Colored promotional products

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The biggest trade fairs and promotional products conventions in the world took part in the first half of 2015 and highlighted trends that we already know. Yet, there are some directions to success that are not included in this category, but that also have a major impact on success.

Neon colours are one of the top preferences for the retail fashion. It was about time for this trend to get the attention of the promotional products industry. Even that at first sight, the idea of incorporating neon colours in the marketing mix sounds a bit intimidating, we can assure you that we can find a solution so the idea can have the desired impact and distinguish yourself from your competitors. The secret is to adapt the message to what you discovered enchants your customers.

The spring is almost here so we’re saying that it’s the time to plan unique campaigns and reinvent yourself. To go with neon colours we suggest gadgets, fabrics and accessories.

For more ideas contact us! Here are some suggestions:

2015

Trends in 2015

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2014 was the year in which the companies focused on creating a bond with the customers. They developed campaigns that made the customer interact with their brand, they customized the services that they got or made the brand indispensable to their everyday-life.

5 promotional products highlighted in the past year:

1. 3D printed objects 3D

printing was an ever-increasing trend since it started and became noisy in 2014. Globally, the promotional products manufacturers started to use this technique as a very useful one for small quantities demands. By 3D printing unique objects, the companies achieved their goal to became more personal to the client.

2.  Power banks

In 2014 power banks were a must have. Power banks are available in different shapes, colours, capacity and sizes which help the company to adapt their needs to any budget and brief.

3. Custom made products

We adapted to the requirements and needs of customers and we came up with innovative solutions that raised the profile of our clients’ brands. Thanks to technology and trusted suppliers, we held successful campaigns for our clients and came up with fresh ideas and product that delighted the customers, starting with the suppliers to the final consumer.

4. Notebooks

Together with the small notebooks and hard cover notebooks, they started to gain ground and get to the top of the customers preferences in the past year, with increasing demand. Even if the digital era is taking over our lifestyle, this kind of product is still appreciated and wanted.

5. Full colour printing

The customers wishes to buy promotional products that are interesting and high quality led us to the idea of full colour printing. This left traditional printing behind and allowed us to be more creative. This freedom has brought us nice projects and opened the way to successful campaigns for our clients.

In 2015 we keep most of the trends of 2014 but we add the optimization and efficiency of the promotional products selection process. In short, here are some examples:

1. Useful products

Utility, utility, utility. Useful promotional products are the top of preferences, no matter the activity field of the company.  That it ensure the success.

2. Eco-friendly

Eco-friendly products are an important statement for any brand with well defined values. The impact on the environment is always to the attention of the customer and if the product is also useful, for sure we will have a positive feedback.

3. Power banks 2.0

Power banks are still new in the world of promotional products. This year the emphasis is on portability and power but also on price. Search for the best price/quality ratio, but don’t forget to check also charging capacity. A 5000 mAh power bank will also charge your tablet, not only your phone.

4. Traveling accessories

We’re talking about any portable and useful object that is indispensable for travels, even it’s a business trip or just a vacation: backpacks or laptop bags, travel bags, thermoses, insulating mugs or bottles, plane kits, solar chargers and any product that can make our life easier on our way home.

5. 3D imprinted objects

To the point that the technology of printers allows us to imprint the promotional objects to a higher quality, we predict an era where “sold out” stocks will increasingly disappear.

Color mug

Gadgets, memory sticks or mugs: successful promotional products

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Promotional products are a popular choice for marketing and communication campaigns. Now that the internet allows us to check the result of our campaigns very easily, it’s a shame not to take advantage and promote our products and services using this efficient way.

