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Would you like a mug with EXACTLY the same colours as your brand?

25 April 2016/in blog

The mug is one of the promotional items with maximum usage and exposure in the day to day life, summing up aesthetic and sentimental value for most of us. Brands are easily identifiable by their colour pallet and that is why it is important to reproduce their colour identity as accurately as possible.

Hydrocolor covering is the technology that allows us to reproduce Pantone colours as well as possible. A mug can be partially covered, on the outside or just on the inside, or on its entire surface.

This method can be combined with other special customization methods:

transfer printing: [example] printing the desired logo with opaque white on a mug that already has been HydroColored in Pantone.

sandblasting: making sandblasted surfaces on the outside of the mug. These can also be decorated in a specific colour, thus having visual and tactile 3D effects.

crackle effect: creating a crackled surface, but keeping the special colour and the decorating possibilities by the sandblasting method.

No matter what customization method you decide to choose the HydroColour technique, the result will be amazing and will draw attention when your campaign starts.

Cool sunglasses in a postcard

13 April 2016/in blog, Hot

SunCard sunglasses appears to be the attraction of this summer!

SunCard is a three-way foldable postcard, with enclosed sunglasses. As a DIY promotional object, you can assemble it manually.

SunCard sunglasses offers UV 400 protection, with perfect visibility and a cool look! 😉

Made of 100% recyclable 2×300 gr/sqm cardboard, this unique promotional product can be decorated both sides with print full 4c CMYK. You can fully use it for all your promotional messages.

You will stand out with a 2-in-1 promotional product – gadget flyer and giveaway, ideal for direct mailing and promotions on this summer`s events – conferences, concerts, sports competitions etc.

Go green with promotional products [2]

28 March 2016/in blog

: Eco pencil case – bamboo, paper, wood

: Cube eco pen holder – cardboard, recycled PET stickers

: Cube eco pen holder – cardboard, recycled PET stickers

Sustainability means more than being “environmentally friendly”. Beyond recycling, being sustainable implies a full-aspects approach and a long-term strategy. Richard Branson [Virgin.com], a powerful business and life influence, knows what it means to develop a sustainable business.

Richard Branson – photo: virgin.com

In our previous article, we emphasised the economic and social benefits that companies can gain when business strategies and politics are built around sustainability. First, we have benefits within the company:

Reduced energy and logistics costs
The innovational dynamics by leveraging the employees creativity potential
Pleasant working environment, reduced stress, increased employees satisfaction, therefore, their productivity

: Vegetal Pen – biodegradable organic polymer

: Umbrella bamboo / Umbrella made of bamboo from sustainable forestry

: Solar Recycler Toy – solar energy and 100% recyclable plastic

: Solar Recycler Toy – solar energy and 100% recyclable plastic

: Solar Recycler Toy – solar energy and 100% recyclable plastic

Second, it`s about the way the company and its brands are perceived externally:

Positive image – fairness and concern about environmental and social issues
Statement of principle – the company`s environmental footprint
New market segments, new categories of customers
Highly competitive against companies with similar products / services
Partnerships with suppliers – sustaining local businesses
Close relationship with customers, gaining their trust
Attractiveness to potential investors

UTENSILO Gardening Set

Naturally, promotional products encapsulate the companies ideas, principles, ways of doing business. They represent us in front of our employees, business partners and clients.

The sustainable promotional products are a bold statement of the brand`s strategy and an encouragement from your company to change the attitude towards the environment, from a personal to a business level.

Recycled PET umbrella

Activity tracker – the healthy life tracker

23 March 2016/in blog

Each move accurately counted. Each hour of sleep reckoned for regaining forces. Each calorie burned on the way of a healthier lifestyle, more aware of body`s needs.

Monitoring physical activities has been a rising trend in the last decade. Due to technological developments, instead of a simple pedometer we now use a gadget that can track many parameters all at once.

An Activity Tracker can monitor:

– burned calories

– steps

– sleep hours

– heart rate

– climbing steps (for trackers with altimeter) The minimalist design makes it suitable as an accessory for both fitness time and business attire.

The evolution of a physical condition in a certain period of time can be tracked via iOS and Android compatible app.

