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Redefine your brand identity with the New Identity Pen from Prodir

 

Promotionals are the most convenient messenger for brand identity. Prodir stays committed to create writing instruments which reflects brand`s personality.

The new 2018 model – DNA The new identity pen – multiplies the combinations available by partitioning the pen`s body in 4 components with different materials, colours and textures.

 

 

This extremely versatile model is intended for brands who wish to communicate a powerful message to their clients and collaborators. Along with the pen`s body partitioning, the number of customizable surfaces is increasing.

 

New elements

The Identity Pen assemble in one writing instrument almost all Prodir textures: matt, polished, 3D, soft touch. There are unexpected material options too: wood rings, along the usual plastic or metal components. Metallic component is also new for the pen`s body, it has been used before as option only for button, clip or nose cone.

This new model`s customization can be simulated as well by using the Prodir configurator on www.lexonn.ro/design-your-own-pen.The manufacturer helps the users suggesting initial patterns depending on the desired colors, the feeling they want to express, the favorite material, from which they can modify the patterns. But you can make the desired combination from the button to the nose cone.

You will offer your collaborators an unique writing instrument in the closest configuration to your brand identity, and the ability to portray their own image about your brand by switching the elements on the pen`s body.

 

Over 60 components you can mix creating the most spectacular Prodir writing instrument: DNA – The new identity pen!

 

Protect the environment: customizable disposable cups

cani personalizabile reutilizabile

 

 

 

Bamboo fiber cup

Bamboo fibre tumbler with silicone lid

 

 

One of the companies` principles often mentioned in the last few years is the one of considerate and protect the environment in all their business stages. Choosing to advertise the brand with promotional products who openly support this principle, is a big step towards the brand commitment to environmental conservation.

One of our suggestions for this step is offering customizable reusable cups.

 

 

 

 

 

 

A huge amount of plastic and paper mugs and cups are thrown daily. Climate impact studies have been done, articles in renown newspapers have been written for the public awareness, specialized environmental NGOs are getting involved trying to solve a problem continuously growing.

 

impac disposable cups Regensburg    disposable cup  KeepCup versus disposable cups

 

 

porcelain cup

 

 

Very few of plastic cups are recycled, and the paper ones (contrary to popular belief) cannot be yet widely recycled with the available technologies because of the insulating plastic film.

We will suggest you to use cups and mugs of less frequently used materials, so it can be reused and more or less recycled, such as: bamboo fibre, glass, recyclable PP, porcelain, with a smaller environmental footprint.

 

 

 

KeepCup – reusable customizable cup

 

 

Because the targeted companies are the ones who deliver to the general population billions of plastic and paper cups and mugs, the reusable cups offers the possibility of customization, in order to involve these big brands to work towards the gradual replacement of the containers with negative environmental impact.

 

 

 

Tritan Thermal Mug

 

 

 

”Protect the environment!” – this is the main message that can be conveyed through the campaigns using customizable reusable cups, reasserting the companies` sustainability principles and helping to educate consumers about the environment.

 

 

 

 

 

 

 

 

 

Contacteaza un consultant Lexonn pentru a primi cele mai noi informatii si oferte in acest domeniu.

Pietro Cataudella - My Moleskine Story - Florence

Moleskine – a brand for important projects

molekine clasic

 Updated in September 2019

Moleskine is a well-known and popular notebook brand all over the world. It’s natural for your important campaigns to associate your company logo with a beautiful story, giving customers a real brand experience with your own story.

The Story

Moleskine brand is synonymous with personal identity, culture, memory and imagination.
Moleskine Notebook is actually the successor to the legendary notebook used by artists and thinkers over the past two centuries. Among them, Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin. A simple, black booklet with rounded corners, an elastic page holder and an expandable inner pocket: an object made for over a century by a small French producer, a supplier of Parisian stationery stores, where the world’s artistic and literary avant-garde have bought it and made it immortal.

The English writer and traveler Bruce Chatwin named it ”moleskine” in the ’80s, by the time he regretted the closing of the French small fabric. 10 years later, a Milan producer has followed the writer’s footsteps, resumed book production and built what we all love today: the Moleskine brand, The Notebook.

 

 

 

Moleskine can be the classical notebook. Or it can be the planner so useful both at home and in the office, or the travel journal for the most beautiful places you have visited, or the special notebook where the artistic passions are outlined.

What should you choose? What is the best fit for your brand and and your important project. A Lexonn consultant can help you, if necessary, in order to establish the most appropriate option.

