Classic Blue – Pantone Colour of the Year 2020
Classic Blue is the Pantone colour of the year 2020.
Since 2000, Pantone Color Institute choose a defining colour for the whole year. With time, Pantone had become an important reference point in the delicate field of colour management. The companies outline their marketing strategies always considering their identifying colours.
Why are colour standards important?
A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the most important design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%.
PANTONE INSTITUTE
Whether you have or not a blue hue in your brand logo, you can take advantage of the color chosen by Pantone as being representative this year.
Classic Blue – a calm, positive colour that inspires confidence
It is a colour that can develop a stronger connection between the brand and the company`s clients and partners.
Here are some of our proposals for customizable blue promotional items. You can use them as inspiration for your marketing campaigns in 2020.
A Lexonn consultant can guide you anytime in choosing the most suitable products and customization methods for each of your projects.
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