbanks, flash drives, speakers, connectors) and multifunctional products are much appreciated.
Branding and campaigns
3. Create effective promotion campaigns, designed around personalized products. Make sure that the message of your brand is clear and attractive, and the campaign is also promoted on the relevant platforms for the target audiences.
4. Consistent branding: Check that the company’s message and logo are in agreement on all promotional products and marketing channels. This will strengthen brand recognition. Display the same brand image regardless of whether it’s giveaways or corporate gifts of greater value.
5. Quality matters: Do not compromise on quality when choosing promotional products. Quality products offer a positive image of the business and will be appreciated more by customers. Although often presented as the cheaper version of many retail products, the promotional products industry has long offered superior quality items, made especially for personalization.
6. Investigate the opportunity of a client loyalty and rewards program. You might offer personalized promotional products inside a loyalty program. This will increase their loyalty and they will continue the collaboration.
Don`t oversight rewarding employees as part of the employer branding strategy. The employees will feel appreciated and will consistently contribute both to the increase in sales and to your promotion as a brand.
7. Results measurement, feedback, and data analysis: use accurate and coherent tools to measure the impact of the promotional products into the sales growth. Request feedback from your clients and analyze the data to evaluate the promotion campaigns effectiveness. You will be able to make ongoing adjustments and focus on the strategies which works better.
Go to a trusted supplier
If you don`t have one already, it is time to develop a trustful relationship with a supplier who can recommend you quality promotional products with adequate customization options. Your brand needs to be represented by quality products with superior customization, to have a great impact on their recipients.
Personalized promotional products can represent a strategic element in sales growth and strengthen the brand relation to the customers. With a well-designed strategy and a customer-oriented approach, you can achieve significant, quantifiable results for your company.
You may contact us anytime, here on website or on our social media channels, we have ideas, advice, and proposals for your projects. Lexonn consultants are well prepared to help you in your efforts to increase sales.
Magic moments and holiday sweets
Now it`s time for our long awaited vacation! We wish you joyful holidays and a prosperous new year! And because we are in the middle of culinary preparations, we recommend you to try this tasteful cookies recipe [thanks to www.rotinrice.com:
PREP TIME: 30 min
COOK TIME: 20 min
INGREDIENTS:
1 + 3/4 cups (260g) all-purpose flour
1/4 cup (35g) rice flour
2 sticks (80oz/226g) salted butter, softened
1/2 cup (65g) powdered sugar (icing sugar)
INSTRUCTIONS:
1. Prepare one 3-inch round cookie stamp and one 3-inch round cookie cutter. Line a baking tray with parchment paper.
2. Combine all-purpose flour and rice flour in a medium sized bowl.
3. In a large bowl, cream butter and powdered sugar until light and fluffy.
4. Sift in flour mixture. Blend with pastry blender until dough comes together. Wrap in plastic and chill for 15 minutes.
5. Place dough on a large piece of parchment paper. Roll out dough to about 1/4 inch thick.
6. Dust cookie stamp with flour and press onto dough. Remove cookie stamp. Place cookie cutter over stamped dough and cut out stamped cookie.
7. With a flat edge spatula, lift cookie onto prepared baking tray. Repeat until all dough is used up. You may need to roll out remaining dough 2 or 3 times.
8. Bake in a 180 degrees Celsius oven for 20 minutes or until edges are lightly brown. Transfer to a wire rack to cool completely.
Happy holidays !
Retrospections 2015: colouring books for adults
Back in 2013, when Johanna Basford has published her colouring book, nothing predicted that millions of “children in disguise” will be touched by a beautiful madness.
The phenomenon was studied upside down, analysed and psychoanalysed in an attempt to answer the question “where does this book success comes from?”. It`s been said that our need to play doesn`t die, it just fades away, hiding somewhere inside us and in some fortunate moments it shows up again, as bright and lively as it was in our childhood, surprising ourselves.
From another point of view, the secret was revealed by placing the book`s launch in a time frame filled with high levels of stress. The world who was spinning in a non-stop carousel suddenly stumbled upon this book, took a comfortable seat on the couch and started colouring. Escaping to another universe with outlines only, where deciding colours and shades are up to you, had become in less than two years one of the most favourite ways of daily stress relief.
The fact that, this week, 5 colouring books for adults are in top 10 bestsellers books on Amazon proves that we are talking about an expanded phenomenon. There are dedicated groups created on social media. George R.R. Martin recognised the huge potential of this category of books and published in late October 2015 The official A Game of Thrones Coloring Book. One of its acclaimed graphic designers is John Howe, who also starred as a designer in Lord of The Rings trilogy.
“Relaxing”, “creative”, “meditative”, “detaches you from the everyday problems”, “another perspective on what`s going on with you” – that`s how described the colouring books for adults those who were seduced by them. Some went even further and made out of colouring books their lifebuoy.
Adults have, therefore, started looking for those two things supposedly lost due to excessive technology: pencil and paper. Big writing tools companies took a benefit from this revival and encouraged it. We can buy now sets of pencils and markers especially designed for this category of colouring books.
Once familiarised with this trend, we can establish how brands can integrate this grown ups emotional flow:
– The colouring book for adults, along with a pencil set, can be a pleasant surprise at the doctor, at the beauty salon or in any other location who has a waiting room; the waiting can be eased that way even in a restaurant 😉
– Special designed promotional products which encourage this relaxing activity – as the innovative colouring notebook – can be offered in marketing campaigns, focusing on the assimilation into the community, on solidifying brand and customers relationship and on trusting theirs creativity resources.
