Sustainable development is a necessity in all fields. Therefore, promoting the brand and caring for nature represent two goals with multiple benefits.

Biodegradable, ecological, organic – these concepts of sustainable branding have quickly entered our lives, companies taking them more and more into account. Currently, over a third of customers prefer to interact with brands that promote themselves through sustainable products.

A 2017 study on corporate environmental responsibility shows customer responses when a company supports social issues , respectively of the environment. The research carried out involved the opinions of 1,000 people. The results confirm the following:

• 68% of millennials bought a product with environmental benefits in the last 12 months.
• 87% of consumers will have a more positive image of a company that supports environmental issues.
• 88% will be more loyal to a company that supports social or environmental issues.
• 87% would buy a product with environmental benefits if given the opportunity.
• 92% will be more likely to trust a company that supports environmental issues.

Why should brands take care of the environment?

Today’s consumers are more active in their efforts to improve their quality of life, which is why they want to support companies that demonstrate strong ethics

Sustainability as a marketing strategy

Sustainability as a marketing strategy is becoming more and more attractive for managers and business owners. More and more companies have set out to aspire to success by having sustainable business objectives.

Harvard Business Review argued that companies using this marketing strategy benefit more much innovation. This is joined by a better financial performance, higher profits and a close relationship with clients.

Eco-friendly promotional products

Eco-friendly products must have an efficient life cycle and can be disposed of with a minimal impact.

• They are made from recycled materials;
• They are made from renewable resources;
• They are biodegradable;
• They were manufactured using ethical labor;
• They can be easily reused or recycled at the end of their life cycle.

Ecology versus technology?

Rather going together, mutually benefiting from the advantages of the field: tech objects created in production processes and from sustainable materials, ecological systems developed with the help of science and technology.