One of the concerns of the promotional product industry related to sustainability is the use of ecological packaging. Most of the time, the promotional items you purchase for promotion are packed, sometimes with additional protective materials. Products can be sustainable, but a polluting packaging does not match the chosen direction of environmental protection.
Let’s take a look at what packaging means in general. For promotional products, packaging means boxes, preformed interiors, paper, bags, protective foils, rolls, filling material, crates, pallets, etc.
The materials from which these packages are made can be: cardboard, paper, wood, plastic (in all forms), metal (aluminum, alloys), textile materials. The increase in the amount of packaging in circulation imposed the need to preserve the ecological balance. That’s why, as in other industries, the production of promotional items turned to making packaging from more environmentally friendly materials.
Plastic elements have been replaced with cardboard structures of similar strength. The actual packaging was eliminated where the use was more aesthetic than protective. Many of the natural materials have been replaced with the same recycled materials, saving natural resources.
Most of the producers of promotional products we work with have made the effort to make packaging from recyclable or recycled materials. We are talking here especially about cardboard packaging. We have many products in our portfolio that are packed in boxes made of FSC® certified materials. they are made of recycled materials: recycled paper, recycled glass, recycled PET or ABS, etc.
Reducing the packaging to save material is another eco-friendly option, together with the elimination of plastic elements:
Giving gifts in paper bags is still a very good idea, the paper can be reused or recycled very easily. There is also the option of customizing some cotton or jute bags, bags that will definitely be reused after receiving them.
In addition to the raw materials and materials used in the production of ecological packaging, their recycling and reuse protects the environment. Cardboard, paper, cotton, plastic of certain types – all can be both recycled and reused for other purposes. For example, the packaging of a bottle or a glass can be used as a phone or a small pot holder:
For the filling of the gift boxes, it is beneficial to use materials that are as sustainable as possible. Biodegradable flakes or recycled foil or shredded paper can be used:
Regardless of the products you choose, always take into account the packaging used, so that your promotional actions have as little impact on the environment as possible. Lexonn consultants are at your disposal for details and suggestions suitable for your projects.
In general, an important project or an anniversary are perfect opportunities to reinforce your brand’s values, goals and brand itself. These occasions offer precious time for reflection and celebration and are intended to appreciate the evolution of work, both individually and in the team.
In such a context, it is also important to emphasize not only the company’s achievements, but also the difficulties encountered in order to highlight the progress. We will discover further what kind of promotional objects we can use for the company’s anniversary.
Recognizing the efforts of an employee and appreciating his/hers skills creates an essential link between him/her and the company.
An acclaimed human resources consultant, Sharlyn Lauby, talks about the importance of celebrating the contribution of employees: “Smart companies realize that what sets them apart from the rest is their people and their work. Anniversaries are the opportunity to recognize people’s contribution.”
Marking the company’s anniversary with a celebration can also be a powerful sales and marketing tool. The celebration contributes to increasing employee morale and stabilizing business relationships.
For a business to be successful, it is essential to build and maintain a strong and personalized relationship with clients. This can be done in several ways. You can offer them special prices, discounts or additional services. At the same time, you can surprise them with a personalized gift from promotional products range.
Companies can now consider an outdoor gathering, such as a picnic, or organizing an event in a special place. Such a meeting is a good time to return to the basics. The gestures are simple but significant, such as offering personalized gifts.
“Every opportunity a company has to celebrate something, no matter how big or small that something is, should really have the purpose of trying to lift employee morale”
Virtual meetings are, of course, an option and there are many creative approaches to include the whole team. Gifts can be sent to employees right at the place where they work remotely. Regardless of whether is an outdoor or an indoor event, it is important that the place we choose corresponds to the needs of the company and the expectations of the guests. It is recommended to take into account preferences in terms of comfort and the creation of an optimal environment, an achievable goal with the help of personalized promotional products.
For the company’s anniversary, you can select from the following categories of promotional product personalized with your brand’s logo
The variants are multiple, from simple giveaways to mark the anniversary moment to sets of personalized objects dedicated to employees and important clients.
Write us the details of your ideas and a Lexonn consultant will help you make the most suitable choice.
To be safe at low temperatures, it is always important to wear the right clothing. It is essential to wear clothing items that allow us to move freely, such as jackets and softshell vests.
Since we have a good understanding of how the human body works when we are cold and we know the properties of certain materials, it is recommended to choose clothes made from a wide range of artificial and natural fabrics. Having said that, the ideal clothing items for such circumstances are softshells.
What are they made of? They are m ade of a soft insulating polyester fabric.
