Branded Hoodies

One of the latest trends in branded textile is to give your clients or employees branded hoodies.

This trend took off when Millenials and Gen Z became consumers themselves. Being already a basic element in sport outfit, the hoodie (or sweatshirt), became an important product for promotional textile manufacturers.

WHAT IS A HOODIE?

The origin of this word is really interesting. It first appeared in the Arctic, in the inuits (eskimos) language, from the word anoraq describing a sweatshirt with a hood, without a frontal oppenning, made out of thick fabric or fur.

Later added into English and French language as anorak, it would refer to hooded jackets with long or short zipper, made from various fabrics.

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WHEN CAN WE GIVE BRANDED HOODIES?

Although not included in a business attire, the hoodie is often used by corporate employees. It can be included into a welcoming kit for new employees, along with other promotional branded objects.

Companies from any category or size can integrate a hoodie in their workwear.
Similar to any other piece of attire, the hoodie has its own distinct features.

You’ll choose the hoodie based on your campaign and brand. Here are some situation in which you can offer branded hoodies:

Sport clothing

Sports fans will be more than happy to receive a branded hoodie with their favourite team emblem. If your brand is sponsoring sports events or if your employees are taking part in sport events, the success is guaranteed.

Welcome kit

Originally appeared in the IT industry, in high tech companies, as a present for new employees. In time, the welcome kit popularity increased among other companies and industries as well.

Besides branded hoodies, there are many other products you can add to a custom welcome kit. In our dedicated article, you can read more about creating a welcome gift.

Team building products

A hoodie is one of the most welcomed products in a team building, no matter it’s location (mountain side or sea side). You can choose the fabric depending on the season, from simple and thin cotton, to waterproof fabrics or double polar lining.

Holiday gifts

Choose your model depending on your budget or on the needed quantity. Don’t forget to choose the right sizes, so everyone can enjoy their gifts.

Promotional products for company collaborators

A branded hoodie can be a great idea in a loyalty campaign developed for business partners.

Employees workwear

There are many companies where the work clothing needs to include an anorak. Choose a sweatshirt model without a hood or a hoodie. You can choose between models with or without zippers and you can even customize the pockets.

Employees will appreciate their company’s abillity to take care of their needs and they will feel comfortable during working hours.

School uniforms

Students are also another important target group for branded hoodies, using the school’s emblem. Being part of a prestigious school or college is easily portrayed by a branded hoodie.

We’ve prepared a blog arcticle about all the clothing that can be branded for schools and other educational institutions.

BRANDED HOODIES – CUSTOMIZATION METHODS

The process of branding hoodies is similar to other textile products. You can add your logo in various areas on the product. It can be printed on the back, on the chest, sleeves or even on the hood.

Choose the best personalization method considering a few important criteria. The main thing you need to look at is your marketing campaign and who the end user of the hoodie is. It’s also important to take a look at your budget and decide on the model and quality of the products you wish to brand. Last but not least, the complexity of your logo will determine what method works best.

Here are the most used branding methods for promotional hoodies:

  • Embroidery: an elegant and resistant customization method. Computerized embroidery delivers astonishing results with multilple color combinations and the possibility of creating high quality images. It’s mainly used on cotton or mixed fabrics.
  • Embroidered patches::pieces of fabric that are embroidered with the logo or image of the brand and sewed to the product (on the back, chest or sleeves).
  • Direct serigraphy or serigraphy transfer: a branding method used for logos with many details and colors. Useful for branding products in large quantities.

DO YOU NEED BRANDED HOODIES FOR YOUR BUSINESS?
ASK FOR A QUOTE AND WE’LL HELP YOU OUT WITH PRICES AND INFORMATION FOR THE MOST SUITABLE SOLUTION.

Request offer
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