5,000 / 5,000 WHAT ARE EMBOSSING AND DEBOSSING? The personalization of promotional materials and objects is at the heart of successful branding. How do you want to personalize your promotional items, by embossing or debossing? The terms sound similar, but their meaning is very different, even opposite. We regularly have discussions on embossingvs. debossing within […]
Here is an idea of promotional items / gifts suitable for both the office and the home: personalized wall clocks.
Humans have always noticed the passage of time. Thousands of years ago, they measured the moving shadow of an obelisk or the rhythm of water dripping from a vessel. They calculated how long a lit candle lasted and invented the hourglass. The first mechanical watches appeared at the beginning of the 14th century, undergoing countless changes until their current forms.
A wall clock as a promotional object is a special gift by personalizing it with your brand’s logo. You have the opportunity to offer a useful gift that will be present for a long time under the eyes of those who live or work near it.
Some suggestions regarding the recipients of this kind of gifts:
business partners / distributors
A suitable opportunity to reaffirm the connection between the company and its collaborators is offering personalized wall clocks. You can choose clocks with a special design, customized or wall clocks made by famous manufacturers with a compliment card from direct collaborators.
employees
Offer wall clocks with modern or retro design, which can easily find their place in the homes of your employees. It will be a nice way to show appreciation for the time dedicated by your employees to the support and development of the brand.
own headquarters / cabinet / own offices
Perhaps the best place for promotion, where the watch can be seen by many people for a long time. At the reception, where they will be welcomed by the company’s employees, in the meeting room where it will be appreciated by the discussion partners, in the dental / medical office where there can be an object with a special design that will make the wait more pleasant.
Whoever you give these personalized wall clocks to, they will surely be appreciated. Time will be on your and your brand’s side!
We can help you choose the most suitable design for your collaborators, write us or call us and we will guide you among the many options .
Pantone colors of the year 2021 are PANTONE 13-0647 Illuminating and PANTONE 17-5104 Ultimate Grey. This is a combination of a cheerful and bright yellow and an emblematic gray for solid and reliable elements that provide a solid base.
The union of the Gray Ultimate color with a vibrant Illuminating yellow expresses a message of positivity supported by strength. Practical and solid, but at the same time warm and optimistic, this is a combination of colors that gives us resistance and hope. We must feel encouraged and uplifted; this is essential for the human spirit.
– LEATRICE EISEMAN, EXECUTIVE DIRECTOR OF PANTONE COLOR INSTITUTE
Color plays a vital role in marketing. When designing the branding and logo of your company, the choice of colors is an element of major importance.
According to studies called Exciting Red and Competent Blue, purchase intention is greatly affected by colors due to the impact they have on the way a brand is perceived. Therefore, colors influence the way consumers view the “personality” of the company in question. And “personality” plays a central role in the creative development of the brand.
When people talk about Pantone colors, they usually mean the color specified in the Pantone Color Matching System (PMS).< /p>
If you see PMS 1837, you will instantly recognize the associated brand – Tiffany & Co. This color, known as Tiffany blue, is inspired by the color of a wild bird’s egg.
If your brand has a primary or standard color, such as the red used by Coca- Cola or Microsoft blue, this can be more easily reproduced on a digital press or plastic personalization . Different printing processes will have different effects on color.
The Pantone colors of 2021 can be a challenge when it comes to promotional materials. However, they can be successfully incorporated or combined in your own brand color palette.
The Pantone Color Matching System is the standard language for communicating colors of to the designer to the manufacturer to the retailer to the customer. The Pantone system is now widely accepted and relied upon by printers, manufacturers, retailers, artists, designers and others.
This is a standardized patented color system used in many industries, which describes colors by an assigned number (eg “PMS 12”). Invented in the early 1960s, PMS allows designers to match colors regardless of the process used to produce the color. This allows companies to assign a suitable color to their brand.
This system highlights the best representation of color intent in the graphic arts. It consists of thousands of pre-formulated colors to produce specific colors for products and models.
The mission of Lexonn is to offer corporate gifts and promotional products of high quality to each company and, since PMS colors are standardized, we can offer you a quality that meets your expectations.
Make a good impression by choosing promotional products that match your Pantone colors. Give your company a unique advantage by choosing shades that your customers will instantly associate with your business.
Contact a Lexonn consultant for the most suitable objects, on which your Pantone colors from the brand book will look as they should. Read more
Within a company, leading a team can often be a challenging task. When it comes to increasing employees morale and sustaining an encouraging workplace environment, attention and commitment are needed. That is why offering personalized gifts is an effective way to encourage the achievement of the company’s main goals.