 

The design

Some designs available for cahiers, planners and notebooks:

 

The colour

Each design is available in a certain number of colours. See some examples below:

 

The sizes

XS (extra-short) => 6,5 x 10,5 cm

P (pocket) => 9 x 14 cm

L (large) => 13 x 21 cm

XL (extra-large) => 19 x 25 cm

 

The cover

You can choose a soft cover notebook, or a hard cover one, depending on the design and sizes you have chosen already.

 

The pages

There is a generous offer for the pages` aspect. In addition to the usual ruled or white pages, you can choose to have squared or dotted pages or even pages with staves for the musical journal.

 

 

Are you curious what does a planner look inside? Here`s one of the models for 2018:

New products: Moleskine Custom Editions

The Moleskine is a very suitable choice as corporate gifts, especially for a company who embraces brand values such as imagination, memory, culture, journey and personal identity.

Moleskine Custom Editions have 100% customizable front and back cover, advertising inserts, custom elastic bands, paper wrap and custom inner covers. You can use them for any of your future important projects, such as:

– brand identity
– PR and media activities
– special events
– launching a new product
– holiday gifts
– conferences and seminars
– external gifts
– internal communication projects
– loyalty and incentive programs

New products: Moleskine Smart Writing Set Ellipse

Moleskine Smart Writing Set Ellipse transfers notes or sketches from paper page to mobile devices by using free app.
The set includes: smartpen Pen+ Ellipse, Moleskine Paper Tablet with special lined pages, charging cable and additional pen refill. .

 

Karim Rashid – product designer

Known to the promotional products industry as a renowned product designer, Karim Rashid participated in the Detour project between 2006 and 2013, where artists, designers, writers, architects, directors put a glimpse of their art in the pages of a Moleskine notebook.

 

 

 

*Toate imaginile si videoclipurile din acest articol sunt preluate de pe site-ul brandului Moleskine – www.moleskine.com

Promotional custom-made sunglasses for a glamorous summer

Do you know what kind of sunglasses are in trend this summer? The custom-made sunglasses your company offers in the marketing campaign.

In just a few steps, you can configure a truly unique pair of sunglasses, fitted to your clients` style and able to reveal the core of the promotional campaign.

1. Choose a model

For children or for grown-ups, the products range is generous and diverse. Decide the most representative model for your brand this summer.

 

 

 

 

2. Colour the frames

 

You may choose to customize the frames in your favourite main colour, ore to use a combination up to four colours.

 

3. Choose the finish

 

You can go on a classic, polished or matte finish, or you can be bold by choosing a fluorescent, transparent or metallic version. The fluorescent option is available only for white frames, and the metallic finish – only for a few selected colours.

 

 

 

 

4. What kind of lenses are most suitable?

 

All the lenses have UV400 sun protection, you only have to decide the appropriate model:

  • coloured: light blue, green, red, pink, yellow, black
  • transparent
  • polarized
  • gradient lenses
  • anti-reflex lenses: silver, gold, purple-blue, blue-green, rainbow

 

5. Customize your sunglasses with your brand logo

As a promotional gift, these sunglasses can be personalized with your brand`s logo, either on the outside or the inside.

 

 

These sunglasses ar entirely custom-made: you can choose the shape, colours, finish and lenses most suitable for your brand and the surprise is guaranteed!

 

 

 

 

 

fidget spinner - spinning on hand

In trend: Fidget Toys | Fidget Spinner – 2017 toy of the year [1]

In December 2016, Forbes magazine published a story in which the Fidget Spinner was declared ”the must-have office toy for 2017”. The toy raised a real attention wave globally since the begining of the year and it is sold now in many other shapes and designs besides the classical, trilobated one.

How this all started?

Fidget Spinner – with a slightly different design comparing to the trending one today – has been created in the nineties in USA by Catherine Hettinger. After obtaining the patent, she tried to collaborate with a big US toy company which unfortunately rejected her ideea as unprofitable. Her patent expired in 2005. The idea of a spinning toy reemerged in 2014 when, according to his own statement, Scott McCoskery invented Torqbar, a spinner which kept his nervous fingers stand still during the business meetings. In 2016, along with a friend, he filled a provisional patent application. The toy popularity increased mainly because of it was simple and easy-to-use, also because of the relaxing and stress relieving benefits (without being backed up by specialty studies, though) and the increasing numbers of materials and shapes and how-to-use web tutorials.

