Promotional products for employees (2) – Kit of promotional items

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In this episode of the Brand. Employees. Promotional products we will see what Employer Branding means and how we can use personalized promotional products to develop the connection between employees (potential or existing) and the promoted brand.

We noted in the previous episode on this topic that employees are the engine business and it is important for them to receive recognition and appreciation from the company.

The Welcome Kit can represent a first step in recognizing personal value. However, the evolution of employees over time must be constantly encouraged and rewarded according to their dedication to the development of the company.

 

 

Employer Branding – the company’s relationship with employees

The notion of Employer Branding refers to the reputation that a company has as an employer. Its reputation is strengthened first of all by the value of the employees attracted and kept for as long as possible. One of the most accessible means for a company interested in Employer Branding is offering personalized promotional products to its employees.

 

 

 

Promotional products for employees

An effective strategy in building the employer brand must be based on the attraction, stimulation and retention of employees.

At all events held in these main directions, your company can offer promotional products for employees, suitable for the event and the brand image.

When can you offer promotional items to employees?

  • you are moving to a new office
  • participate in a sporting / cultural / charitable event
  • everyone goes to teambuilding
  • the company celebrates a number of years since its foundation
  • participate in recruitment fairs for students / young people
  • the company participates in an event / a fair / a conference / a symposium abroad
  • whenever it is necessary to remind employees of the importance of their activity in the development of the company

 

Attracting potential employees

The first to whom a brand wants to present itself as attractively as possible are potential employees. You will discover them during various recruitment actions / job fairs. Another stage passed by potential future employees is the internship.

 

photos: Instagram

 

Employee motivation and retention

The company’s investment in employer branding is essential throughout the collaboration between employees and the brand. Although we are moving into the new stage of Internal branding, employees will always be in a central role, supporting the image of the company both in front of other potential employees and customers.

By stimulating the performance of employees and constantly rewarding them, the company will benefit from reciprocity born in a natural way and, therefore, all the more valuable.

 

A consultant from our company is always at your disposal to help you identify the right methods of stimulation and rewarding the work of your brand’s employees.

The current trend is to create, depending on the allocated budget, a package / set / kit of promotional items for employees, personalized with the brand logo or a message with meaning for the event at which it is offered.

 

 

Depending on the allocated budget, you can choose some of our suggestions for promotional products for employees:

  • classic office promotional products: agenda, pen, cup, lanyard.
  • textile promotional products: sacosa, cap , sweatshirt, plain t-shirt or polo shirt, vest or jacket
  • useful objects: laptop backpack, thermos, umbrella, travel bag, key ring, business card holder
  • technology-related promotions: mobile phone support. powerbank, power cables, car charger , USB
  • funny objects, in vogue, intended for relaxation: spinner< /a>, candies and personalized chocolate, sunglasses, games, ball
  • promotional products that support the environment: plants in personalized packaging, objects made of recycled/recyclable materials, etc.

 

If there is no time or budget for taking a complex decision regarding the creation of an employer`s kit, you can always use an already prepared one. The kits for various moments or events, dedicated to children, pets, or those for the car / bike will be very well received by the employees.

 

 

Don’t forget:

– personalize all the offered products with the company logo

– add a message according to the moment of offering the package / kit

– immortalize the surprise and enjoy a successful event!

 

 

Promotional objects for the IT industry: technology and creativity

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We proposed to approach promotional products from another perspective: that of the industry in which our clients operate. If you work in the IT industry, then this article is especially for you. You will find more suggestions for choosing promotional items for the IT industry. However, we recommend the article to anyone interested in promoting with the help of personalized objects.

Over time, personalized promotional items have kept pace with technological development and innovations in the field, actively supporting companies’ marketing campaigns. The creativity of the IT field has spread to the promotional industry, especially regarding the range of accessories for mobile phones.

 

 

When it comes to companies active in the field of technology, the choice of products for promotion may seem simple: a new gadget will attract the attention of both employees and customers. We will also offer you the classic approach, through well-known and beloved objects, which – personalized with a logo or a strong message – can successfully integrate into the environment in which they carry out their activity.

 

Tech promotional items

Based on some common features, we have selected some promotional items for the IT industry, to familiarize yourself with the trending promotion possibilities. All the products are ingeniously adapted both to the modern needs of the utility of the objects and to the personalization requirements of the brands.

 

Classic promotional items

In an industry in permanent development, faster than any other industry, brands do everything in their power to attract not only customers, but also employees and cultivate their attachment to companies.

 

sursa foto: www.facebook.com

 

In our article about welcome kits for new employees you will find several ways of promotion with personalized products of big brands in the IT industry, also including – in addition to gadgets – classic promotional items: diaries, pens, mugs, thermoses, bags, t-shirts, laptop backpacks etc.

