Among the first transformations observed during this period was the translation of events / conferences / seminars into the virtual environment. The organization of virtual events took off primarily from the desire of brands to maintain the relationship with their customers.

The well-known swag bags seemed to be in danger. Until now, both the organizers and supporting brands of the events used to offer small personalized gifts at the beginning of the event.

This way of promotion was successful because it was a double win-win relationship. The brands attracted the attention of potential customers and partners for a long time, and the recipients of the gifts received various useful or nice objects that they kept and used in a proportion of over 80% (according to specialized studies).