Fidget Spinner customized with your brand logo

Brands can easily benefit from this trend and include in their marketing campaigns – dedicated either to kids or adults – personalized spinners with the company`s logo. Spinners can be toys for the kids and anti-stress objects for the adults in the workplace. Spinners can be customized using pad printing or doming. Certain materials can be full colour personalized, adding a surprising touch to the toy as a promotional product. They can be coloured in metallic colours or they can be customized on all their lobes if the shape allows it.

Spinners – Promotional objects for multisensory marketing

From the classical trilobated model to the models with 2-4 or more lobes, up to the most surprising  designs, Fidget Spinner became the kids favourite in just half year. And more, the adults themselves became addicted to the apparently relaxing feel that spinners use seemed to offer.

Some models are boldly inspired from successful movies or TV series:

You can find now fluorescent models, steampunk, with incorporated LED system or bluetooth speaker, proving that the Fidget Spinner – initially just a simple anti-stress toy – has already become a star gadget!

Multifunctional spinners

Starting with the idea in mind of mixing usefulness with something to play with, and to give to your customers and business partners an innovative version of this trending promotional product, you can use in your projects multifunctional spinners, such as: spinner-marker, spinner-USB hub or the spinner with USB cables, all customizable:

Do you need additional details? Do you wish suggestions regarding the most suitable model for your campaign? Do you have in mind more branding possibilities and you haven`t decided yet which one is the winner? Write us or give us a call and a Lexonn consultant will be at your service for any clarification or suggestion you might need.

HAPPY SPINNING!

Branded power bank – the most appreciated promotional gadget

All you need to know about a branded power bank

No matter the naming – power bank, external battery, power station, portable battery – , this product was always the most appreciated customized promotional gadget. The consumers appetite for technology is visibly elevated and easily understandable in an era of daring changes so rapidly developing in this field.

Brands – not only those IT, software and adjacent businesses related – have been adjusting towards confirming their affinity for modern and high-tech products, even regarding the promotional objects, proving they acknowledge what their clients want in this speeding era of science and technology.

According to a 2016 global study conducted by ASI – Advertising Specialty Institute, 60% of those who receive a powerbank from a company are more inclined towards using the company`s products and 87% would keep that powerbank, considering it a very useful object.

The promotional products industry is keeping up with the technology, so you will find in our offer the most recent models of external batteries, in a wide range of designs and capacities. We have developed a small guide to select the most suitable types for your future marketing campaigns.

How do we choose a powerbank – selection criteria

When we have decided to promote our brand by offering a personalized powerbank, there a a few features which are best to be considered in choosing the fitting model:

  1. Charging type

    – electrical – the most common type, with a wide range of prices, models and sizes. The standard power cord has an USB or micro USB port, allowing laptop powering; for Apple products, if the powerbank doesn`t have a factory fitted power cord, you can buy a 3-in-1 cable which includes the specific Apple charging port, besides the usual ports for tablet and smartphone. – solar powerbank (these ones have, usually, the option of electrical charging type option too) – a tangible statement of supporting environmental protection by the company and even they have smaller charging capacities, they are more attractive especially for the customers using renewable energy.

  2. Capacity

We choose this considering the destination and the event. We have dedicated a special chapter below for the capacity alternatives and what does a certain powerbank power mean.

  • Functionality

    – simple, easy to handle and to store

–  multifunctional: includes other functionalities besides external battery

  • The design

Serious, simple, elegant or provocative, the powerbank`s design will add up to the attractive features appreciated by your customers. We have highlighted further down in the article few ideas concerning the importance of the battery design.

  • Branding method

It is primarily determined based on the material which the powerbank case is made of: metal, ABS, polyester, aluminium, soft touch surface, porous surface, ribbed / embossed. Find more details in the branding chapter.

2500 powerbank

Powerbank capacity – What does mAh mean – Lifespan

As any other accumulator, the powerbank has some specific features: capacity, lifespan, component materials. The component materials are electrochemical that allow the loading and storage of electrical energy: nickel-cadmium (Ni-Cd), nickel metal (Ni-MH), lithium ion or lithium polymer (Li- Li-Po). The capacity of a battery – in our case, powerbank – is measured in mAh (milliamps / hour) and represents the total electrical energy it can store or supply. Capacity ranges from 1000-1200 mAh, charging about 50% of a smartphone battery up to 10,000-15,000 mAh or even 20,000 mAh, with multiple ports for simultaneous power up of multiple devices. The lifespan represent the number of loading / unloading cycles. Manufacturers generally specify between 300 and 500 cycles, their actual number being influenced by how the battery is used: resuming charging after a full download (instead of about 80%), keeping powerbank at higher temperatures or strong moisture, all this reduces the gadget`s lifespan.