 

sursa foto: www.instagram.com

 

We also include some examples here, for inspiration:

 

 

By contacting us by email or phone, we can help you make the most appropriate decisions to promote your company with promotional products.

umbrela print policromie

Modern printing techniques: UV digital printing

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 digital print - notebook

 

What does UV digital print mean?

UV digital printing is a form of digital printing in which ultraviolet light is used to treat and dry the ink. Printing can be done on very different materials: plastic, wood, metal, paper, glass, stone, leather.

A UV LED printer is used for personalization: in the first phase, the ink is applied to the material according to the digital model and then it dries immediately under the action of UV lamps.

 

The advantages of using UV digital printing

The drying of the inks is almost instantaneous and therefore the results are spectacular, the colors are much more intense and the risk of dissipation or mixing is almost zero.
Like any digital printing, the method that uses UV LED allows printing on large surfaces, unlike other classic methods such as pad printing.

The quality of the polychrome print is high, with very good resolution.

Due to the reduced printing time, it is a very practical method for short deadlines.

The choice of customizing some promotional products through UV digital printing is also useful in protecting the environment. The other printing methods use different solvents in the ink, which dries after their evaporation. With UV digital printing there are no solvent vapors, the ultra-fast drying is achieved based on the exposure of the print to ultraviolet light.

 

print digital UV - accesorii telefon

 

UV digital printing can be used on various materials, some even unusual, with very good results.

 

The durability of such UV digital printing is high, it resists very well over time, including in humid conditions.

There is also a disadvantage, but surpassed by the photographic quality of the digital transposition: the UV digital print uses only CMYK, not PMS (the Pantone Matching Colors system).

 

SPOT UV digital printing for premium designs

Digital printing called Spot UV uses the same principle of treating ink with UV light, but highlights only certain areas of the surface. It provides texture and shine to the areas established in the digital model, keeping the initial characteristics for the rest of the material. The contrast between the surfaces of the object thus printed increases its value.

It is a method whose result is multisensory, facilitating the appreciation of the design of the printed object.

 

 

Call a Lexonn consultant to find out more details about personalized promotional items with UV digital print.

 

 

Redefine your brand identity with the New Identity Pen from Prodir

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Promotionals are the most convenient messenger for brand identity. Prodir stays committed to create writing instruments which reflects brand`s personality.

The new 2018 model – DNA The new identity pen – multiplies the combinations available by partitioning the pen`s body in 4 components with different materials, colours and textures.

 

 

This extremely versatile model is intended for brands who wish to communicate a powerful message to their clients and collaborators. Along with the pen`s body partitioning, the number of customizable surfaces is increasing.

 

New elements

The Identity Pen assemble in one writing instrument almost all Prodir textures: matt, polished, 3D, soft touch. There are unexpected material options too: wood rings, along the usual plastic or metal components. Metallic component is also new for the pen`s body, it has been used before as option only for button, clip or nose cone.

This new model`s customization can be simulated as well by using the Prodir configurator on www.lexonn.ro/design-your-own-pen.The manufacturer helps the users suggesting initial patterns depending on the desired colors, the feeling they want to express, the favorite material, from which they can modify the patterns. But you can make the desired combination from the button to the nose cone.

You will offer your collaborators an unique writing instrument in the closest configuration to your brand identity, and the ability to portray their own image about your brand by switching the elements on the pen`s body.

 

Over 60 components you can mix creating the most spectacular Prodir writing instrument: DNA – The new identity pen!

 

Rain ponchos and umbrellas: a useful customizable gift

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pelerine ploaie

 

Keep contact with your clients, business collaborators and employees offering them a branded rain poncho or an umbrella. Always useful in any circumstance, whether in the city or on holiday, the personalized rain ponchos and umbrellas will highlight your brand to a wide audience, in a long exposure.

By doing this, you will secure your clients` recognition with customizable promotional products fit for any budget: low, medium, premium, depending on product`s lifespan and features.

 

1. Rain ponchos

 

 

An appropriate object in the city, as well as on a festival, on a trip, at an outdoor show, the rain poncho is easy to carry, with very small volume when folded, and the branding can go either on the poncho, or on packaging pouch.

You can customize it using pad printing or screen printing, depending on material. Get in touch with a specialist to find the most appropriate branding methods for this type of product.

 

Something different than ponchos, but they protects vey well against the rain and wind: thin raincoats with hood and pockets, very useful on a construction site too.

 

 

 

 

 

2. Umbrellas

A much appreciated promotional object, umbrella has always been attractive to brands, no matter the company`s size or advertising budget, the industry or the number of customers or business collaborators who are about to receive it.