You can customise the bracelet through pad printing. Activity Tracker is an excellent promotional product that combines technology with increasing attention on having a healthy lifestyle.

Go green with promotional products!

11 March 2016/in blog

Healthy Mug Peppermint – sera de acasă

In a world that strives for renewal at all levels, where resources are visibly diminished and costs are growing, the companies responsibilities are more and more determined by social goals and sustainable environmental policies.

The spiral “eco-this, bio-that, recycle, reuse, go green” can be overwhelming from company`s point of view, all the way to the personal level, but confident small steps are the guarantee that the whole industry is aware of a vital need: to reinvent itself with sustainable products, sustainable lifestyle and smallest environmental footprint as possible.

Terms such as CSR (Corporate Social Responsibility) and Sustainability are integrated in the backbone of the development strategies, reflected directly into the products. For the last years, the promotional products industry kept giving an increased attention to all these issues.

Retap Water Bottle – produs reutilizabil din sticlă borosilicată termorezistentă și antișoc, capac BPA free

What are the companies economical benefits for implementing such policies? In few words, internally, there are benefits within the company and externally – through the way the company and its brands are perceived. Join us in the next article detailing this subject.

All the blog articles about sustainability are illustrated with customizable promotional products sustaining themselves the idea of protecting the environment, either through the materials they are made of, either through sustainable manufacturing process.

: 3D Puzzle – 100% recyclable carton

: Jucarii cu eco-certificare / Eco certified toys

Eco-friendly microfiber towels

New QS pens – the Prodir experience

14 January 2016/in blog, Hot

Often, a supposedly common idea proves to be a brand relaunch. The new Prodir pens confirm this through their bright simplicity.

The QS pens design is both spectacular and unusually attractive. QS200, with its 100% capability of adjustment to your brand, offers new creative perspectives within the same top quality.

The clip`s printing area is substantial and the available colours are suitable for any brand. You have the opportunity to design your own pen before even asking for a quotation, which is helpful deciding what model suits your needs the best.

Explore the tangible experience through the new QS Prodir pens, ask us for a customised quotation.

Magic moments and holiday sweets

23 December 2015/in blog, no category

Now it`s time for our long awaited vacation! We wish you joyful holidays and a prosperous new year! And because we are in the middle of culinary preparations, we recommend you to try this tasteful cookies recipe [thanks to www.rotinrice.com:

PREP TIME: 30 min
COOK TIME: 20 min

INGREDIENTS:
1 + 3/4 cups (260g) all-purpose flour
1/4 cup (35g) rice flour
2 sticks (80oz/226g) salted butter, softened
1/2 cup (65g) powdered sugar (icing sugar)

INSTRUCTIONS:
1. Prepare one 3-inch round cookie stamp and one 3-inch round cookie cutter. Line a baking tray with parchment paper.
2. Combine all-purpose flour and rice flour in a medium sized bowl.
3. In a large bowl, cream butter and powdered sugar until light and fluffy.
4. Sift in flour mixture. Blend with pastry blender until dough comes together. Wrap in plastic and chill for 15 minutes.

5. Place dough on a large piece of parchment paper. Roll out dough to about 1/4 inch thick.
6. Dust cookie stamp with flour and press onto dough. Remove cookie stamp. Place cookie cutter over stamped dough and cut out stamped cookie.
7. With a flat edge spatula, lift cookie onto prepared baking tray. Repeat until all dough is used up. You may need to roll out remaining dough 2 or 3 times.

8. Bake in a 180 degrees Celsius oven for 20 minutes or until edges are lightly brown. Transfer to a wire rack to cool completely.

Happy holidays !

Retrospections 2015: colouring books for adults

10 December 2015/in blog, no category

Back in 2013, when Johanna Basford has published her colouring book, nothing predicted that millions of “children in disguise” will be touched by a beautiful madness.

The phenomenon was studied upside down, analysed and psychoanalysed in an attempt to answer the question “where does this book success comes from?”. It`s been said that our need to play doesn`t die, it just fades away, hiding somewhere inside us and in some fortunate moments it shows up again, as bright and lively as it was in our childhood, surprising ourselves.

