Budget for promotional items: how to spend it

Glass, felt, cork, wood – oldies but goldies

Raw materials and design are among the analyzed features when choosing promotional products. Cork and felt are less frequent in this field but objects created are diverse, elegant and even unconventional. This rediscovery of old raw materials used in everyday objects allows you an original touch in your promotional campaigns. For products that have organic […]

sunshades

Customized car sunshades – advertising in motion

parasolare auto

 

Your brand’s message will be able to …

Personalized trophies – Reward the best!

Pietro Cataudella - My Moleskine Story - Florence

Moleskine – a brand for important projects

moleskine clasic

Note: article originally published in 2018 and updated in October 2021

Moleskine is a well-known and popular notebook brand all over the world. It’s natural for your important campaigns to associate your company logo with a beautiful story, giving customers a real brand experience with your own story.

The Story

Moleskine brand is synonymous with personal identity, culture, memory and imagination.
Moleskine Notebook is actually the successor to the legendary notebook used by artists and thinkers over the past two centuries. Among them, Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin. A simple, black booklet with rounded corners, an elastic page holder and an expandable inner pocket: an object made for over a century by a small French producer, a supplier of Parisian stationery stores, where the world’s artistic and literary avant-garde have bought it and made it immortal.

The English writer and traveler Bruce Chatwin named it ”moleskine” in the ’80s, by the time he regretted the closing of the French small fabric. 10 years later, a Milan producer has followed the writer’s footsteps, resumed book production and built what we all love today: the Moleskine brand, The Notebook.

Moleskine can be the classical notebook. Or it can be the planner so useful both at home and in the office, or the travel journal for the most beautiful places you have visited, or the special notebook where the artistic passions are outlined.

What should you choose? What is the best fit for your brand and and your important project. A Lexonn consultant can help you, if necessary, in order to establish the most appropriate option.

The design

Some designs available for cahiers, planners and notebooks:

The colour

Each design is available in a certain number of colours. See some examples below:

The sizes

XS (extra-short) => 6,5 x 10,5 cm

P (pocket) => 9 x 14 cm

L (large) => 13 x 21 cm

XL (extra-large) => 19 x 25 cm

The cover

You can choose a soft cover notebook, or a hard cover one, depending on the design and sizes you have chosen already.

The pages

There is a generous offer for the pages` aspect. In addition to the usual ruled or white pages, you can choose to have squared or dotted pages or even pages with staves for the musical journal.

Are you curious what does a planner look inside? Here`s one of the models for 2018:

New products: Moleskine Custom Editions

The Moleskine is a very suitable choice as corporate gifts, especially for a company who embraces brand values such as imagination, memory, culture, journey and personal identity.

Moleskine Custom Editions have 100% customizable front and back cover, advertising inserts, custom elastic bands, paper wrap and custom inner covers. You can use them for any of your future important projects, such as:

– brand identity
– PR and media activities
– special events
– launching a new product
– holiday gifts
– conferences and seminars
– external gifts
– internal communication projects
– loyalty and incentive programs

New products: Moleskine Smart Writing Set Ellipse

Moleskine Smart Writing Set Ellipse transfers notes or sketches from paper page to mobile devices by using free app.
The set includes: smartpen Pen+ Ellipse, Moleskine Paper Tablet with special lined pages, charging cable and additional pen refill. .

Karim Rashid – product designer

Known to the promotional products industry as a renowned product designer, Karim Rashid participated in the Detour project between 2006 and 2013, where artists, designers, writers, architects, directors put a glimpse of their art in the pages of a Moleskine notebook.

*All images and videos in this article belong to www.moleskine.com

Promotional products for kids

 

Choosing promotional products for children that fits the most with your brand message is an important. It is the beginning of a beautiful journey, where the invitation made to the ”child-customer” could turn into a long and lasting friendship with the grown up customer.

Furthermore, attention given to kids can raise appreciation and interest from adults around them.

How to choose promotionals for kids?

