One of the companies` principles often mentioned in the last few years is the one of considerate and protect the environment in all their business stages. Choosing to advertise the brand with promotional products who openly support this principle, is a big step towards the brand commitment to environmental conservation.
One of our suggestions for this step is offering customizable reusable cups.
A huge amount of plastic and paper mugs and cups are thrown daily. Climate impact studies have been done, articles in renown newspapers have been written for the public awareness, specialized environmental NGOs are getting involved trying to solve a problem continuously growing.
Very few of plastic cups are recycled, and the paper ones (contrary to popular belief) cannot be yet widely recycled with the available technologies because of the insulating plastic film.
We will suggest you to use cups and mugs of less frequently used materials, so it can be reused and more or less recycled, such as: bamboo fibre, glass, recyclable PP, porcelain, with a smaller environmental footprint.
Because the targeted companies are the ones who deliver to the general population billions of plastic and paper cups and mugs, the reusable cups offers the possibility of customization, in order to involve these big brands to work towards the gradual replacement of the containers with negative environmental impact.
”Protect the environment!” – this is the main message that can be conveyed through the campaigns using customizable reusable cups, reasserting the companies` sustainability principles and helping to educate consumers about the environment.
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