A BPMA study (British Promotional Merchandise Association) identifies those promotional products which are the most popular amongst consumers. Comparing to other studies which refers most to the American continent, this one analyses the responses of the European consumers and proves that there is a positive relation between promotion through promotional products and the improvement of the brand recognition. According to the results, the campaigns who use promotional products are followed by a significant increase in sales. Beside the increase of the brand notoriety and sales, this way to promote has a better ROI index than classical ways (TV, radio, print)

The study was conducted on a sample of 15,000 people and the main conclusions were:

  • 66% of the respondents declared that they can remember the brand imprinted on the promotional objects they received in the last year
  • 79% declared their will to buy from the brand that gave them the gift
  • 87% of the respondents are keeping the promotional objects more than a year since they receive it
  • 56% confessed that their opinion about the company changed positively since they received the gift

As the chart below shows, the respondents declared that their favorite products are electrical items, USB sticks and mugs.

 

Obiecte promotionale populare

 

87% of the respondents are keeping the objects more than a year since they get it, and 30% up to 4 years. The longer it is kept, the more impact this has on the receiver and the people around it. Pointedly, 94% are saying that they know the name of the company and the brand who gave them the promotional gift and that the mugs are the most used and kept.

It can be noted that office objects are of more interest, by example: pens, notebooks, post-its’; or gadgets with a higher utility: Memory sticks, power banks, etc.

Promotional objects may influence the buying behaviour. Many consumers declared their willing to change the brand that they are regularly buying just to receive a promotional gift from their brand competitors.

BPMA-Research-2012-Influences-on-product-choice

 

 

To have a successful promotional product, first choose the ideal level of utility and take account of its compatibility with your brand.

Promotional products well chosen for your campaigns will increase the level of brand recognition and will have a measurable impact on the sales. We want to help you make the right decisions and give you our support and inspiration that you need to make a good impression.

Source: BPMA Industry research 2013

Prodir pens. Mix it, till it feels good!

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Prodir is a Swiss pen manufacturer globally known for the quality of their products and innovative design. Prodir pens are also known for their eco-friendly features and the long lifetime of use. The guide down below will show you how to chose a Prodir pen and configure it as you want it. You can do thishere.

 

Power banks buyer’s guide

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Power any time you need it!

The perfect solution to ensure that all your gadgets are ready for a walk, fully charged.

Here are the main characteristics that you have to consider when you choose this kind of product:

1. Size:

 

Even the first power banks on the market were pretty big, now, once with the technological boom, we can find small, light and with a nice design products. Ladies can easily fit them into their purses and men can keep it in their suitcases and laptop bags.

 

 

2. Functionality:

Considering how fast new functions are developed for the gadgets we use everyday, a simple design is exactly what we need. Power banks can be activated by pressing a simple button and one or more LEDs show us for how long we can use them. Take advantage of the time that you spend at home or in the office and charge your power bank by laptop or by outlet.

 

3. Power:

The capacity of a power bank can be measured with mAh, exactly like the batteries of our devices (smartphones, tablets, etc). Those ranges from 1500 mAh to 15 000 mAh and depending on the device, they can fully charge your phone or just partially. The most wanted power banks are 2200 or 2600 mAh.

Regarding the actual power, measured in power cycles of the battery, herewith you can see exactly how many devices you can charge with a certain power bank. A 2200 mAh can charge a smart phone completely while a 5000 or 10 000 mAh can charge 3 to 5 smart phones or even a tablet.

It’s very important to express your expectations about the power capacity of the power bank you want so you’ll get the right recommendations.

 

 

 

 

 

4. Charging cable:

A USB – micro USB cable is standard for most products of this type. This is used to charge your device and it can be charged by computer or outlet. For Apple devices, you can use the standard Apple charging cable or you can use a 3 in 1 or 4 in 1 cable, compatible with Iphone 4, Iphone 5 and Nokia.

 

 

5. Brand ambassador:

As a promotional product, a power banks can successfully promote a brand image and, comparing with other seasonal products or with a lower lifespan, using a power bank to promote, you can be sure that many people will see your logo. This is a rising trend, many people enjoying the utility of power banks.

 

 

6. CE certification

CE is a mandatory mark for a certain category of products that are sold on the territory of the European Union, since 1985. That can be found even on products that are manufactured outside the EU territory, if these are made to be sold in EU. All of these, are making the mark famous in the whole world.

