Promotional items for the company’s anniversary

 

In general, an important project or an anniversary are perfect opportunities to reinforce your brand’s values, goals and brand itself. These occasions offer precious time for reflection and celebration and are intended to appreciate the evolution of work, both individually and in the team.

In such a context, it is also important to emphasize not only the company’s achievements, but also the difficulties encountered in order to highlight the progress. We will discover further what kind of promotional objects we can use for the company’s anniversary.

Recognizing the efforts of an employee and appreciating his/hers skills creates an essential link between him/her and the company.

 

An acclaimed human resources consultant, Sharlyn Lauby, talks about the importance of celebrating the contribution of employees: “Smart companies realize that what sets them apart from the rest is their people and their work. Anniversaries are the opportunity to recognize people’s contribution.”

Celebrating the company`s anniversary:

  • strengthens and maintains the connection with customers
  • reinforces the image of the company
  • may announce the launch of a new product
  • provides a boost to existing marketing programs
  • can launch new initiatives
  • promotes the achievement of goals and increases achievements

 

The company’s anniversary in the marketing strategy:

Marking the company’s anniversary with a celebration can also be a powerful sales and marketing tool. The celebration contributes to increasing employee morale and stabilizing business relationships.

For a business to be successful, it is essential to build and maintain a strong and personalized relationship with clients. This can be done in several ways. You can offer them special prices, discounts or additional services. At the same time, you can surprise them with a personalized gift from promotional products range.

How companies show appreciation to their teams?

Companies can now consider an outdoor gathering, such as a picnic, or organizing an event in a special place. Such a meeting is a good time to return to the basics. The gestures are simple but significant, such as offering personalized gifts.

“Every opportunity a company has to celebrate something, no matter how big or small that something is, should really have the purpose of trying to lift employee morale”

Virtual meetings are, of course, an option and there are many creative approaches to include the whole team. Gifts can be sent to employees right at the place where they work remotely. Regardless of whether is an outdoor or an indoor event, it is important that the place we choose corresponds to the needs of the company and the expectations of the guests. It is recommended to take into account preferences in terms of comfort and the creation of an optimal environment, an achievable goal with the help of personalized promotional products.

What kind of promotional products can we use

For the company’s anniversary, you can select from the following categories of promotional product personalized with your brand’s logo

  • cooler bags
  • umbrellas
  • powerbanks
  • sets of sport items
  • tech accessories
  • backpacks
  • sunglasses
  • picnic sets
  • thermoses
  • reusable mugs made of recycled plastic
  • essential party accessories: balloons, personalized garlands, etc.

The variants are multiple, from simple giveaways to mark the anniversary moment to sets of personalized objects dedicated to employees and important clients.

 

 

 

Write us the details of your ideas and a Lexonn consultant will help you make the most suitable choice.

 

 

 

jacheta softshell

In trend: softshell jackets and bodywarmers

 

jacheta softshell

 

To be safe at low temperatures, it is always important to wear the right clothing. It is essential to wear clothing items that allow us to move freely, such as jackets and softshell vests.

Since we have a good understanding of how the human body works when we are cold and we know the properties of certain materials, it is recommended to choose clothes made from a wide range of artificial and natural fabrics. Having said that, the ideal clothing items for such circumstances are softshells.

What are they made of? They are m ade of a soft insulating polyester fabric.

 

 

Softshell jackets and vests, a smart trend

Fashion theorist and historian, James Laver has a theory about the life cycle of fashion trends. It was supported by Stanley Marcus, the former president of the American luxury chain, Neiman Marcus. According to this theory, when a trend is in fashion, it is definitely “smart”. From the range of warm clothes, the most used pieces are jackets and vestele softshell. They allow us to use several layers of clothes without hindering our movements and are very practical.

These are essential pieces of clothing in anyone’s wardrobe, but also an important part of the equipment of any employee or member of your company’s team.

Experience has shown us that, in general, several layers of clothes successfully fulfill the need to adapt to cold temperatures. However, for a high level of comfort, layers of light clothes are recommended instead of thick and bulky ones. Clothes such as jackets and softshell vests allow good ventilation and, at the same time, the trapped air acts as a good insulation against the cold.