What capacity is needed to power up a smartphone or a tablet?

The following graphic representation shows us how many devices can be charged using a 100% loaded powerbank until it`s fully unloaded:

powerbank-power

sursa: https://www.geckoandfly.com/17003/portable-power-pack-charger/

Design – why is it important

Usually, promotional products are ”forgiven” for the lack of spectacular design features, but brands should not be reluctant in choosing a special and attractive design, fully integrated in company`s business perspective. With a simple design, a funny one, a daring or futuristic one, or – why not – a retro image, the powerbank is not just a energy resource, but a creativity messenger. It is very important to choose the most appropriate design for your campaign message.

The size of the gadget is another aspect it should be taking into account: to whom it is addressed, the delivery and distribution being details which require fitted powerbank sizes.

Multifunctional powerbank

There are on the market, for the time being, products as a simple portable battery up to 2-in-1, 3-in-1 gadgets, with multiple incorporated features: electronic travel scale, phone stand, mirror, lamp, radio, speaker etc. One can choose a big capacity powerbank with no other additional functionalities but which can power up multiple devices at once, or one can opt in for satisfying several needs of the future users, by choosing a multifunctional product.

                

powerbank - radio si bluetooth speaker

You can choose the option of the powerbank integrated in other objects` design or setting up sets of gifts by adding some other useful tech products:

Branding

A giveaway main feature is the branding with the company logo. If the surface of the powerbank allows it, it is possible to insert a short powerful message, meaningful to the marketing campaign, or the easily identifiable company`s catchphrase. The advantage of personalizing a powerbank, as well as for any other promotional product, is the progressive public attention and logo noticing from an increasing number of people, with lower cost comparing to other forms of advertising.

We will choose the material of which the powerbank is made of considering its future personalization:

  • aluminium casing – laser engraving branding (embossed, no colors) or pad printing (one or more colours)
  • ABS (plastic) – pad printing, doming (applying epoxy resin on a full colour printing, obtaining a 3D surface with magnifying glass effect), digital printing
  • soft touch surface – pleasant touch, more restrictive for printing but with a special effect for the user – pad printing
  • embossed surfaces, geometrical or ribbed patterns – for this kind of surfaces, counting themselves as a special feature, customization is usually made on the plane areas or on the packaging
  • full colour printing – this type of personalization creates a special effect by rendering a multitude of colours of an image

powerbank - print policromie

A consultant of our company will advise you on the best way to get attention by offering a personalized powerbank, depending on your campaign theme, budget and deadline.

 

Safety in use

A portable battery sold within the European Union has to comply with EU directives on this type of product. Safe Use Certification is written by the manufacturer on the product with the ”CE Marking ” logo.

ce-marking-logo

KEEP IN MIND:

  1. Depending on the capacity, you can power up half of a phone (1000 mAh) up to 6-7 times a phone and 2 times a tablet (18.000-20.000 mAh), in one single cycle of powerbank loading/unloading.
  2. Before the first use, charge the powerbank to full capacity, the batteries are coming out below 50% from the factory.
  3. Never let unused the powerbank loaded on less than 20-30%, any complete unloading of the battery shorts its lifespan.
  4. Lifespan of a powerbank – according to manufacturers – is somewhere between 300 and 500 completed cycles. This means from 1 1/2 years up to 2 1/2 – 3 years depending on manufacturer and if the conditions of use and storage are correctly followed by users.
  5. A powerbank can have other functionalities besides charging. Ask a promotional product consultant about the multifunctional powerbank offer.
  6. A powerbank can be customized in various ways, we can advise you in choosing the most appropriate one, considering the campaign time and budget.
  7. The branded powerbank is the most appreciated promotional gadget!
PR Forum

PR Forum 2017 and the launch of the new model Prodir DS6

 

Lexonn and Prodir at PR Forum 2017

At the 11th edition of PR Forum – event organized in Bucharest by Evensys and held at JW Marriott Grand Hotel – we had the pleasant opportunity to launch one of the newest models of the Swiss writing instruments manufacturer Prodir: DS6.

In this era of science and digital, the communication in writing implies style and personality. Prodir, through its original and internationally awarded writing instruments, converts a brand story to a tangible reality.