In conclusion, the CE mark is the producers’ statement that the products are manufactured according to the EU laws.

Power Banks became a must have accessory for many of us. It helps us to continue work on our smart devices even when we don’t have an outlet in nearby.

 

Find out what proposals we have for you!

Full colour printing

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Being in this field for more than 15 years, we are always looking for the best and new technologies to customize promotional fabrics. The choice of printing technique is important because it may determine the success or the failure of your campaign.

Screen Printing is preferred by most of the customers because of a couple reasons: low costs for large print runs and it’s more efficient when the number of the imprinting colours is low. But what do we do when we need to print full colour? or when the printing area is large and the quantity is small? We won’t be able to get a good price for our promotional products in this situation, so we have to consider sublimation and digital print of large resolution as a customizing option.

 

Tricou Olpo

This technology allows us to have affordable short runs and get high quality results and can print photo-quality details on T-shirts, caps and other promotional textiles. The lifetime of the print in this situation equals the lifetime of product, and all this while maintaining colour integrity.

It is the best way to make a statement and to suggest superior quality products and services that you offer to your customers and business partners.

If you want to impress you can find options to imprint microfibre T-shirts with any pattern, without limits regarding the colours or dimensions. The print can be done according to the specifications, the quantity can vary from 3 to 300 or 1000 products, without significant price changes and the impact will be the one you want. It’s the ideal solution for small and medium size companies with big results.

Follow our work →

Instagram

technical t-shirt -pk140

Promotional t-shirts

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T-shirts are the most popular promotional products. Because of that, we want to make sure that you know how to make the choice when you decide to promote your brand using them.

T-shirts are popular because they fit any budget, and they bear your message. Before everything, we suggest you focus on quality, but when your budget doesn’t allow for you to purchase top brands, we have to find middle way solutions , so called “cheap but good”. 🙂

 

The multiple options of customization that can be done on a shirt allow us to be creative and put even more value in your brand: sustainable embroidery, screen printing for large prints, heat transfer printing for tight deadline promotions.

 

 

“Impressions Study 2013” gives us some information about consumers opinion by comparing t-shirts with other promotional products. The conclusions are pretty clear and help us define our target when we chose t-shirts for your campaigns. Men are most likely to wear a customized T-shirt and regarding the age, well, you know the saying – “the younger, the better”.   Even if FMCG’s companies are the ones that most often give t-shirts to their consumers, there are lots of fields that can take advantage of the benefits of a customized t-shirt by giving them to their partners, representatives or loyal consumers.

 

T-shirt Study

 

A smart brand will make sure that you have your back covered :).

 

Selfie

Selfie promotional items

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The word “selfie” was added to OxfordDictionaries.com and has been appointed as THE word of 2013. Even Pope Francis took a selfie at some point. 🙂

Nowadays everyone has made at least a selfie and promotional products are following this global trend.

We have some ingenious ideas to impress your customers and business partners. New on the market, selfie promotional products are more likely to impress by ingenuity and a little dose of humour.

Subscribe to our newsletter to be updated with the latest information and trends about promotional products!

Promotional Selfie

Useful promotional products

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Our advice?

Go with useful products! A promotional product that is used everyday will for sure has the impact you desire. Starting with car adapters, portable chargers, etc. and finishing with power banks, eco-friendly products and portable video cameras, we hope that our suggestions will help you to find the right product for your brand and/or campaign.

What do you need to know?

– How many promotional products do I need? What’s my budget for them?

– Who will receive this gift? All my colleagues or collaborators? What’s their passion? What would surprise them?

– What promotional products have you given in the past? Were they all welcomed?

– How much time do we have in order to find the right product for you? How much time can you allocate for production? Subscribe to our newsletter to keep up with the latest information and trends on promotional items!

The brief for promotional products

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A successful campaign which uses promotional products starts with a well-drafted plan – the brief. This will help us to come up with the best proposals which will ensure the exposure of your brand during the campaign. This document will send us in the right direction, providing the information we need to guide you to […]

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