Important elements in choosing customized softshell jackets or vests:
  • choosing the optimal way of personalization, taking into account the characteristics of the material
  • type of event / occasion for which these jackets/vests are offered
  • the available budget – essential in choosing the model
  • the size structure of the beneficiaries, to offer them the most pleasant experience
  • the style of jackets or vests offered: functional style (workwear) for work hours or classic style for everyday or recreational activities
For them to work effectively, they must:
  • To keep the body warm, because when we expose ourselves to low temperatures, the sense of touch, respectively pain, are not as perceptible, therefore employees may be prone to accidents
  • To regulate body temperature and keep it constant
  • To allow free movement
  • To allow you to be comfortable regardless of the weather

 

jachete si veste softshell personalizate

 

Personalization methods

Given the special characteristics of this material – impermeability, wind resistance – the customization possibilities are limited to those that do not permeate the material. That’s why embroidery is not recommended for these pieces of clothing. Screen printing transfer or the new high quality printing method, DTF (Direct To Film – printing on film and then transferring on the object) is successfully used.

Contact a Lexonn consultant for questions related to personalization methods and for the most practical textile products favorable during the cold weather!

 

 

Self-care promotional products for mind and body

self-care promotional products

 

Promotional self-care and wellness products are among the most sought-after items this year. They encourage companies and brands to promote health and well-being both at home and at work, along with productive habits. We can name promotional self-care products for mind and body candles, utensils dedicated to personal hygiene, compact mirrors, sleeping masks, massage tools and many others.

 

Self-care: what does it mean?

The term self-care is used a lot these days, but what does it really mean? Although its popularity in the common language could be considered recent, this term is not a new concept.

A 2010 study published in the JBI Library of Systematic Reviews defined this term as “the set of activities in which a person is involved throughout life on a daily basis”, focusing on the promotion of health, the prevention of diseases and the management of problems that arise. When people talk about self-care, they generally refer to the deliberate choice to do something about their well-being, both from a mental, physical and spiritual point of view.

As the concept of self-care becomes familiar, many brands appear with various pop-up concepts that include self-care products, kits or giveaways to offer their customers and employees the help they need.

 

 

Why is this concept important?

Kelsey Patel, a Los Angeles health expert and author of “Burning Bright: Rituals, Reiki & Self-Care to Heal Burnout, Anxiety and Stress “, claims that self-care contributes to how we can all better cope with daily stressors.

Several organizations concerned about health consider that self-care or the concept of self-care and giving a period of time in this direction relieves daily pressures and helps to improve productivity. Self-care doesn’t have to involve a huge time commitment or unexpected costs and has countless benefits.

 

July 24th – International Self-Care Day

Here is an opportunity to bring this concept to attention. You can celebrate this day by offering employees objects personalized with the company brand. Choose these items from among those that can bring a state of physical, mental and spiritual well-being to your colleagues. Don’t limit yourself to one day. Use every opportunity to give small gifts to build their well-being.

 

 

Choosing promotional self-care products

The choice of objects to be personalized with your brand is primarily related to their recipients. The event at which you will offer them is also important. Make sure that the objects you choose correspond to your own marketing and communication policies and that they reflect the sustainable course of your brand. As much as possible, choose objects made of natural, recycled, certified materials with a low environmental footprint.

Contact a Lexonn consultant and find out our proposals for promotional self-care products.

 

 

 

Christmas promotional gifts

Games of science

Games Of Science – how to disseminate science

Tineri studenti, doctoranzi si cercetatori si-au masurat puterile de concentrare a stiintei in doze mici dar fascinante in finala Turneului Campionilor Games Of Science. Games Of Science a implicat ca organizatori British Council Romania, Biomentorhub si Universitatea Politehnica din Bucuresti.

 

 

In 18 iunie a avut loc finala ineditei competitii de comunicare a stiintei. Ea s-a desfasurat intr-un format original realizat de Ada Roseti, de asemenea in rol de Master trainer si moderator. Ada Roseti este doctorand in Stiintele Educatiei la Universitatea Bucuresti, abordand o teza despre modul in care predarea comunicarii studentilor la stiinte afecteaza intentia lor de a-si comunica cercetarile catre public.