– Inside the company, same elements of community creativity can be featured in a team-building that includes this kind of activity.
– Colouring theme parties can be a good opportunity for a company to give away logo customised writing materials. The secret resides in observing the adult customer in the light of this expanding phenomenon and joining him in his “play” by helping him to rediscover the universe of childhood.
Photo source: Wendy Piersall
A good day starts with a cup of coffee
On 1st of October 2015, International Coffee Day will be celebrated for the first time. Why is this a special event? Countries around the world have their very own day to celebrate the drink that sets us in motion (USA – for example- celebrated it on September 29th), but this time, the celebration will be international.
The decision was made by The International Coffee Organization (ICO), the organisation of which Romania takes part as a country who imports coffee. To mark this moment, at the same time with the Universal Exposition, Milan City (Italy) will be hosting The Global Coffee Forum between September 30 and October 1.
Most of us enjoy the benefits of coffee and despite the flavour or strength, everybody has a drinking ritual of his own. The proper promotional product for this moment of the day is, of course, a mug. A mug that can become your favourite. 
The advertising campaigns chose mugs to go with their strategy because of the frequent usage, permanent exposure in everyday life and even aesthetic value, judging by some special mugs designs. 
Leaving the advantages of promotional products aside – brand awareness, massive promotion with low costs and so on – a branded mug can create a particular occasion to transform the customers attachment to an object into a real connection with the brand itself. You can profit from this remarkable feature by offering mugs to both your employees and your business partners.
Happy International Coffee Day !
Introducing the new Prodir DS9
The Swiss pen manufacturer, Prodir, impress us again with an innovative design and a new and special range of colors. The new shape of DS9 comes with a generously-sized printing area of 43×8 mm on the clip, a round shaped peak and an oval button. The special colors of the palette can be combined by the Mix and Match option, allowing imagination to create a unique image of your brand.
A. 35 x 4 mm, lateral clips, 1 color
B. 43 x 8 mm, clips, 5 colors.
C. 40 x 28 mm, body, 2 colors.
D. 40 x 5 mm, opposite clips, 1 color.
Configure your own Prodir pen and contact us for a customized offer.
Trends in 2015
2014 was the year in which the companies focused on creating a bond with the customers. They developed campaigns that made the customer interact with their brand, they customized the services that they got or made the brand indispensable to their everyday-life.
5 promotional products highlighted in the past year:
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- 3D printed items
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- Portable batteries in bright colors. They are extremely useful, fit in the trends of 2015, and the bright colors will be remarked by everyone. / Colored portable batteries. They are very useful and within the trends of 2015, and with the powerful colors will surely be noticed.
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- Custom made products
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- Notebooks
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- Full color printing
1. 3D printed objects 3D
printing was an ever-increasing trend since it started and became noisy in 2014. Globally, the promotional products manufacturers started to use this technique as a very useful one for small quantities demands. By 3D printing unique objects, the companies achieved their goal to became more personal to the client.
2. Power banks
In 2014 power banks were a must have. Power banks are available in different shapes, colours, capacity and sizes which help the company to adapt their needs to any budget and brief.
3. Custom made products
We adapted to the requirements and needs of customers and we came up with innovative solutions that raised the profile of our clients’ brands. Thanks to technology and trusted suppliers, we held successful campaigns for our clients and came up with fresh ideas and product that delighted the customers, starting with the suppliers to the final consumer.
4. Notebooks
Together with the small notebooks and hard cover notebooks, they started to gain ground and get to the top of the customers preferences in the past year, with increasing demand. Even if the digital era is taking over our lifestyle, this kind of product is still appreciated and wanted.
5. Full colour printing
The customers wishes to buy promotional products that are interesting and high quality led us to the idea of full colour printing. This left traditional printing behind and allowed us to be more creative. This freedom has brought us nice projects and opened the way to successful campaigns for our clients.
In 2015 we keep most of the trends of 2014 but we add the optimization and efficiency of the promotional products selection process. In short, here are some examples:
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- Useful products
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- Eco-friendly
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- Portable batteries 2.0
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- Travel accessories
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- 3D Printed Objects
1. Useful products
Utility, utility, utility. Useful promotional products are the top of preferences, no matter the activity field of the company. That it ensure the success.
2. Eco-friendly
Eco-friendly products are an important statement for any brand with well defined values. The impact on the environment is always to the attention of the customer and if the product is also useful, for sure we will have a positive feedback.
3. Power banks 2.0
Power banks are still new in the world of promotional products. This year the emphasis is on portability and power but also on price. Search for the best price/quality ratio, but don’t forget to check also charging capacity. A 5000 mAh power bank will also charge your tablet, not only your phone.
4. Traveling accessories
We’re talking about any portable and useful object that is indispensable for travels, even it’s a business trip or just a vacation: backpacks or laptop bags, travel bags, thermoses, insulating mugs or bottles, plane kits, solar chargers and any product that can make our life easier on our way home.
5. 3D imprinted objects
To the point that the technology of printers allows us to imprint the promotional objects to a higher quality, we predict an era where “sold out” stocks will increasingly disappear.