Customization is the main feature that sets apart the products (from promotional industry or retail) intended to promote a brand from the rest of the usual products.

How do we personalize the products?

The way we customize these products (with a logo or a message) depends on several aspects:

  • object`s material

There`s a way we customize wood, and another method is used to personalized polo shirts. There is a different customization method for each one.

  • the quantity

This element is tightly related to the project`s budget. Customization of small quantities usually leads towards bigger costs. There are customization techniques which allow reasonable costs for imprinting small series of products, even unique ones.

  • the key elements of the event

We will always associate the products` design with the type of event, to ensure the brand promotion expected impact.

Main customization methods currently used to decorate promotional products:


Embroidery is used to personalize promotional textile products. A logo will be significantly emphasized on t-shirts, jackets, vests, caps or scarves if you choose embroidery customization. It is one of the most widespread methods of personalization.

Find other customization ideas in our blog articles dedicated to promotional products personalization.

Doming – 3D label with epoxy resin

The doming personalization method consists in covering a full colour print, a bounded area or a support with an epoxy resin layer. The resin film will harden and form a transparent lens that will enhance the print.

Embossing / Debossing / Hot stamping / Hot folio

The result of these personalization methods is similar: creating a 3D logo in the on the surface of the material the object is made of. The embossing represents the logo on the outside, while the debossing / hot stamp reveal an in-depth logo, like a recess.

If we add silver or gold foil to the stamping, we get a personalization method called folio stamp.

In our article dedicated to these methods you can read more details about how embossing and debossing are made.

Printed labels stitched by embroidery

CO2 laser engraving

Used to engrave other materials beside metals, where it could – at most – remove a thin layer. In order to better understand the difference between the two types of laser engraving, we reccomend you to readthis article which explains it in detail.

Fiber laser engraving

Engraving round

DTF – Direct To Film printing

DTF printing is a method used to obtain photo-quality personalizations on textiles. For more details on this method, watch the videoclip uploaded on Youtube by the user Textile Vlog. The photos belong to the Print DTF workshop.

Digital print

Digital print round

Print UV (UV printing)

The personalization method used for polychromy prints, for objects with hard surfaces. It offers the possibility of printing the smallest details, for small series of products and unique products.

Screen printing (silkscreen printing)

Screen printing round (silkscreen printing round)


The polychromy printing method used in decoration of porcelain/ceramic objects, polyester textiles or metal or glass bottles/cups, with special coating for sublimation.


Personalization of ceramic or porcelain mugs with the help of a strong jet of air with sand particles that remove from the upper layers of the object`s material.

Pad printing

Screen transfer