Employees appreciation helps stimulate their commitment and encourages them to remain loyal to the company. Obtaining high-performance results is another element that is pursued in the recognition system.
According to a 2017 Promotional Product Association International Sales Report, the key purpose of giving away promotional products that year was developing the relationships with the employees. Recognizing an employee’s efforts and appreciating his or her abilities creates an essential connection between the company and the employee.
72% among a professional survey respondents mentioned that promotional products are a positive employees loyalty boost. Personalized gifts will always be a reminder of the feeling of appreciation.
Receiving personalized promotional gifts, employees become more familiar with the brand. Therefore, those with a positive outlook on the brand are more likely to recommend the company to family and friends. Employees’ trust in the brand they represent will always be an advantage for the company.
A job well structured in terms of requirements and recognition makes an employee feels as an useful contributor in the company to which it belongs.
According to Cicero Group research:
69% of employees would work harder if they feel that their efforts would be more appreciated.
Although giving personalized gifts is a quick and ideal reward plan, employees’ priorities and needs require attention. Therefore, due to the fact that the scope of promotional products is vast, we must choose the most practical ones. For example, textiles are useful and essential elements in everyday life:
In 2021, personalized gifts trends are still related to technology and work-from-home:
Objects made of sustainable materials are increasingly in demand. Through them, your company can visibly affirm the brand’s dedication to supporting an unpolluted environment. Employees will be happy to support a brand that is undeniably involved in actions designed to protect the environment.
A sweet surprise personalized with your brand logo will pleasantly complete the offered gift.
All these objects meet the employees’ needs and support – by personalization with the company logo – the value of the brand and the company’s set of values.
Write us your ideas and a Lexonn consultant will help you make the most suitable choice!
A Bullet Journal – a diary with sheets printed with dots instead of lines or squares – can be one of the most inspiring promotional items that a brand can offer to its clients and partners.
While everyone is looking for a dated, classically lined diary or a simple one with vellum sheets, your company can stand out with this remarkable dotted diary model.
Bullet journaling started as a kind of mindfulness-satisfaction-productivity trend that equates the youth of a organized journal with an ordered inner life.
Ryder Carroll, a digital designer from New York, crowdfounded this Bullet Journal (or BuJo for short) and invented with the help of an organization method to help him be more focused and productive. Having difficulty concentrating since childhood, Carroll developed his own system to be able to have a more organized thinking.
How did he do it? He reveals to us in the presentation held in 2017 at TEDx YALE: How to clear your mind – keep adiary.
Bullet Journal is designed to contain the chaos that is life.
Ryder Carroll
Personalize an agenda dotted with your brand logo, a slogan that makes you known or the name of your company and support your employees, clients or business partners to become more productive, more organized, more in control of their own time and themselves .
We can help you make a special gift to your collaborators and employees, with an offer tailored to your company’s needs, contact us!
As every year, on June 5th we celebrate Environment Day worldwide. When the world seemed to be more and more aware of the problems related to the environment, everyone’s life was turned upside down. And after a period in which people were forcibly withdrawn, leaving nature to breathe, others were added to the still unsolved problems. The images of indiscriminately thrown masks are well-known, in addition to those with “plastic bags”.
More than ever, it’s time for everyone, people and brands, to contribute to protecting the environment and promoting a sustainable way of life.
In terms of reinvention, the Prodir company is always among the first. The Swiss manufacturer of writing instruments has developed a new range of recycled plastic pens with antibacterial coating.
”Regeneration Pens” – Made of ecological materials, these elegantly designed writing instruments allow you to incorporate sustainability as a credible part of your brand message. They are made 100% of recycled plastic from the same material used in the Prodir factory. In addition, the lead used is of the latest generation and without lead among the components: Floating Ball® lead free.
The “Regeneration Pens” range has recently received a substantial improvement by being coated with the antibacterial additive Biomaster from Addmaster.
This globally renowned additive, ISO 22196 certified, inhibits the growth of bacteria by up to 99.99% for the entire duration of the life of the pen. Biomaster technology is based on silver ions, a technology recognized and used for centuries – and has no harmful effects.
The Swiss producer thus tackled two major issues of urgent relevance: sustainability and hygiene.
You can increase customer loyalty by offering personalized promotional products specially created for a sustainable lifestyle . Employees and customers will appreciate your brand more when they receive products that incorporate an ecological vision.
Contact us and we will try to provide you with as much additional information as possible about the Prodir antibacterial pen and about many other ecological solutions promotion with the help of personalized promotional products.
We will be back to you shortly.
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