PR Forum has brought together, as always, important names in the field of communication both on the stage as speakers and among the participants – representatives of multinational companies’ communication departments and advertising agencies. The debates between the PR specialists focused mainly on the changes that the communications industry and its development trends are going through.

We have gladly offered to the participants, in our Forum booth, the opportunity to check on their own the premium quality of the Prodir pens. Samples from the entire collection, from both DS and QS range, have been tried, touched, admired. The most appreciated were the Soft Touch surface pens, a surface with a silky texture who offers a special writing experience to their users.

 

Prodir pens online configurator

Prodir booth attraction point was the live presentation of the Prodir pens online configurator, when everybody interested have customized the new model Prodir DS6 using their brand main colours.

The configurator allows choosing the colour for each component, as well as the visualization of a layout with logo branding. The novelty for the DS6 consist in possibility of choosing the personalization printing area on the body on the desired position (near the clip, medium or lower position towards the cone), besides the usual clip printing.

You can check the Prodir online configurator here and you can ask us for samples of the model you consider most representative fpr your company.

Prodir pens – premium writing instruments for premium brands

the Swiss company develops and customize pens who write well and communicate efficiently – about your brand vision, about your values and everything that differentiate you from the others.

Lexonn offers you free guidance in using the Prodir configurator and for choosing the most suitable personalization of the writing instrument for your marketing campaign.

We will help you to insert your story in the creation of the pens who will become your premium ambassador

Prodir booth photo gallery from PR Forum 2017 – 11th edition

Personalization 2.0 comes from Prodir with the new QS00

 

Maybe the most expected model from the new range of Prodir QS pens was QS00.

The reason? The high standard proposed by the Swiss manufacturer on the personalization of a promotional product known as classic: three-dimensional customization of pen`s surface.

The outcome is spectacular and provides unequivocal identity for each brand who choose to be represented by Prodir pens.

 

By inserting in the pen`s surface structure some noticeable brand`s visual identity elements, this model customization become a multi-sensory communication mechanism.

 

In terms of design and haptical recognition, Prodir QS00 model gives us Personalization 2.0. The path is open, the journey has just begun!

 

 

DESIGN YOUR OWN PEN!

 

Power Box set - honey yellow

Power Box | Power up your customers

Let`s have a classic. Or modern. It should have a nice design. It better be something useful. Choosing a promotional gift can be a difficult task, especially when you are looking for something really attractive for your customers. The Power Box set can help you overcome the impasse.

 

 

Our suggestion reunite classic and modern vision, pleasant design and utility, energy and inspiration all in one set mainly created for special moments in a company`s life: a corporate anniversary, new product or new brand launch, holiday parties.

It is also a nice and suitable promotional gift to giveaway at conferences, seminars or business meetings.

 

The Standard Power Box set contains:

  • cover – white / standard graphic
  • notebook 13×21 cm soft / medium / hard – available models: Funky, Urban, Franky, Justy, Silky and Fancy
  • powerbank 4000mAh – “Softi” (it comes with suply cable)
  • metallic pen ”Touch Writer”

Power Box set

You can personalize the set`s items with your logo using digital printing 1 side (on cover, notebook and powerbank) and laser engraving 180° on the pen.

 

Create your favourite combination for Power Box!

 

The Special Power Box set can be 100% customized with your message by having the same graphic design on the cover, the notebook and the powerbank and all-surface printed on cover.

 

Now you have everything you need to create an excellent gift-set for a special occasion!

 

 

sunshades

Custom car sunshades – advertising in motion

 

Your brand message will be able to travel around the world this summer, attractively spread through the customized car sunshades.

Car sunshades are made of sun protective materials such as: PET Polyethylene Air Bubble Aluminized, micro corrugated cardboard, mixed materials (cardboard with one metallized surface).

 

 

The large area personalization provides the opportunity for brands to stand out through a design and a message both strong and visible. It can be used either the silkscreen printing or flexography printing for a more complex design. To customize the cardboard car sunshades, offset printing is suitable in order to obtain a photo-quality print.

 

parasolare auto staticeparasolare auto statice  parasolare auto statice

 

 

 

 

parasolare auto statice parasolare auto pliabile carton clipy-super-compact-metalico-pepsi

 

 

 

 

 

 

 

If you are looking to offer to your customers and business partners a promotional product

    • useful,
    • fitted,
    • long-lasting,
    • having the possibility of personalization over a large area,
    • which can be ergonomically folded/packed – important feature for the mailing campaigns , you can rely on personalized car sunshades.