 

Ada Roseti

Games Of Science: cum poti prezenta o cercetare stiintifica intr-un timp mai scurt decat un TikTok?

Participantii din intreaga tara au tradus cercetari complexe pe intelesul oricui, in prezentari cu durate intre 15 secunde si 3 minute. O adevarata provocare!

  • cum se realizeaza designul spatiului aerian
  • cum functioneaza arhitectura neuronala
  • cum putem distruge poluantii din atmosfera
  • de ce e important sa folosim pesticide cu masura
  • cum putem folosi tehnologia pentru a monitoriza albinele sau a detecta bacterii

Plus multe alte teme captivante din biologie, inginerie, tehnologie, matematică, chimie sau psihologie!

Evident, au fost si premii pentru cei 14 finalisti de la Games Of Science. Ne-am bucurat de increderea organizatorilor de a sustine si noi tinerii cercetatori. Am pregatit pentru acestia cate un rucsac personalizat de laptop, functional si comod de utilizat.

Felicitari tuturor participantilor si mai ales castigatorilor Games Of Science 2022!

Le multumim organizatorilor si va invitam sa sustineti si voi, oricand aveti aceasta oportunitate, initiativele, actiunile si campaniile care ne vor ajuta sa ne construim un viitor bun.

 

 

 

Embossing and debossing: subtle methods of personalization

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WHAT ARE EMBOSSING AND DEBOSSING?

The personalization of promotional materials and objects is at the heart of successful branding. How do you want to personalize your promotional items, by embossing or debossing? The terms sound similar, but their meaning is very different, even opposite.

We regularly have discussions on embossingvs. debossing within the consultancy we offer in our clients’ projects. It is understandable, it is not a common topic, except for fans of printing methods.

What is the difference between the two easily confused methods? Debossing produces an image that is pressed into the material and indented, while embossing produces an image raised and slightly larger than the surface of the material.

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EMBOSSING PROCESS

Embossing is the art of producing patterns on the surface of promotional products made of metal, leather, cardboard, paper and silicon.

There are 2 methods to create an embossed effect:

– The promotional product is pressed between a pair of molds specially adapted to the hardness and depth of the required design.

– The design is created as part of a mold. The material, i.e. silicon, is poured into the mold, creating the product with the embossed design. This method also allows for a color fill in the mold, resulting in a highly colored design.

ADVANTAGES:
  • Branding becomes part of the product and is permanent.
  • Create a 3D logo effect
  • Can be completed with stamping with foil or with color filling on silicone items

 

DEBOSSING PROCESS

Debossing (or hot stamping) is produced by pressing a hot engraved metal plate on the surface of a product with high pressure. The result is a permanent image pressed on the surface of the product, offering a high perceived value to promotional gifts.

 

A metal plate most commonly called a “block” is produced using a die cutting process to create the logo or design raised on the surface. The block and the product are placed in a press, because punching requires a lot of pressure and heat.

In the workshop, it is determined how deeply the design will be printed in the product. This is mainly determined by the material that is deboned. The result is a personalized imprint that looks elegant and subtle and will not fade over time.

 

EMBOSSING AND DEBOSSING IN THE PROMOTIONAL PRODUCTS INDUSTRY

Embossing and debossing processes are most frequently used to make promotional products such as:

  • Diaries and other leather objects or accessories
  • Customized silicone bracelets with embossed designs that have been popular over the years; they may also include a color fill to highlight the logo.
  • Carton and cork

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CONVERT YOUR DESIRED DESIGN INTO A VECTOR FORMAT

The reason why vector files are better is that there are mathematical calculations that make it possible to resize the project without losing quality. This method makes the printing process easier, regardless of the type of packaging or product you want to create.

It is also important to use a simple design. The more complex the logo, the more likely it is to look distorted when it is made in a 3D format. Also, logos that have shadows, gradients and similar effects can look unusual when they are suddenly transformed into a three-dimensional texture, so in this case, a simpler model is safer.

Choose the most suitable method for promoting your brand and a Lexonn consultant can guide you through the multiple options.