From another point of view, the secret was revealed by placing the book`s launch in a time frame filled with high levels of stress. The world who was spinning in a non-stop carousel suddenly stumbled upon this book, took a comfortable seat on the couch and started colouring. Escaping to another universe with outlines only, where deciding colours and shades are up to you, had become in less than two years one of the most favourite ways of daily stress relief.

The fact that, this week, 5 colouring books for adults are in top 10 bestsellers books on Amazon proves that we are talking about an expanded phenomenon. There are dedicated groups created on social media. George R.R. Martin recognised the huge potential of this category of books and published in late October 2015 The official A Game of Thrones Coloring Book. One of its acclaimed graphic designers is John Howe, who also starred as a designer in Lord of The Rings trilogy.

“Relaxing”, “creative”, “meditative”, “detaches you from the everyday problems”, “another perspective on what`s going on with you” – that`s how described the colouring books for adults those who were seduced by them. Some went even further and made out of colouring books their lifebuoy.

Adults have, therefore, started looking for those two things supposedly lost due to excessive technology: pencil and paper. Big writing tools companies took a benefit from this revival and encouraged it. We can buy now sets of pencils and markers especially designed for this category of colouring books.

Once familiarised with this trend, we can establish how brands can integrate this grown ups emotional flow:

– The colouring book for adults, along with a pencil set, can be a pleasant surprise at the doctor, at the beauty salon or in any other location who has a waiting room; the waiting can be eased that way even in a restaurant 😉

– Special designed promotional products which encourage this relaxing activity – as the innovative colouring notebook – can be offered in marketing campaigns, focusing on the assimilation into the community, on solidifying brand and customers relationship and on trusting theirs creativity resources.

– Inside the company, same elements of community creativity can be featured in a team-building that includes this kind of activity.

– Colouring theme parties can be a good opportunity for a company to give away logo customised writing materials. The secret resides in observing the adult customer in the light of this expanding phenomenon and joining him in his “play” by helping him to rediscover the universe of childhood.

Photo source: Wendy Piersall

Decorated mugs for a Christmas smile

29 October 2015/in blog, Hot

Winter holidays were always the most awaited time of the year when – besides gifts – we share unforgettable moments with the ones we love.

Engaging in building these memories for each and everyone who stood by you during the past year it`s an important event. A funny or a stylish customised mug, carefully packed in a gift box, is the adequate object for emphasising this moment and for creating and enhance the attachment to all what your brand states and represent.

Mugs are among the most used and retained promotional items. Their impact is even more increased as they are used daily, always in the eyesight of the recipient and those around him. Their customization can be performed directly by decalcomania or by creating special gift sets. Mugs can be joined, on a festive note, by compliment cards, personalised coasters, seasonal sweets, various accessories for tea and coffee (flavoured tea sets, infusers, personalised boxes of tea or coffee).

The diversity of mugs allows any budget: porcelain – for a more generous budget,ceramic – for reduced budgets. Carefully and properly packaged, they can be delivered safely to all your partners.

In bright colours or in a delicate snow-white, with an attractive design, a decorated mug will be everyone`s favourite at home or at the office!

Holidays sweeter than ever

21 October 2015/in blog, Hot

The holiday season is pretty busy, each of us went through the stress of choosing the most appropriate gift, either for the family or for those with whom we work: employees, customers and lots of other partners. If you have not decided yet on this issue, there`s an accessible gift that you can`t go wrong with, regardless of whom it is offered: sweets.

Chocolate, biscuits, gingerbread – this is a midwinter night’s dream! Regardless of age, we all share the same joy of the moment receiving appetizing sweets, beautifully arranged, with tempting tastes and flavors. And because they can themselves becustomized, your brand message will be highly appreciated.
As well these indulgences can add sweetness and flavor as a surprise addition to the gifts already established. No one would mind ?

The sweets are various and suit all tastes: assortments of white, black or milky chocolate, or less perishable sweets like simple gingerbread or simple chocolate, flavored biscuits, chocolates with different flavors, presented in various shapes typical for winter holidays.Packages are customizable, solid, attractively coloured and with a special design.