Promotional products for employees (2) - Kit of promotional items

In this episode of the Brand. Employees. Promotional products we will see what Employer Branding means and how we can use personalized promotional products to develop the connection between employees (potential or existing) and the promoted brand.

We noted in the previous episode on this topic that employees are the engine business and it is important for them to receive recognition and appreciation from the company.

The Welcome Kit can represent a first step in recognizing personal value. However, the evolution of employees over time must be constantly encouraged and rewarded according to their dedication to the development of the company.

Employer Branding – the company’s relationship with employees

The notion of Employer Branding refers to the reputation that a company has as an employer. Its reputation is strengthened first of all by the value of the employees attracted and kept for as long as possible. One of the most accessible means for a company interested in Employer Branding is offering personalized promotional products to its employees.

Promotional products for employees

An effective strategy in building the employer brand must be based on the attraction, stimulation and retention of employees.

At all events held in these main directions, your company can offer promotional products for employees, suitable for the event and the brand image.

When can you offer promotional items to employees?

you are moving to a new office
participate in a sporting / cultural / charitable event
everyone goes to teambuilding
the company celebrates a number of years since its foundation
participate in recruitment fairs for students / young people
the company participates in an event / a fair / a conference / a symposium abroad
whenever it is necessary to remind employees of the importance of their activity in the development of the company

Attracting potential employees

The first to whom a brand wants to present itself as attractively as possible are potential employees. You will discover them during various recruitment actions / job fairs. Another stage passed by potential future employees is the internship.

photos: Instagram

Employee motivation and retention

The company’s investment in employer branding is essential throughout the collaboration between employees and the brand. Although we are moving into the new stage of Internal branding, employees will always be in a central role, supporting the image of the company both in front of other potential employees and customers.

By stimulating the performance of employees and constantly rewarding them, the company will benefit from reciprocity born in a natural way and, therefore, all the more valuable.

A consultant from our company is always at your disposal to help you identify the right methods of stimulation and rewarding the work of your brand’s employees.

The current trend is to create, depending on the allocated budget, a package / set / kit of promotional items for employees, personalized with the brand logo or a message with meaning for the event at which it is offered.

Depending on the allocated budget, you can choose some of our suggestions for promotional products for employees:

classic office promotional products: agenda, pen, cup, lanyard.
textile promotional products: sacosa, cap , sweatshirt, plain t-shirt or polo shirt, vest or jacket
useful objects: laptop backpack, thermos, umbrella, travel bag, key ring, business card holder
technology-related promotions: mobile phone support. powerbank, power cables, car charger , USB
funny objects, in vogue, intended for relaxation: spinner< /a>, candies and personalized chocolate, sunglasses, games, ball
promotional products that support the environment: plants in personalized packaging, objects made of recycled/recyclable materials, etc.

If there is no time or budget for taking a complex decision regarding the creation of an employer`s kit, you can always use an already prepared one. The kits for various moments or events, dedicated to children, pets, or those for the car / bike will be very well received by the employees.