Classic promotional such as mug, pen, t-shirt and notebook have gained their name and fame, speaking of user experience, due to them being among the most used and most popular promotional products.
With a daily usefulness, always at hand, it is a natural move for companies to improve these objects` user experience and translate it into the brand experience through sensory marketing.
Sensory marketing and promotional products
Multi-sensory marketing techniques appeal straight to the consumers senses. Brands are more focused on users subconscious. The visual features as design or colour are joined by the haptic communication through promotional products.
Flexible covers notebook is one of those promotional objects creating a pleasant and in the same time fascinating user experience (UX), which easily transmit the values of a communicative brand who pays attention to the recipient`s emotional associations.
The imprinting methods vary from screen printing and digital UV printing to hot stamping and laser engraving. The customization technologies use special visual effects, maintaining the quality and enhancing the commitment to this classic promotional product by providing new experiences.