A product with a long lifespan, specially when high quality is the main feature, with wide exposure and varios advertising possibilities, umbrella is the kind of useful object that anyone is happy to accept, welcoming the gift and recall the company initiating such a campaign.

The examples below highlight the variety of models, colours and branding methods:

 

 

Any of them will be your choice for a next campaign, rain ponchos or umbrellas, they will have a significant positive impact in maintaining open the connection between your customers and your brand.

 

Promotional objects in custom shapes | Multisensory marketing

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USB-uri forme personalizate

 

Promotional items with custom shapes can have a great influence on the clients’ attachment to the brand you are promoting. Giving a well known and loved shape to a useful promotional object, you will address not only their needs but also the senses, which will help them recall you and feel closer to your brand.

 

Using multisensory marketing in you campaigns can be a plus against other brands. The range of products is wide and you can easily include them in your personalized promotional products portfolio.

Starting from small, decorative objects, to the bigger tech products, they will be all as a visible reminder for the portrayed product or brand symbol:

1.Badges

2. 3D cards and puzzles

3.Custom shaped magnets

 

4.Keychains

 

5.Custom shaped toys (plush or plastic)

6. Tech objects – USB, speaker, cable organizer, powerbank

7. Various objects in custom shape

 

You can customize the shape of your desired promotional object, or you can offer a classic promotional product (t-shirt, towel, candies, peanuts etc) packed in a custom meaningful shape.

 

8.Custom shape packaging

 

Or you can resort to an effective method, by offering customized sweets and chocolate 🙂

 

 

Write us about your project details and a Lexonn consultant will help you to make the most appropriate choice.

Protect the environment: customizable disposable cups

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cani personalizabile reutilizabile

 

 

 

Bamboo fiber cup

Bamboo fibre tumbler with silicone lid

 

 

One of the companies` principles often mentioned in the last few years is the one of considerate and protect the environment in all their business stages. Choosing to advertise the brand with promotional products who openly support this principle, is a big step towards the brand commitment to environmental conservation.

One of our suggestions for this step is offering customizable reusable cups.

 

 

 

 

 

 

A huge amount of plastic and paper mugs and cups are thrown daily. Climate impact studies have been done, articles in renown newspapers have been written for the public awareness, specialized environmental NGOs are getting involved trying to solve a problem continuously growing.

 

impac disposable cups Regensburg    disposable cup  KeepCup versus disposable cups

 

 

porcelain cup

 

 

Very few of plastic cups are recycled, and the paper ones (contrary to popular belief) cannot be yet widely recycled with the available technologies because of the insulating plastic film.

We will suggest you to use cups and mugs of less frequently used materials, so it can be reused and more or less recycled, such as: bamboo fibre, glass, recyclable PP, porcelain, with a smaller environmental footprint.

 

 

 

KeepCup – reusable customizable cup

 

 

Because the targeted companies are the ones who deliver to the general population billions of plastic and paper cups and mugs, the reusable cups offers the possibility of customization, in order to involve these big brands to work towards the gradual replacement of the containers with negative environmental impact.

 

 

 

Tritan Thermal Mug

 

 

 

”Protect the environment!” – this is the main message that can be conveyed through the campaigns using customizable reusable cups, reasserting the companies` sustainability principles and helping to educate consumers about the environment.

 

 

 

 

 

 

 

 

 

Contacteaza un consultant Lexonn pentru a primi cele mai noi informatii si oferte in acest domeniu.

Promotional items for cycling lovers

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One of this year trends is continuing to encourage a healthy lifestyle. You can turn your attention to the many cycling lovers, surprising them with dedicated promotional products.

The range of products is wide enough to be approached by companies with any type of budget: from attendance badges and caps, to bicycle bags and baskets or bicycle gadgets.

Here are a few interesting suggestions in this time of year, in order for you to be prepared in advance for this year`s cycling competitions and for the vacation. Cycling vacation, of course 🙂

Personalized promotional products – 2018 trends (part II)

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tendinte 2018

 

2018 – a digital year? Promotional products keep up with the latest gadgets and digital news.

Sustainability in 2018? Quality, functionality?

If you want to offer trendy personalized promotional products and your collaborators/customers to be pleasantly surprised, then this article is for you. Here we present some trends for this year, together with ideas for objects that you can customize with your company’s logo:

 

 

A Lexonn consultant will be at your disposal to have access to the latest news and make the most suitable choices for your campaigns.

Contact us!

 

DNA – the new identity pen from Prodir

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The new DNA pen is the very latest development in promotional writing instruments. It is an extremely versatile product, designed for people who like to experiment and explore their own identity. Each and every detail perfectly reflects the brand and communicates its personality through multiple combinations. Because it’s the details that make the difference.

Follow a manual added link

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