While choosing promotional objects for children, it`s important to consider several topics:

– age group

– materials and colour scheme

– safety

– the ”fun” element, because we can`t catch the younger generation attention without it

You can provide a customized package, a card or a tag, or you can offer items that can be personalized directly through various, suitable methods (screen printing, embroidery etc.).

Here`s a selection of promotional products for kids to help you choose enough ideas for your next marketing campaign:

 

1. Plushies

 

2. Games and toys

 

3. Writing and colouring

 

4.Useful items

 

5.Textile

 

A campaign with promotional objects for children will be received with enthusiasm by the little ones who will enjoy a fun and/or useful gift and will be appreciated by adults current or prospective customers.

Prodir QS Stone

Prodir QS Stone – more mineral, less plastic

PRODIR QS STONE – THE AMAZING MINERAL PEN

When the Swiss designers from Prodir – the renowned writing tool company – created the new QS Stone ballpoint pen, their main goal was to obtain a material that would use as little plastic as possible.

The new material has minerals that have replaced up to 60% of the old plastic structure. QS Stone became a solid ballpoint pen, its weight increased by 50%. This did not spoiled their elegance, but rather increased it.

 

 

 

COMPONENTS AND ACCESSORIES

The material with the mineral component is currently found as an option only on models QS01, QS20 and QS30.

The QS Stone model is elegantly accessorized with a satin metallic clip, available in five colours. The pen body, the part containing the mineral material, is produced in 8 colour variants, 4 metallic tones – Gold, Copper, Silver, Graphite – and 4 colours with names inspired from mineral kingdom – White Dolomite, Black Carbon, Red Quartzite and Blue Cobalt.

And another novelty: the entire Prodir pen range now benefits from the standard Floating Ball lead free refill, including the mineral structure models. One more reason to be selected by any sustainable brand as a premium quality promotional writing tool.

 

 

To choose the most suitable colour and structure, it helps us – as usual – the configurator created by the Swiss manufacturer.

Using the online app that Prodir created on their website https://configurator.prodir.com/en/, one can easily configure the desired QS Stone ballpoint pen. As we previously stated, you can have the mineral material option only for 3 models of the Prodir pens range: QS01, QS20, and QS30.

Send us your chosen configuration and one of our consultants will create a quotation for you.

Congrats, Prodir, for inovating on the road towards ”Less plastic”!

 

Sport and brand promotion

It`s easy to understand why the impact of promotional products in sports it`s a more interesting matter during an important sports competition, such as European Football Championship. Our suggestions aim brands directly involved in organising sports competitions, as much as those who try to stand by their employees and business partners by promoting sport, health, competitive spirit and last but not least, relaxation and fun.

 Which are the suitable promotional objects to draw sports lovers attention?

  • sports clothing: caps, technical t-shirts, softshell jackets, sport pants
  • personalised textiles: bags, totes, scarves, bandanas, cuffs / elbow pads / knee pads
  • sports bags and backpacks, sports drawstring or zipper bags, made of waterproof or water repellent fabrics
  • bottle , thermos, mug and all kind of accessories (covers, clips, bicycle bottle mount), collapsible water pouches, ice-cube trays
  • various accessories with sport-related design or customised as such: keychains, silicone bracelets, mini-flashlights, bottle openers, fans, lanyards, magnets, coasters
  • office promotional objects: notebooks, themed designed pens, post-it, anti-stress balls, mobile phone stands
  • gadgets: watches, chronometer, pedometers, activity tracker, mp3 player, headphones / earbuds, power banks
  • promotional objects for supporters: inflatable sticks, whistles, balloons, trumpets, rain ponchos, hats, caps, half cap visors, sunglasses
  • personalised funny objects for adults and children: kite, frisbee, yo-yo
  • special promotional products: chocolate, lollipops, drops with a sport-themed design, sustainable products such as grass seeds in a specially designed package, temporary personalised tattoos

People of all ages are giving increased attention to physical activities and sports. Reckoning this gives you perspective in building an efficient and responsible marketing campaign, with a memorable user experience.

Tatuaje promotionale temporare / Temporary promotional tattoos