Fashion theorist and historian, James Laver has a theory about the life cycle of fashion trends. It was supported by Stanley Marcus, the former president of the American luxury chain, Neiman Marcus. According to this theory, when a trend is in fashion, it is definitely “smart”. From the range of warm clothes, the most used pieces are jackets and vestele softshell. They allow us to use several layers of clothes without hindering our movements and are very practical.
These are essential pieces of clothing in anyone’s wardrobe, but also an important part of the equipment of any employee or member of your company’s team.
Experience has shown us that, in general, several layers of clothes successfully fulfill the need to adapt to cold temperatures. However, for a high level of comfort, layers of light clothes are recommended instead of thick and bulky ones. Clothes such as jackets and softshell vests allow good ventilation and, at the same time, the trapped air acts as a good insulation against the cold.
Given the special characteristics of this material – impermeability, wind resistance – the customization possibilities are limited to those that do not permeate the material. That’s why embroidery is not recommended for these pieces of clothing. Screen printing transfer or the new high quality printing method, DTF (Direct To Film – printing on film and then transferring on the object) is successfully used.
Contact a Lexonn consultant for questions related to personalization methods and for the most practical textile products favorable during the cold weather!
Promotional self-care and wellness products are among the most sought-after items this year. They encourage companies and brands to promote health and well-being both at home and at work, along with productive habits. We can name promotional self-care products for mind and body candles, utensils dedicated to personal hygiene, compact mirrors, sleeping masks, massage tools and many others.
The term self-care is used a lot these days, but what does it really mean? Although its popularity in the common language could be considered recent, this term is not a new concept.
A 2010 study published in the JBI Library of Systematic Reviews defined this term as “the set of activities in which a person is involved throughout life on a daily basis”, focusing on the promotion of health, the prevention of diseases and the management of problems that arise. When people talk about self-care, they generally refer to the deliberate choice to do something about their well-being, both from a mental, physical and spiritual point of view.
As the concept of self-care becomes familiar, many brands appear with various pop-up concepts that include self-care products, kits or giveaways to offer their customers and employees the help they need.
Kelsey Patel, a Los Angeles health expert and author of “Burning Bright: Rituals, Reiki & Self-Care to Heal Burnout, Anxiety and Stress “, claims that self-care contributes to how we can all better cope with daily stressors.
Several organizations concerned about health consider that self-care or the concept of self-care and giving a period of time in this direction relieves daily pressures and helps to improve productivity. Self-care doesn’t have to involve a huge time commitment or unexpected costs and has countless benefits.
Here is an opportunity to bring this concept to attention. You can celebrate this day by offering employees objects personalized with the company brand. Choose these items from among those that can bring a state of physical, mental and spiritual well-being to your colleagues. Don’t limit yourself to one day. Use every opportunity to give small gifts to build their well-being.
The choice of objects to be personalized with your brand is primarily related to their recipients. The event at which you will offer them is also important. Make sure that the objects you choose correspond to your own marketing and communication policies and that they reflect the sustainable course of your brand. As much as possible, choose objects made of natural, recycled, certified materials with a low environmental footprint.
Contact a Lexonn consultant and find out our proposals for promotional self-care products.
Tineri studenti, doctoranzi si cercetatori si-au masurat puterile de concentrare a stiintei in doze mici dar fascinante in finala Turneului Campionilor Games Of Science. Games Of Science a implicat ca organizatori British Council Romania, Biomentorhub si Universitatea Politehnica din Bucuresti.
In 18 iunie a avut loc finala ineditei competitii de comunicare a stiintei. Ea s-a desfasurat intr-un format original realizat de Ada Roseti, de asemenea in rol de Master trainer si moderator. Ada Roseti este doctorand in Stiintele Educatiei la Universitatea Bucuresti, abordand o teza despre modul in care predarea comunicarii studentilor la stiinte afecteaza intentia lor de a-si comunica cercetarile catre public.
Participantii din intreaga tara au tradus cercetari complexe pe intelesul oricui, in prezentari cu durate intre 15 secunde si 3 minute. O adevarata provocare!
Plus multe alte teme captivante din biologie, inginerie, tehnologie, matematică, chimie sau psihologie!
Evident, au fost si premii pentru cei 14 finalisti de la Games Of Science. Ne-am bucurat de increderea organizatorilor de a sustine si noi tinerii cercetatori. Am pregatit pentru acestia cate un rucsac personalizat de laptop, functional si comod de utilizat.
Felicitari tuturor participantilor si mai ales castigatorilor Games Of Science 2022!
Le multumim organizatorilor si va invitam sa sustineti si voi, oricand aveti aceasta oportunitate, initiativele, actiunile si campaniile care ne vor ajuta sa ne construim un viitor bun.
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